IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

or 4 Easy Pays of $7.56

+ S&H and tax

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1255.
Rated 5 out of 5 by from Water Proof I have been using the Auburn with my red hair for three years, would not use anything else. The brush is amazing making my thin brows perfect. I recently went shark driving. After a hour of taking a scuba mask on and off I still had eyebrows for pictures. Buy this you will not be disappointed! Thank you for another winner IT Cosmetics.
Date published: 2018-07-15
Rated 5 out of 5 by from It Brow pomade/stain I have searched all over to compare and for a Dupe and NO DUPES !!!!!!!!! lol. This is my one and Only brow product aside from the Universal brow pencil. I'm Sold on this Brand. I got a free sample of the taupe pencil and I LOVED it... I tried finding a dupe and I couldn't find a dupe.So I purchased the pencil .Then I watched You Tube for reviews on the Taupe pomade stain and I tried it and I LOVE it ! I Love the color and How easy IT is to use. THANK YOU !!!!!!!!!!!! Sicerely MagiL.
Date published: 2018-07-12
Rated 5 out of 5 by from Great Product! I was prepared not to like this. I am not a girl that puts on a lot of makeup - I want the basics for the day with a touch up mid day. As I am "maturing" my eyebrows are graying and disappearing. This truly helps to fill in without looking like a hairy monster. Just watch the video on how to apply. I love it and will continue to order. The small container will last me a very long time too. I love most of all IT products. Just watch the video prior to applying. Love IT!
Date published: 2018-07-10
Rated 2 out of 5 by from Not great for oily skin So-so eyebrow pomade. Went on nicely. Brow brush very nice in creating a beautiful brow. My brows are uneven. Color nice and dark. Not overwhelming bold. BUT after four hours the area I painted that had no hair, was completely gone. This pomade stays well if you don’t have oily skin and if you are using over existing hair. Would recommend makeup remover to take this product off. Returned product. I’m still a fan of IT’s foundation and blush though.
Date published: 2018-07-08
Rated 5 out of 5 by from Love this I have very few brow hairs left from tweezing too much in my youth, always had issues with my brows coming off when sweating in the heat. We were at a park last year and I was mortified when I got in the car and looked in the mirror and half my brow was gone from the heat and sweat. SO, been trying everything! I do like one that I got online but it's very little in a pencil for the price so tried this out. MY trick, draw on your brow very lightly with a pencil that you have on hand, then go over with this creme and I swear it stays put for 24 hours just like they say. Even in the pool it did not come off, the only way I got it off was with some Vaseline. I am darker blonde with highlights and got the taupe, should have tried blonde but will next time. I was afraid of the blonde being too yellowy if anyone has any response and has used it I would appreciate it. Thanks for this great product. KEEP lid on tight and in the box and it won't dry out.
Date published: 2018-07-05
Rated 5 out of 5 by from Best for red heads I have been in search of a brow product that will match my strawberry blonde hair. I have tried other high end brands but all we're so dark for me and if I got blonde or taupe like recommended it looked like greyish on me. So finally I broke down and got this after seeing it a few times on QVC. Matches perfect looks natural. I work in a warehouse in NC so hott but doesn't come off or wipe off when I sweat. Love love love this stuff
Date published: 2018-07-03
Rated 5 out of 5 by from All You'll Need! I'm a redhead and have ALWAYS had a hard time finding the right shade for me. Before this I was using Laura Mercier pencil in auburn and would set it with ABH brow gel (clear). With build-a-brow I have all of this in one! The brush is really good and can be used to make a defined line along with hair like strokes. The color is definitely darker than my LM pencil, but I like that. It sets down pretty quick so work quickly, you won't need to use anything to set your brows! So far I love this. Because it's a gel it is possible it could dry out, but will update if that happens. So far so good!
Date published: 2018-06-26
Rated 4 out of 5 by from Good I read some of the reviews before I purchased. Yes, dried out some from first to second usage. They really need to correct that issue. Purchased Universal Taupe- really dark. Ok for me. I have white hair and have had since I was 35. So I need a lot of makeup. I like the brush. The process takes a little getting use to- so just experiment.
Date published: 2018-06-17
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