IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

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Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

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Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 3.7 out of 5 by 788.
Rated 5 out of 5 by from So Far So Good I really like the way this goes on so nice and smooth and think I have finally found my shade!
Date published: 2019-03-10
Rated 1 out of 5 by from The brush is nice... But, this is just way to thick and the color was more yellow than tan.
Date published: 2019-03-05
Rated 5 out of 5 by from Love this foundation! The Confidence in a Compact goes on smoothly; doesn’t cake up and feels very creamy on my skin. I’m 68 years young and I love this product. I have been using it since last year and will continue using it.
Date published: 2019-03-05
Rated 3 out of 5 by from Nice, but not for dry skin. Nice product but felt it should be a bit more creamy for dry skin. I am very fair and still felt under tone was too dark.
Date published: 2019-03-01
Rated 2 out of 5 by from Not a good value I currently use Confidence in a Cream moisturizer and Bye Bye foundation moisturizer so I thought I would try this compact. I found it to be dry and drying on my 70 yr old skin, definitely wasn't happy with the look of my skin at the end of the day. Also, it is a very small amount of product and a brush that is poor quality by my standards. For the price, this was not a good value for me. Will be returning.
Date published: 2019-02-23
Rated 5 out of 5 by from Best Foundation I, like many women have tried foundations over the years. Generally it was a liquid foundation and did try a powder foundation...never was really happy with them but felt that was all that was available. When I first tried IT foundation I really liked it but needed to customize my color a little..which I was fine with. Then IT came out with Confidence in a Compact and I fell in love! It was right after it was introduced and was impressed that it is applied with an angle brush. This is my foundation now. Goes on smooth, stays smooth and looks great whether I just applied it or 10 hours later. IT has done a great job with this formulation.
Date published: 2019-02-11
Rated 5 out of 5 by from Love this product Goes on easy, covers everything and feels like nothing on your skin. My skin feels soft and dewy. Its a little pricey, so when its on special is the time to buy it.
Date published: 2019-02-06
Rated 5 out of 5 by from I love it I hope you have in sale for the next time I need to buy this product.
Date published: 2019-01-10
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