IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.
product thumbnail

If Sold Separately: $86.00

or 6 Easy Pays of $7.50

+ S&H and tax

Delivery Options:
Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 4.0 out of 5 by 1321.
Rated 5 out of 5 by from So easy So good I love this. No fuss, no mess. Just great coverage and protection.
Date published: 2019-06-07
Rated 5 out of 5 by from Best foundation ever! I am 49 years old and have tried many foundations - liquid and powder. This is by far the best foundation I have ever applied. It looks flawless and I have received so many compliments when wearing it. I need to buy stock in It Cosmetics!!! That is my favorite brand and I have had several co-workers switch to It as well. They are hooked also!!
Date published: 2019-06-05
Rated 1 out of 5 by from Very orange! I recently purchased the confidence in a cream in the medium shade .. it is so orange and very dark! I’ve used celebration foundation in medium and was the perfect color but this is terrible! Sending back ASAP!
Date published: 2019-06-04
Rated 5 out of 5 by from Beautiful finish I've tried several It foundation products and I absolutely love this one. Feels good going on. Blends in well. I have given this as a gift to several friends, and they love it. I use the Medium Tan most of the year and Tan in the summer months. I wish this product was available in the Neutral colors.
Date published: 2019-06-04
Rated 2 out of 5 by from Not for me I wanted to love it but found it drying on me. Sadly,I'm returning it.
Date published: 2019-06-03
Rated 4 out of 5 by from My favorite of all time I love love love this foundation. It's creamy, fills in my pores and makes me look younger and brighter. I use the brush because it keeps it natural and not overdone. I feel like the sponge that comes with it puts too much makeup on my face not giving me a natural look. I gave it a four star because I really need a color just a little darker than tan especially during the summer time and rich is too dark. I hope they come up with more skin tones.
Date published: 2019-06-01
Rated 5 out of 5 by from Only one request I adore this foundation . Great coverage and totally natural. Please add more color choices. Right now I’m combining Light and Medium. Would be great to have some choices between those two.
Date published: 2019-05-30
Rated 5 out of 5 by from Amazingly product! I cannot believe I am loving a solid foundation. This product, when applied with a brush, melts into a lovely, buildable foundation that lasts. I tap over a couple of areas that need extra coverage and I’m immediately ready to move on to the next step in my makeup - no dry time needed!! I love this foundation and recommend it to anyone with normal-to-dry skin.
Date published: 2019-05-26
  • y_2019, m_6, d_25, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1321
  • loc_, sid_A287157, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc