IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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Retail Value: $48.00

or 6 Easy Pays of $5.00

+ S&H and tax

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1321.
Rated 5 out of 5 by from Best brow product I have ever used The Gel brow covers bare areas and looks so natural. It doesn't smear or run even if I have been at the gym for a hard workout. Or melt in the muggy humidity of Houston, TX
Date published: 2019-04-22
Rated 2 out of 5 by from Not as good on brows as their brown tightliner I once used IT's brown tightliner on my brows nd it was AMAZING--my brows filled out gloriously thick and rich and stayed perfectly filled and in place all day (despite sweat, rain, etc) and even when I went to bed with makeup on I still had quite a bit of brow left in the morning! Not so with this product. It is weaker, doesn't hold on to the hair as well (does a nice job on the skin, but looks more fake), and is gone by midafternoon. I MUCH prefer using tightliner for my brow color. Problem is that blondes can't use tightliner.
Date published: 2019-04-18
Rated 2 out of 5 by from Brush too hard When I got this Brow water proof it seems good on TV but when I used it or started to use it I notice that the end of the Bruch were you apply the gel is very hard. I'm not sure is this is right but I don't like it. I wish I can return it back my 30 days are out. So am stuck with it.
Date published: 2019-04-12
Rated 5 out of 5 by from It stays on and eyebrows look natural/pretty! I had my eyebrows burned off when I was 8 yo. This is the first eyebrow makeup to look natural and enhance my eyes and my hair.. Thank y0u PS: It stays on and does not fade!!!!!
Date published: 2019-04-05
Rated 5 out of 5 by from Works great you can easily build your brown with this product. the bristles in the brush are stiff, so you can easily pick up the product with the tips of the brush then what I do is tap the excess on the lid. Then I just start applying it on the brow that I already have in place and begin widening the application to where I want my brow. I have to dip a few times to achieve my final look. Then it's time to brush it out to give it a natural look. I follow up sometimes with a benefit gimme brow. I use universal taupe and I am brunette. But am getting ready to order the darker brown color and test that color out.
Date published: 2019-03-31
Rated 5 out of 5 by from Must-have tool set It definitely upgrades my makeup and makes it looks so well put together!
Date published: 2019-03-20
Rated 3 out of 5 by from The Jury Is Still Out.... Can't count how many brow products I have purchased only to be disappointed. I have very sparse eyebrows due to several factors and have been trying a ton of various brands to find one that truly makes my eyebrows look half-way real. Unfortunately I'll be still looking I'm afraid. I use a lot of It Cosmetic products, this is the second one of their eyebrow products I've purchased. First the eyebrow pencil, which was terrible for me. Now this one. I ordered the taupe and in the container it looks light brown. But after putting it on it is darker, Can't say it's taupe to me but a darker shade of brown. I like the brush and the spoolie end is nice but I think it will take lots of practice to really get a "brow" look. It does stay on well, just am disappointed in the color shade. Will keep it a while longer to see if I can get the hang of applying but so far I am not satisfied with it.
Date published: 2019-03-20
Rated 5 out of 5 by from Best brow product I've ever tried. I just received this in the taupe and I love it. It goes on easy and it really doesn't budge. I have used Laura's brow marker and really like it also, but it doesn't have the staying power that this product does. Love, love , love!
Date published: 2019-03-19
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