IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

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Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

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Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 3.7 out of 5 by 735.
Rated 5 out of 5 by from Go lighter I’m usually a medium in most foundations but love the light in this. I have the medium, too, but the light is my go to one. I used to use more expensive foundations but since trying this, it’s my favorite. My skin feels so comfortable. Sounds strange but it feels so natural and looks natural. Love it.
Date published: 2018-07-11
Rated 5 out of 5 by from Best Foundation! This foundation goes on like a liquid but drys quickly like a powder. Sounds weird I know, but give it a try....you'll love it! Covers thoroughly but never ceases. Smooth finish.
Date published: 2018-07-09
Rated 5 out of 5 by from IT Foundation Does what they state. Applies great...brush is a must. I ordered the light. Coverage is great and easy to apply.
Date published: 2018-06-26
Rated 5 out of 5 by from Awesome! I was skeptical of this foundation, but love other IT products so I bought it and SO glad I did. It feels very moist when you first apply it, but blends very nicely and has good coverage. The brush is super soft and very easy to use. I will be on the auto-shipment program so that I'm never without it! :)
Date published: 2018-06-25
Rated 5 out of 5 by from Best Foundation Ever! I have always hated foundation, it either felt too thick, wouldn't match my color or would just not cover enough. This one, a little goes a long way! It feels like silk almost like having nothing on but still have that full coverage. I recommended it to my mom and grandmother and now they will be ordering it too!!!
Date published: 2018-06-21
Rated 5 out of 5 by from Fabulous! When I first received this product, I was concerned that it was too heavy. However, after taking time to learn how to properly apply Confidence in a Compact, I grew to love it. Not only does it cover beautifully, but it makes my skin look younger. I love this product and have just ordered another.
Date published: 2018-06-21
Rated 5 out of 5 by from Great coverage Love this!!!! Goes on smooth and covers all of my imperfections. And the shade was a perfect match.
Date published: 2018-06-20
Rated 5 out of 5 by from Best Purchase Ever!!!! Never in my life have I found such easy coverage and the most simple application. Product lives up to every single claim it makes. For a busy mom of seven, this is a must have!
Date published: 2018-06-20
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