IT Cosmetics Brow PowerFULL Volumizing Waterproof Brow Pencil Duo

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This is one of the carefully curated essentials that the beauty-obsessed editors at Byrdie–one of the largest beauty sites on the Internet–swear by.

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Reviews & Community QA

IT Cosmetics Brow PowerFULL Volumizing Waterproof Brow Pencil Duo is rated 4.0 out of 5 by 449.
Rated 1 out of 5 by from Brow powerfull not waterproof I have been disappointed with IT products before but was excited to try this waterproof brow pencil. Too mushy to draw a line around the brow —especially if you want it on light. The color wiped off easily without water—not a waterproof product at all. QVC should have tested it before selling IT !
Date published: 2021-06-15
Rated 2 out of 5 by from Brow PowerFULL "Waterproof" Brow Pencil I'm giving 2 stars for misrepresentation. This item is NOT waterproof. That was the reason for buying it. I contacted IT Costmetics directly to ask because when I received the item no where on the box or pencil did it say waterproof. The pencil is ok, goes on nicely, no complaints there but I didn't need to buy another brow pencil. I'm a huge fan of Anastasia brow products but they aren't waterproof either so when I saw this I figured I'd try. Disappointed
Date published: 2021-06-15
Rated 3 out of 5 by from Disappointed This product arrived today.There is no indication on the box or on the product that states waterproof. So, I assume that it is not water proof as indicated on my purchase. The brow product is not what it claims to be. I will try it and then decide if it is a keeper.
Date published: 2021-06-09
Rated 1 out of 5 by from One Is Even Too Many Stars! I don’t recommend the BrowPowerfull eyebrow pencil. The product does not go on smoothly and it does not stay on, it’s spotty by noon! If it’s a hot day and you sweat, don’t look in the mirror because your brows are gone!!! IT use to have THE best eyebrow product, Brow Power Perfector, but they discontinued it. Guess I will also discontinue using IT products.
Date published: 2021-06-03
Rated 5 out of 5 by from Great Eyebrow pencil As a senior my eye brows have thinned. This is the BEST brow pencil I have ever used. Easy glide on, blends easily, stays on all day!
Date published: 2021-06-01
Rated 5 out of 5 by from Brow PowerFULL Eyebrow Pencil Love It Cosmetics eyebrow pencil! This is the 1st time I’ve tried Brow PowerFULL and so far so good. I like that the pencil is thicker than the regular pencil. That should prevent it from breaking off. The color is perfect for my brows, dark brown. I recommend!
Date published: 2021-05-28
Rated 1 out of 5 by from Disappointed... I was looking for a waterproof brow pencil. I got excited when I saw IT had powerFULL in the line. This product is NOT waterproof. I am an IT girl! I love the products. I’m disappointed for two reasons. The product is not waterproof and IT made a product claim that is not true.
Date published: 2021-05-21
Rated 5 out of 5 by from Best eyebrow pencil yet I've tried several eyebrow pencils and this one has been the best so far. The color is good for my blonde/brown hair. Goes on really easy and it stays on all day. And there is a lot of product too, unlike the ones I sent back, they did not go on easy, did not last and had very little product. This one is a good value, easy to use and looks natural on my brow. Glad I tried this one.
Date published: 2021-05-13
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