IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel

IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel
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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different IT Cosmetics technologies that help you to create, shape, and define your eyebrows. It's your taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last. It works even if you have sparse or missing brows. Also for anyone who wants to add color and tame brows in one step or wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology, Build-A-Brow adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and lasts. It coats brow hairs and mimics the look of real hair on the skin where brows are sparse or missing.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush (not included), apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, beautiful brows that last. It's your brows--but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel is rated 3.8 out of 5 by 40.
Rated 5 out of 5 by from Excellent Brows! I have red hair and VERY light eyebrows! I’m also a ‘woman of a certain age!” This product goes on so smoothly and stays on once it has set. Definitely will order this again!!!
Date published: 2018-12-01
Rated 5 out of 5 by from Great product! I am really impressed with this product. It stayed on for 18 hours, until I removed it with IT's Bye Bye Makeup Remover. Easy to use. Much better than the powder. The brush made it really simple. If you need to fill in your brows, correct over-plucking, or create a brow, this is your product. The universal taupe shade worked perfectly for me, and I have dark brown brows.
Date published: 2018-11-20
Rated 5 out of 5 by from Best brow I’ve used all the expensive brow product but this is simply the best. Stays on all day and don’t smear or rub off. This will be my fourth time ordering and won’t be going back to the other “high end” brands.
Date published: 2018-09-02
Rated 5 out of 5 by from LOVE IT ! I have no brows left and have used many different products. This is great. I ordered gray and even use a bit of Brow Power in taupe . Works for me. Patty V.
Date published: 2018-05-22
Rated 5 out of 5 by from Best Purchase Ever I have struggled to find a product to create my brows as I lost mine a few years ago. I have purchased so many different product and none have worked for me like IT Cosmetics Build a Brow. I love this product and the color I chose is blonde and it’s a true color, so easy to put on and lasts all day! I feel confident when wearing and I will purchase again!
Date published: 2018-02-05
Rated 5 out of 5 by from Learning Curve There is definitely a learning curve with this product..you need way less than you think. I started with Taupe and changed to blond. Sometimes use both. Many have said theirs dried up. I didn't realize how dry the taupe was until I got the blond. It was so much less dry than the taupe was. I added a drop or 2 of Argon oil and stirred it up with a toothpick...good to go! LOVE the brush. It does need cleaning after each use. I use that cleanser Micellar makeup remover and a cotton square.
Date published: 2017-11-09
Rated 3 out of 5 by from not impressed I ordered the gray. Worked with this, finally realized it isn't going to work for me. The color is wrong, The gray looks too silver and just did not look natural. I also have hardly any brows,They looked drawn on no matter what brush I tried . Finding that using a gray matt powder and laura gellers tri tip in charcoal, to add little hair lines over the powder, puts down a more natural brow . Glad it works for others. But didn't for me.
Date published: 2017-07-07
Rated 5 out of 5 by from Amazing! This Build-A-Brow is amazing! As I've gotten older my eyebrows have all but disappeared, but that's no longer a problem with this product. It goes on cleanly and actually looks like real brows. Love it!
Date published: 2017-06-28
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