IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

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Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

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Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 3.7 out of 5 by 773.
Rated 5 out of 5 by from Great foundation I haven’t used foundation in 10 years but decided it would be nice to have when I want to smooth out my skin tone. This is great. It goes on light but covers well. I love the 50 SPF.
Date published: 2018-12-07
Rated 1 out of 5 by from Dried out my skin Seemed like a dream but felt like a nightmare. Dried out my skin especially my nose area. Gorgeous packaging, great brush beautiful compact. Just didn't work for me.
Date published: 2018-12-04
Rated 1 out of 5 by from Worst purchase dont buy! I dont know what i am missing but this has got to be the worst make up ive wasted money on. first of all you hit pan after hmmm 2 use! i will upload pics. The makeup doesn't do what you see on TV which is conceal the colors are super dark I purchased medium and LORD i look like coffee with a splash of milk, so I purchase LIGHT well that was the same color as medium! i only used twice! and already seeing pan (meaning the bottom) don't waste your money purchase something else.
Date published: 2018-11-30
Rated 2 out of 5 by from Need Cooler Tones I have the medium shade but it's much too warm for my skin. PLEASE introduce a product that is a cool true beige!!!! Also, in the TV demo, we were told to activate the serum by pressing the brush firmly into the cream. If you do that, you'll have three days worth of makeup on your brush!!! I'm glad so many reviewers find this perfect for them but I've gone back to Revlon Colorstay in True Beige. This is a lesson for me to actually go to a store and try foundation before buying. The brush is wonderful with any liquid or cream makeup, no matter the brand.
Date published: 2018-11-28
Rated 3 out of 5 by from Almost perfect I really wanted to like this foundation. It glides on smooth and feels nice on the skin. The added brush would make it worth the purchase if the colors were better. I am just a little perplexed as to why there is so much yellow tones to IT's foundations. I understand that yellow helps cancel out certain colors in the skin like red and blue but if you are a woman that doesn't have a lot of color issues, the yellow shows through. Also, I had to purchase both the fair and the light as the fair was too light and the light was too dark. I have to mix the two together. I also think this clogs my pores as I notice more blocked pores on my forehead. This product has promise for me if some of the issues were addressed, but at the moment it is more of a fail.
Date published: 2018-11-28
Rated 5 out of 5 by from If you would like to look younger, get this! This foundation is revolutionary! It changed my life! I'm in my 40's and I'm getting carded! Seriously! Try this...it is moisturizing, smooths out all the flaws. Consider using the Celebration Illumination foundation over top to set and mattify. You will love the results!
Date published: 2018-11-25
Rated 4 out of 5 by from Love it I love this product, it has great coverage and feels amazing. the only thing is i got the light and it is a tad too dark. I could probably go with the fair. It looks more like medium. but it still blends well and looks natural.
Date published: 2018-11-20
Rated 5 out of 5 by from Flawless Finish This has a soft smooth finish. You can build the coverage from light to heavy as needed. Goes on easy and in seconds.
Date published: 2018-11-20
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