IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush

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If Sold Separately: $48.00

or 6 Easy Pays of $4.44

+ S&H and tax

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IT Cosmetics Brow Power Powder is your instant universal waterproof brow-perfecting powder. The universal transforming taupe shade uses color pigments to match every hair color, from the lightest blonde to the darkest brunette based on the pressure with which you apply. It's like one pot of Brow Power Powder is made for YOUR BROWS!

The formula is created to adhere to skin, completely covers gray (or whatever color you want to conceal), and looks like real hair even if you don't have any brow hair at all. If you have missing brows, sparse brows, holes in your brows, or even no brows at all, Brow Power Powder creates the look of soft volume and definition, making them look full and natural. And if you have full brows, you never have to worry that your brows look flat or without dimension.

With the precision head and spoolie of the Heavenly Luxe Brow Power Universal Brow Transformer Brush, you can create the shape of your brows easily.

How do I use it: Use fine, feathery, upward strokes to follow the shape of your brow. Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spoolie for a natural, polished look.

From IT Cosmetics(R).


  • 0.048-oz Brow Power Powder
  • Heavenly Luxe Brow Power Universal Brow Transformer Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush is rated 4.2 out of 5 by 303.
Rated 5 out of 5 by from Best Brow Powder This is the best product for brows I've found. The brow gel that IT came out with a few years ago was a hot mess, but they hit it out of park with this!
Date published: 2018-09-16
Rated 4 out of 5 by from Brows during chemo I bought this to augment my very sparse brows during and after chemo. It applied easily and gave me a reasonably realistic not harsh look.
Date published: 2018-09-15
Rated 2 out of 5 by from not IT's best Should have returned this, but too late. Looks very fake on, as does the newest pencil, which I did return. Think I'll stay with the original pencil if you still carry it...the universal.
Date published: 2018-08-31
Rated 5 out of 5 by from Works Great! Great brow product with great staying power. Love it! Will repurchase!
Date published: 2018-08-22
Rated 5 out of 5 by from PERFECTION I have been searching for the perfect brow product for me. I have used several that go on okay and wear okay but they are either too dark or look red on me. Was happy to see IT come out with this brow powder. It looks good on and wears well. The first time I used it I left it on 5 days with a slight touch up on day 3. Today is only the second time I applied it new. Unless something changes in the product or in me, I see this as a keeper. The brush is great. I threw out a lot of the other products I was using. Thank you IT for this product.
Date published: 2018-08-22
Rated 3 out of 5 by from Easy to Apply but Not Waterproof I have used the IT Brow Power pencil for years and decided to try this powder. I love the ease of application of this product but found that it is not waterproof, as represened. I tend to sweat in the summer, while walking my pups or doing other outdoor activities, and unfortunately, this product did not stay in place. It disappeared. So disappointing! I think this powder would be a fabulous product if it really were waterproof.
Date published: 2018-08-19
Rated 5 out of 5 by from Goes on easy! I am a blonde. I was a little uneasy at first as it went on darker than I am used to. I used the shaping end and it made them perfect. I like this as pencils require a lot of work to look natural and not drawn. This fills in nicely and make my eyebrows frame my eyes beautifully.
Date published: 2018-08-17
Rated 3 out of 5 by from Dark I'm blonde and this is very dark no matter how carefully I apply it.
Date published: 2018-08-17
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