IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

or 6 Easy Pays of $5.00

+ S&H and tax

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1272.
Rated 3 out of 5 by from Didn't work for me This product just didn't work for me. I ordered the Taupe and while I didn't care for the color all that much with my dark brown eyebrows I could see that putting it on heavier would make it darker so that wasn't that much of a problem. The problem I had was that the product adhered to my eyebrows fine but where I only had skin and no eyebrows it refused to adhere. I could see it would stay on great once it was on but I could not for the life of me get it on the area of my eyebrows where there was no hair. So, I am returning it and will stick to what I have been using. I am sure that even sparse eyebrows would work with this product but where there is no hair it just would not adhere.
Date published: 2018-09-20
Rated 5 out of 5 by from Great tool! I really like this eyebrow gel. The brush is unique and works really good once you get the hang of it. The gel lasts all day too. Great product!
Date published: 2018-09-13
Rated 5 out of 5 by from Best product found so far Product works! Easy to use. Universal color is great. My only negative comment - I can't get to the bottom of the jar before the product changes consistency. It seems to dry out and is hard to use
Date published: 2018-09-05
Rated 1 out of 5 by from Not so good! I enjoyed the product when it arrived. After a few weeks it seemed to dry out and crack in the container. Once dried very difficult to use. Finally returned it.
Date published: 2018-09-03
Rated 5 out of 5 by from Amazing! This is the best brow product I have ever used. I usually prefer a pencil but decided to try this. It looks so natural yet it gives great coverage. I have a few sparse spots and this fills them in without looking fake. I’m not sure how they do it, but this stuff is amazing. The brush is nice, too.
Date published: 2018-09-01
Rated 5 out of 5 by from Best Brow Product in a Very Long Time I am sold on this brow product. Was easy to apply and stays on until removed. I just hope it does not dry out. The little jar is a generous amount much larger than the little pots of Bobbi Brown eyeliner.
Date published: 2018-08-29
Rated 5 out of 5 by from Love it!!!!! I have tried several eyebrow filling pencils, including IT, and this by far is the best for creating, shaping, and filling in your eyebrows while maintaining a natural look. I have a very dark hair so opted for the dark brown option. You also cannot beat the price at QVC for including the brush. Would highly recommend.
Date published: 2018-08-22
Rated 4 out of 5 by from Love it! I would recommend this product. I love it! The only downfall is it’s not as waterproof as they say, but I’m good with that. I love the look and feel it looks great on. I bought the universal Taupe looks great. I have no problem of the jar drying out I just put the lid on while using it. It lasts forever a little goes a long way.
Date published: 2018-08-16
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