IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

or 6 Easy Pays of $5.00

+ S&H and tax

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1305.
Rated 1 out of 5 by from Not Taupe Idk what the disconnect happened with the formula from stick to the pot but the pot color was like an orange brown. Totally weird. Idk whos brows are that orangish brown but not mine. It said taupe too on the bottom so it wasnt a wrong color sent. Just dont expect taupe lol I ordered the grey to see if its more accurate to the taupe color
Date published: 2019-01-12
Rated 2 out of 5 by from Dried out I have thinning salt and pepper brows. I’m tired of using universal brow colors as I am mostly all grey on my head. Universal Taupes or blonde/ browns don’t look natural I bought the grey color. Worked pretty good at first but if dried out in glass container within a month! Couldn’t rehydrate it! Kinda expensive for 1 month use
Date published: 2019-01-08
Rated 4 out of 5 by from Works well on most brows I really love IT cosmetics, especially their eye products. I have one good eyebrow and one skinny one. I tried the build a brow Powder but it did not work well for me. This Creme GEL however is very acceptable. I will still use their brow pencils to fill in now and again. But the gel definitely does attach to the rather few hairs on my one brow. Love the brow brush.
Date published: 2019-01-07
Rated 5 out of 5 by from The best..... Wanted to try and received blonde as birthday gift....wonderful. Much better than their pencils or any other pencil I've tried. I have eyebrows but need to fill in and cover some gray. It lasts and I wanted the blonde for my brown brows so it wouldn't be too dark and it is wonderful.
Date published: 2019-01-05
Rated 1 out of 5 by from Very Disappointed! I love IT cosmetics, but was very upset when I got this. I have very sparse brows because of medications I have to take, so I was looking for something to fill them in. I ordered the Taupe because I use the Taupe brow pencil. When I opened it up and saw the color I was very upset. It is a reddish color! I put it on and looked like a clown. Needless to say I returned it that day. It is not Taupe.
Date published: 2018-12-28
Rated 4 out of 5 by from 1st Time IT Cosmetics User I ordered this and I really do like it. Used it the first time this morning going back to work from the holidays. I only did a onetime order. I believe I will put it on auto-delivery. Just takes getting use to as with any new product you use. I used powder eyebrow makeup before this. I am a convert !!!
Date published: 2018-12-26
Rated 1 out of 5 by from First Negative Review I bought it to try to practice how to do my eyebrows..first time I opened..looked nice..so I was going to start using it eventually. dont you know , it shriveled and dried out just after couple months.
Date published: 2018-12-25
Rated 5 out of 5 by from The Best! I have used the brow gel as long as it has been out. It is a perfect color, goes on easily, and stays until taken off. I have given it as gifts to all of my friends. Love the fact that there is a gray (for my sister)! I have heard rumblings that it might be discontinued and I’m hoping this isn’t fact. This product is just too fabulous!
Date published: 2018-12-23
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