IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush

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If Sold Separately: $48.00

or 4 Easy Pays of $6.66

+ S&H and tax Good until July 23, 2018 2:59 a.m. ET

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IT Cosmetics Brow Power Powder is your instant universal waterproof brow-perfecting powder. The universal transforming taupe shade uses color pigments to match every hair color, from the lightest blonde to the darkest brunette based on the pressure with which you apply. It's like one pot of Brow Power Powder is made for YOUR BROWS!

The formula is created to adhere to skin, completely covers gray (or whatever color you want to conceal), and looks like real hair even if you don't have any brow hair at all. If you have missing brows, sparse brows, holes in your brows, or even no brows at all, Brow Power Powder creates the look of soft volume and definition, making them look full and natural. And if you have full brows, you never have to worry that your brows look flat or without dimension.

With the precision head and spoolie of the Heavenly Luxe Brow Power Universal Brow Transformer Brush, you can create the shape of your brows easily.

How do I use it: Use fine, feathery, upward strokes to follow the shape of your brow. Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spoolie for a natural, polished look.

From IT Cosmetics(R).


  • 0.048-oz Brow Power Powder
  • Heavenly Luxe Brow Power Universal Brow Transformer Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush is rated 4.2 out of 5 by 289.
Rated 5 out of 5 by from Eyebrows Finally With my eyebrows thinning, and greying, I looked for a product that would fill in the gaps and not have an artificial, dark appearance. I can control the amount of powder and darkness. Brush is the perfect size to angle the beginning and end of the brow's arch.
Date published: 2018-07-19
Rated 3 out of 5 by from Shade not right for everyone Im just not crazy about the shade of brow powder. I have blonde hair and put it on lightly but it looks taupe on me. Its not terrible and i love IT products but not crazy about this one. Im sorry
Date published: 2018-07-17
Rated 5 out of 5 by from Happy with IT Brow Perfecting Powder My actual eyebrows are very thin, so I have had them tattooed. This product is a great enhancement, and the color is perfect.
Date published: 2018-07-17
Rated 4 out of 5 by from IT Brow Powder I would recommend this product ,however, it is NOT waterproof as described. Not sure why they list it as such, but it certainly is not. Nor does it say on the box that it is waterproof.
Date published: 2018-07-17
Rated 5 out of 5 by from Love this! I love this powder....not too dark, not too light! Easy to apply. So much better than the pencils I was previously using.
Date published: 2018-07-16
Rated 4 out of 5 by from Color surprising Was shocked that this light color matched my black brows. And I like how it wasn't over powering in the color, does look natural. Just wish it didn't flake so much during application. The wear thru out the day was good. Only gave it 4 stars because it's very little product, which seems to be the norm for "IT" cosmetics. I feel putting on the powder verses the pencil Is easier on what hairs I have left and doesn't pull them out as easy as the pencil which I also loved from IT. I would say I may purchase again just because of the color match.
Date published: 2018-07-13
Rated 1 out of 5 by from IT eye brow The color is so dull, I really don't like it. I will be returning it.
Date published: 2018-07-07
Rated 5 out of 5 by from Love, love love it! I have been using Avon eyebrow pencil and haven’t had a problem but my eyebrows have thinned out even more lately and it has become more difficult to make them look natural with the pencil. Also it came off easy and I would have to touch it up all the time. I was a little worried at first to try something new and also something other than a pencil. I am so glad I took the chance! It took me a few times to get use to it and how to apply it but now I got the hang of it. I am absolutely in love with this product! The brush alone is great, it is so easy to use and the powder glides on smooth and makes it easy to shape my brows. I have never been happier and even though my brows are really thin, you would never know!! Thanks for a great product and please don’t change it!
Date published: 2018-07-06
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