IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

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Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

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Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 3.7 out of 5 by 757.
Rated 5 out of 5 by from Best Product this does work. I'm 65 years old and it covers my age spots.
Date published: 2018-10-15
Rated 5 out of 5 by from Love love love Doesn’t take much, and it covers so well! Easy to use too!!
Date published: 2018-10-13
Rated 1 out of 5 by from Not for me I liked the product very much but....I couldn't get past the smell. It must be just me because no one else seemed to mention it in the reviews. The smell doesn't last but it puts me in the mind of the old noxzema, I just can't get past it.
Date published: 2018-10-12
Rated 5 out of 5 by from Love IT foundation! I've used IT foundation in a tube for quite awhile now. This compact is an easy way to carry your makeup with you! I have a very small foundation brush I use when I need a touch up on my nose (I've had skin cancer there). I use it at home with a foundation sponge because I like a 'light' touch on my face. It lasts a very long time so I've noticed that it tends to dry out a bit after awhile. I use a damp foundation sponge to apply it then so it doesn't appear too thick. Nice product!
Date published: 2018-10-02
Rated 5 out of 5 by from This is great! This product was recommended to me and I am so glad it was! This goes on evenly with the included brush, stays on and is not clumpy and does not streak. Great product!
Date published: 2018-09-26
Rated 5 out of 5 by from Great Coverage Great coverage without feeling thick. Wear it everyday!
Date published: 2018-09-20
Rated 5 out of 5 by from Great Product I really love the ease of use and the natural look of this compact. Would definitely reorder.
Date published: 2018-09-07
Rated 4 out of 5 by from Basic to light coverage I'm using this product on my best skin days. It's not a full coverage so if you want flawless, look elsewhere. It's not one of my favorites so far because it comes off on my phone, clothing, etc. I use a powder over it but I still get it on anything that comes close to my face. It looks good for about 3 hours and then I need to touch up.
Date published: 2018-08-28
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