IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.
product thumbnail

If Sold Separately: $48.00

or 6 Easy Pays of $5.00

+ S&H and tax

Delivery Options:
What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1288.
Rated 5 out of 5 by from Happy with this product! I like the product! Easy to use, and the color universal taupe is a pretty good match for my slightly highlighted darker brown hair that has a touch of auburn. I adjust my uneven sparse brows by applying the product above one brow, and below the other, and filling in lightly. Color not too dark, and doesn't fade or come off, however washes off easily with cleanser at night. Duel sided brush a great tool, as well!
Date published: 2018-11-11
Rated 5 out of 5 by from Excellent!! I love this stuff! It stays on all day and does not have a fake look.
Date published: 2018-11-10
Rated 5 out of 5 by from The best brow product out there I've been using Build-A-Brow for years, but the brush that comes with this set is new to me. Build-A-Brow is the best product for skimpy brows. It has a paste-like texture that makes it very quick and easy to use, and it sticks to my skin and looks more like hair since it has a bit of texture. It only takes the smallest amount to get the job done, and I can do my brows in seconds. You get a little time to fix mistakes before it sets, and then you don't have to worry about it at all until you remove your makeup. The brush is fabulous, and my brows look even better now. I've tried many pencils, gels, powders, and pomades, and this is the best. Also, if you're blonde, the blonde color looks more natural. Most other brand's blondes are much too dark. There is one downside: It dries out in the container. I solve this buy scooping out 1/3 of the jar and putting it into a small air-tight container. I put the rest in the fridge until I need more. This way I can use the whole jar without wasting it, but it would be nice if they upgrade the packaging to solve this problem.
Date published: 2018-10-30
Rated 1 out of 5 by from Disappointing I was excited to try this product as I like IT brow pencils. This product came and when I opened it I was shocked! It looked cracked and like it had been used and half the product was gone. I gave it a try anyway but it really did not go on easily and I really did not like it at all! Returning!
Date published: 2018-10-29
Rated 2 out of 5 by from Easy To Apply I like how easy this is to apply but it didn’t cover the way they showed it would nor is it waterproof. Disappointed.
Date published: 2018-10-28
Rated 5 out of 5 by from BULLETPROOF!!!! This product is EVERYTHING they advertise! It lasts a long time. I put it on around 5am and it stays until I wash it off around 8. Through hot flashes makeup touch ups,rain, really anything.. this is my 2 purchase of this and I will certainly purchase more as I need. I also swam with this on this summer.
Date published: 2018-10-28
Rated 5 out of 5 by from I Like! Stays Put! I have an old small scar in my right eyebrow. Every liner runs into it changing the natural shape. I ordered this because I had one similar 55 yrs ago. THIS IS THE BEST! THE BOMB! Easy to apply with cool brush. Does NOT smudge or smear.
Date published: 2018-10-22
Rated 2 out of 5 by from IT Brow Product I agree with "truebluenatural" this product worked great at first but after about a week, the crème appeared dried out and cracked and is hard to use. And not sure how to clean the applicator brush properly.
Date published: 2018-10-17
  • y_2018, m_11, d_17, h_14
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1288
  • loc_, sid_A236722, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc