IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.
product thumbnail

If Sold Separately: $48.00

Delivery Options:
IT Cosmetics Brow Power Powder is your instant universal waterproof brow-perfecting powder. The universal transforming taupe shade uses color pigments to match every hair color, from the lightest blonde to the darkest brunette based on the pressure with which you apply. It's like one pot of Brow Power Powder is made for YOUR BROWS!

The formula is created to adhere to skin, completely covers gray (or whatever color you want to conceal), and looks like real hair even if you don't have any brow hair at all. If you have missing brows, sparse brows, holes in your brows, or even no brows at all, Brow Power Powder creates the look of soft volume and definition, making them look full and natural. And if you have full brows, you never have to worry that your brows look flat or without dimension.

With the precision head and spoolie of the Heavenly Luxe Brow Power Universal Brow Transformer Brush, you can create the shape of your brows easily.

How do I use it: Use fine, feathery, upward strokes to follow the shape of your brow. Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spoolie for a natural, polished look.

From IT Cosmetics(R).


  • 0.048-oz Brow Power Powder
  • Heavenly Luxe Brow Power Universal Brow Transformer Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush is rated 4.2 out of 5 by 284.
Rated 4 out of 5 by from Color surprising Was shocked that this light color matched my black brows. And I like how it wasn't over powering in the color, does look natural. Just wish it didn't flake so much during application. The wear thru out the day was good. Only gave it 4 stars because it's very little product, which seems to be the norm for "IT" cosmetics. I feel putting on the powder verses the pencil Is easier on what hairs I have left and doesn't pull them out as easy as the pencil which I also loved from IT. I would say I may purchase again just because of the color match.
Date published: 2018-07-13
Rated 1 out of 5 by from IT eye brow The color is so dull, I really don't like it. I will be returning it.
Date published: 2018-07-07
Rated 5 out of 5 by from Love, love love it! I have been using Avon eyebrow pencil and haven’t had a problem but my eyebrows have thinned out even more lately and it has become more difficult to make them look natural with the pencil. Also it came off easy and I would have to touch it up all the time. I was a little worried at first to try something new and also something other than a pencil. I am so glad I took the chance! It took me a few times to get use to it and how to apply it but now I got the hang of it. I am absolutely in love with this product! The brush alone is great, it is so easy to use and the powder glides on smooth and makes it easy to shape my brows. I have never been happier and even though my brows are really thin, you would never know!! Thanks for a great product and please don’t change it!
Date published: 2018-07-06
Date published: 2018-07-05
Rated 5 out of 5 by from Perfect I finally found a brow color that works with gray hair but black and gray brows. I have tried so many colors I gave up until I tried this. I used a taupe by Smashbox for years but they quit making it in the powder and I hated the pencils, crayons, liquid pens and all the junk so I either didn't use any or put on a darker that I hated. This adapts to the colors in my brows and blends in and easy to use.
Date published: 2018-07-05
Rated 5 out of 5 by from Really stays on I really like this. It stays on till you take it off.
Date published: 2018-07-04
Rated 5 out of 5 by from Best brow powder I have tried all different types of brow makeup and they all would disappear by the end of the day. This one has staying power and the brush gives you awesome control. I would highly recommend it!!
Date published: 2018-07-04
Rated 5 out of 5 by from Great Product Love this product. It goes on wonderfully and looks great
Date published: 2018-07-01
  • y_2018, m_7, d_16, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_284
  • loc_, sid_A303977, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc