IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush

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If Sold Separately: $48.00

or 6 Easy Pays of $4.47

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IT Cosmetics Brow Power Powder is your instant universal waterproof brow-perfecting powder. The universal transforming taupe shade uses color pigments to match every hair color, from the lightest blonde to the darkest brunette based on the pressure with which you apply. It's like one pot of Brow Power Powder is made for YOUR BROWS!

The formula is created to adhere to skin, completely covers gray (or whatever color you want to conceal), and looks like real hair even if you don't have any brow hair at all. If you have missing brows, sparse brows, holes in your brows, or even no brows at all, Brow Power Powder creates the look of soft volume and definition, making them look full and natural. And if you have full brows, you never have to worry that your brows look flat or without dimension.

With the precision head and spoolie of the Heavenly Luxe Brow Power Universal Brow Transformer Brush, you can create the shape of your brows easily.

How do I use it: Use fine, feathery, upward strokes to follow the shape of your brow. Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spoolie for a natural, polished look.

From IT Cosmetics(R).


  • 0.048-oz Brow Power Powder
  • Heavenly Luxe Brow Power Universal Brow Transformer Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush is rated 4.2 out of 5 by 316.
Rated 5 out of 5 by from So Simple, So Natural! This powder and brush set is just what I was looking for! I've been using the universal brow pencil from IT for several years, but I wanted to have a little bit of a softer look on days when I didn't want to look quite so "done." Don't let the powder scare you. It has outstanding staying power and a soft, polished appearance without being over drawn or fussy. I like to apply with a tapping motion, particularly at the tails of my brows. Wish I had tried this years ago!
Date published: 2018-11-15
Rated 5 out of 5 by from Best I’ve Ever Used Can’t tell you how many OTC pencils and powders I’ve used. If I even got close to perfect, it was gone in a matter of 3 weeks of use. This is the absolute best ever! It looks natural, stays on, and lasts forever. The brush is awesome. I will never use another brand.
Date published: 2018-11-02
Rated 5 out of 5 by from Best product ever I love this product. I will never buy a different brow powder again. Price is perfect. The color is forgiving and matches perfectly. The brush is awesome.
Date published: 2018-10-29
Rated 5 out of 5 by from Great eyebrow powder I highly recommend this powder. It does exactly as it says and the brush is fantastic! Stays put all day and looks beautiful! Everyone should try this product.
Date published: 2018-10-25
Rated 5 out of 5 by from Easy to Use, Looks great! I already have a couple of brow products and I struggle to get my brows to look right.I love IT Cosmetics and I love the brush that was included(I'm a brush witch) so I give it a try.I love it and the brush.It goes on really smooth and the color looks really nice. Brows are now sisters!
Date published: 2018-10-22
Rated 5 out of 5 by from Love it! Very impressed with this. I love how it covers the gray.
Date published: 2018-10-10
Rated 2 out of 5 by from I wish... I'm blonde and the color works well. I just wish that it stayed on my brows. After about an hour, my eyebrows had disappeared. I tried several times, to no avail.
Date published: 2018-10-03
Rated 5 out of 5 by from Great color and wear I was skeptical. I watched the tv segment where they used this one color on a brunette, a blonde, and a woman with white/grey hair. I ordered the product still wondering if it worked as well as it appeared. I had tried every pencil from the mass merchandiser, and I have sensitive skin. I received my order quickly and I’m so glad I ordered this. I have fair skin, dirty blonde hair, with fairly light eyebrows and blonde eyelashes. This is a great brow color and I can build the color to get the perfect shade. I absolutely couldn’t stop staring at my brows when I first used this. It absolutely looks real deal and natural. I wore this out and about, as well as during a walk under the hot sun for 2 hours and my brows looked just as good after as before. The texture of the product is great and it doesn’t flake off during the day. It’s comfortable and light to wear and doesn’t bother my sensitive skin. My mom tried this as well and the color was on point! Whether you’ve tried one or one hundred brow products, try this! The brush is an added bonus and will give you the look you want to achieve.
Date published: 2018-10-01
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