IT Cosmetics Bye Bye Foundation Moisturizer with Brush

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Imagine having skin that looks and feels beautiful and all you did was apply your moisturizer! Bye Bye Foundation is the first-ever full-coverage moisturizer from IT Cosmetics. Formulated with IT's most advanced complex, Bye Bye Foundation is designed to deliver hydration as your moisturizer, perfect the look of your skin as your full-coverage, and protect your skin with SPF 50 sunscreen. It does everything, but it feels like nothing. It feels completely weightless on your skin.

You'll feel the difference of Bye Bye Foundation. Infused with peptides and hydrolyzed collagen, you are helping to address the appearance of the signs of aging. Bye Bye Foundation is formulated with fermented rice, fermented coconut water, fermented sea kelp, fermented green tea, fermented white ginseng, fermented pumpkin, and antioxidants.

The Heavenly Luxe Bye Bye Foundation Brush features a custom-cut triangular shaped brush head that hugs the contours of your skin and allows you to blend effortlessly for beautiful, undetectable full coverage.

How do I use it: Using the Heavenly Luxe Bye Bye Foundation Brush, buff foundation all over your skin for intense hydration, full-coverage, and SPF 50 sunscreen. You can use on bare skin as your moisturizer, or on top of your skin care. You don't need to use a separate foundation or concealer!

From IT Cosmetics(R).


  • 1.0-fl oz Bye Bye Foundation
  • Heavenly Luxe Bye Bye Foundation Brush

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Bye Bye Foundation Moisturizer with Brush is rated 3.3 out of 5 by 91.
Rated 4 out of 5 by from Rewrite I was thinking that the CC cream is better than this Bye Bye foundation but after using both again they are both good, just different. The CC cream has a thinner coverage than the Bye Bye foundation. If you want more coverage this Bye Bye would be better. Both shades of Light match my complexion. Both are good. This one covers the redness better.
Date published: 2018-04-09
Rated 3 out of 5 by from Application Best With Fingers/Brush To Blend Really looked forward to the arrival of this product, as I love IT Beuty and thought the on-air presentation looked super easy, fast and similar to the Illumination Celebration Foundation (quick out the door look great and easy) ... well, this is not that... started out with a small amount on the back of the hand and then applied with a brush. Quickly realized that we would be going thru a whole lot of foundation if we kept that up, so switched over to fingers. My big issue has been for many years dark circles under eyes (hereditary curse) and this (unlike the Illumination Celebration Powder foundation did not cover them well. I had to pull out the Bye Bye Undereye Concealer and work some of that in and by the time I was done with it all it looked very similar to some other medium priced foundations that I have. It is moisturizing and it does look a bit dewy, so if you do not want that you will be adding a powder. The brush is nice and may use it for other applications but it seems to absorb the foundation from my experience. Wanted to give it 5 stars so badly and love it, but it is just average, not terrible but I like other IT products better. I do like the SPF 50 that is a plus and with dry skin, the moisturizers in it are nice to have as part of the product. For me, this was not the typical expected IT full coverage that I have come to know and love.
Date published: 2018-04-06
Rated 2 out of 5 by from Eh...:( IT has a great line of products. I enjoy mascara and CC cream to name a couple of amazing ones. I was super excited to try this amazing new IT breakthrough product. Brush is good. Worth the $40 alone thank goodness because the foundation is a dud. I got fair and it has a dull off color look and feels weird on. Doesn't cover well and just doesn't have a nice finish to it even with me putting finishing powder on its not right looking. Very disappointed! IT's CC cream covers much better than this so called foundation. Has a nice feeling and look is great finish with or without powder for setting. I will stick with CC cream now that i know QVC has IT products I can buy CC cheapest. But there are some good reviews for this foundation here, so maybe it's working for some of us but not alot. Keep trying, IT, to make a better foundation.
Date published: 2018-04-05
Rated 1 out of 5 by from Colors are Too Yellow I cannot wear the fair or light that is offered at QVC as it makes my skin look yellow. I am cool with pink undertones. I can wear the fairly light that is available at ULTA. Please get the fairly light shade at QVC so that me and others like me can wear this product.
Date published: 2018-03-19
Rated 5 out of 5 by from Flawless skin I just started wearing this foundation moisturizer and it makes my skin look flawless even after I take it off. There is something in this foundation that is making my skin look younger. I will be ordering another one of this product. It actually gives my skin a natural glow! Rhonda
Date published: 2018-03-18
Rated 1 out of 5 by from Awful This product is dry, horrible color on face. I love the brush but would not ever buy this again!
Date published: 2018-03-18
Rated 5 out of 5 by from I like it I like this better than the CC Cream. This formula has a soft illumination glow which looks nice on the face, not too much. I don't like matte finishes, so this is a good product for me. The brush is fantastic. I wish QVC would sell ALL the shade colors that IT Cosmetics offers on their website. This is a keeper. Nice finish, nice formula. But please bring in the neutral colors that IT Cosmetics offers elsewhere. Thank you.
Date published: 2018-03-18
Rated 5 out of 5 by from Good Foundation for Drier Skin I was a fan of CC foundation but found this new product gives my dry skin more moisture. It does not crease and does a good job of covering up hyperpigmentation. There is a broad color range compared to CC. This a great value as the foundation is $39.50 and brush $28 at Ulta.
Date published: 2018-03-17
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