IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

2018 Customer Choice Beauty Award Nominee
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Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

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Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 3.7 out of 5 by 745.
Rated 5 out of 5 by from great! i forgot how great this foundation is: super easy & simple to use, great coverage-i can use it lightly for everyday use and it still covers my problem areas great or i can use a bit more to get more of that full coverage. and the brush its magnificent! i truly love it.
Date published: 2018-08-13
Rated 5 out of 5 by from This is IT!!! Confidence in a compact is amazing. Goes on smooth and stays throughout the day. Has great coverage for any spots or blemishes and matches my skin tone to perfection! Okay and can we talk about the BRUSH...AMAZING!! Not only is the price great but throw in the brush and some easy pay and WOW!! I Love all the IT prouducts I have tried. This is IT for me for makeup from now on! Thank you QVC for this amazing brand! I am one happy customer!
Date published: 2018-08-13
Rated 1 out of 5 by from Not light Good coverage but heavy not a light feeling At all
Date published: 2018-08-13
Rated 3 out of 5 by from Love the Coverage - Hate the Colors I absolutely LOVE the feel and the coverage of this product. BUT the limited color selection is a problem. Fair is too pale, light is too yellow and medium is too dark. I really need a color that is somewhere between fair & medium without a yellow undertone = fairly medium.
Date published: 2018-08-11
Rated 3 out of 5 by from First IT Purchase - Cold Weather Use This foundation provides good coverage for my skin type, but because of the extra moisturizer and SPF 50 it caused a reaction after applying. I have great skin for my age (over 60) and always use a facial day moisturizer for normal skin. I purchased the Rich shade and while it provides excellent coverage, it was a little heavy in viscosity and clogged my pores, caused me to sweat on my face immediately after applying, and caused pimples (now I haven't have those since my late teens), but I know how to get rid of them quickly without leaving a mark. As I stated, the coverage I like a lot but also needed to apply a light-weight powder foundation to "set" this makeup and because of the extra moisturizer in the Rich shade, I do not need to apply any additional day moisturizer. Because I like this foundation, I will use it during the late Fall/Winter when it is much cooler and pleasant. As another reviewer stated, a little goes a long way unless you have visible marks or blemishes to cover. It is best to wait a couple of minutes after fully applying to add the powder foundation and the finishing touch for best results. BTW this is my first IT foundation purchase (I have a set of foundation brushes) and I gave it 3 stars because I like the coverage, but was not totally happy about the pimples!
Date published: 2018-08-08
Rated 4 out of 5 by from Coverage I have some spider veins on one side of my lower cheek and this provides great coverage. You need to not put too much as it can take another effect and actually can make your fine lines more noticeable. It works for me and depends on what you want to cover.
Date published: 2018-08-06
Rated 5 out of 5 by from Flawless Coverage Confidence In A Compact is my favorite foundation. A serum in a compact foundation that’s good for my skin, feels lightweight on and yet makes my skin look flawless.
Date published: 2018-08-05
Rated 5 out of 5 by from My favorite makeup of all! This is my favorite go-to foundation out of everything I've tried... anywhere! Looks great on my aging skin, and goes on feeling cool and smooth every time. I hope IT keeps making this one forever!
Date published: 2018-08-01
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