IT Cosmetics Brow Power Powder & Brow Power Pomade with Brush

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If Sold Separately: $72.00

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Look and feel like your most beautiful you with this innovative three-piece collection of waterproof brow must-haves--since we all know your brows are the most powerful feature on your face.

Brow Power Powder is a universal, waterproof, brow-perfecting powder. The universal transforming taupe shade matches every hair color, from the lightest blonde to the darkest brunette, completely based on the pressure. It adheres to skin and helps cover grays (or whatever color you want to conceal). It looks like real hair even if you don't have any brow hair at all! If you have missing brows, sparse brows, holes in your brows, or even no brows at all, Brow Power Powder helps create the look of soft volume and definition that still looks natural.

Brow Power Pomade is your waterproof 4-in-1 perfecting and defining brow gel, brow mousse, brow-sculpting pomade and brow-taming brush applicator--all in one easy-to-use wand! This brow breakthrough holds brows in place, and the universal clear shade is perfect for every brow tone and type, from sparse to super full.

How do I use it: Start with Brow Power Powder, and use fine, feathery, upward strokes with your Heavenly Luxe Brow Power Universal Brow Transformer Brush as you follow the shape of your natural brow. Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. Lightly brush through brows with the spooly brush for a natural, polished look.

To set your brows, apply Brow Power Pomade alone or on top of your Brow Power Powder. Using short upward strokes, start at the beginning of your brow and end at the tail. Can be worn alone or on top of any brow product you already have.

From IT Cosmetics®.


  • 0.048-oz Brow Power Powder
  • 0.12-fl oz Brow Power Pomade
  • Heavenly Luxe Brow Power Universal Brow Transformer Brush

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Reviews & Community QA

IT Cosmetics Brow Power Powder & Brow Power Pomade with Brush is rated 3.2 out of 5 by 25.
Rated 5 out of 5 by from Finally! I stumbled upon the QVC channel while they did the tutorial. Thought I'd take a chance in trying this product and I'm so glad I did! Filled in my sparse, overplucked brows beautifully! Quick and easy to apply and looks natural. Highly recommend!
Date published: 2018-12-06
Rated 1 out of 5 by from Sooo Disappointed I just starting using IT, products eyebrow brush/spooly comes with is of average quality the eyebrow powder itself is not good as Advertisement States the harder you push on brush during application the darker it gets I did not find this to be true it is seriously like brushing on eye shadow and comes off just as easy I seriously have bought $5 brow From ELF, that works so much better, truly waste of money on this
Date published: 2018-11-26
Rated 5 out of 5 by from Excellent - No Other Products Required I have so many brow products and have had to use multiple products per application because of my issues with my brows...thin spots and some gray brow hairs. So I had to start with a brow pencil to fill in bare spots and then finish up with a product in a tube or gel pot then clear gel to set brows. With this powder and pomade, it's all I need to get the job done. Plus I love the the size of the pomade brush head. It's short and wider than a mascara brush - perfect for brows!
Date published: 2018-10-10
Rated 3 out of 5 by from Brush fell apart Liked the idea and powder but the tool leaves much to be desired. On the third use the brush fell off the wand. I tried hot gluing but was unsuccessful
Date published: 2018-10-07
Rated 5 out of 5 by from ...finally! I have been seeking this product for forty years, and I could not be more thrilled to have found it!!!! As a strawberry-blonde/redhead, I have blonde eyebrows. Since high school, I have darkened them with every product on the market, including dyeing them. I am not sure if it is the powder, the brush, or the combination of the two together, but this is by far the best eyebrow enhancing product I have ever had the pleasure of using. It's easy, it lasts (at least) all day, and the color is just right. I have been using it daily for about six weeks now, but the powder compact shows no signs of being anywhere near depleted. I will definitely continue purchasing and using this product. Thank you IT!
Date published: 2018-09-25
Rated 2 out of 5 by from Too dark for this fair skinned girl I liked the brow gel, but this was way too dark for my fair skin and blonde hair, even with an extremely light touch. Looked really unnatural. I returned it.
Date published: 2018-09-24
Rated 4 out of 5 by from Love It. Again. Another winner It! Love this product. Only reason for 4 stars is because there is a bit of a learning curve... start light and build up... short strokes...
Date published: 2018-09-05
Rated 2 out of 5 by from doesn't work I grew up in the day when you tweezed your eyebrows to death so mine are thin and thinning out as I get older. I returned this because it does not really adhere to skin without becoming streaky and the color is not universal, more for reddish-toned brown hair. I have salt and pepper hair and the only product that seems to have a neutral taupe shade is The BrowGal. QVC you need to bring back this product in a presentation again.
Date published: 2018-08-31
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