IT Cosmetics Anti-Aging Hydrating Sheer Lipstick Trio

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What is it: Vitality Lip Flush Lipstick Butters are an ultra-hydrating lipstick, lip gloss, and antiaging, lip-conditioning balm all in one to help soothe and protect lips while giving you a gorgeous flush of color. The truly innovative formula works to help hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus, Vitality Lip Flush Lipstick Butters are packed with antioxidants that provide protection from wrinkle-causing free radicals. This formula is also paraben-free.

Who is it for: Anyone who wants a naturally pretty flush of color on their lips that lasts; wants ultra-hydrated and conditioned lips; or wants smooth, soft, and youthful-looking lips with a flush of vitality-filled color.

Why is it different: Vitality Lip Flush Lipstick Butters give that long-wear flush of naturally pretty color, the antiaging hydration of a super luxe-treatment lip balm, and are infused with a powerful hydrating base that doesn't dry your lips. Plum oil, argan oil, jojoba, cherry oil, and a power-packed formula of antiaging and good-for-you ingredients drench your lips with hydration. The naturally pretty shades work on all skin tones.

How do I use it: Apply Vitality Lip Flush Lipstick Butters directly from the tube. All three shades give a sheer, naturally pretty flush of color that keeps your lips conditioned and moisturized. Can be worn individually or mixed together.

From IT Cosmetics(R).

  • 0.09-oz Vitality Lip Flush Lipstick Butter in Pillow, a sheer nude pink shade
  • 0.09-oz Vitality Lip Flush Lipstick Butter in In Love, a sheer flushed cranberry red shade
  • 0.09-oz Vitality Lip Flush Lipstick Butter in Darling, a sheer rosy pink shade

Delivery Date Estimate

Reviews & Community QA

Rated 4 out of 5 by 277 reviewers.
Rated 5 out of 5 by Love It!! These are the best lipsticks ever!! If you're like me and like more of a sheer look to lipsticks this is for you. I love Chapstick constantly got to have hydration on my lips and this is perfect gives that hint of color. Also the red shade "In love" is amazing! First red shade I've ever been able to wear. Highly recommend these! 06-09-15
Rated 5 out of 5 by Love "It" I absolutely love all 3 colors! They're just so beautiful the moisture is amazing & I feel that they are very long lasting. They are sheer natural and beautiful cannot say enough how much I love this trio and the blurred lines trio. Out of everything I tried in my makeup loving lifetime the it Cosmetics definitely outshines everything. Jamie and the it cosmetics team has definitely set the bar to the next level and nothing else can compare. Thank you Jamie and your team. 05-30-15
Rated 4 out of 5 by So far so good I love the IT lip stains but find them a bit drying. I've been using FRESH over top for the moisture. I've been hoping IT would come out with something that works as well at a lesser price. This is pretty close. Four stars as it does not last as long as FRESH does for the moisture. 04-14-15
Rated 3 out of 5 by Could be better? The shades are beautiful, they don't have a bad smell or flavor, the feel great on your lips, the shades are beautiful but you do have to reapply, and reapply some more... 03-27-15
Rated 5 out of 5 by Mostly subtle color, very hydrating I was disappointed at first that the two lighter shades didn't have much color. Based on the presentation, I thought they'd have more color. But in wearing them, I LOVE how hydrating they are. The brightest color has the most saturation. The other two are more natural. Love them--I'll be back to reorder. 03-06-15
Rated 2 out of 5 by color does not last Was so excited to get these after reading reviews how they did not dry out their lips. They weren't quite as drying as others but color would not stay on had to keep reapply and therefore dryed my lips out. Am sending them back as I can not justify spending so much money and having to keep reapplying 02-16-15
Rated 5 out of 5 by Love these These remind of a prestigious brand Chantecaille which if you know their lip chics they run $35 per lip butter. These are very similar for $35 for 3. All 3 colors were instant loves for me. I wish IT would make another set and put the color Love in it which was a limited edition lipstick color. Have a very nice but not overwhelming vanilla scent. Very hydrating. All I can suggest are more sets please. 02-09-15
Rated 5 out of 5 by Buttery shine All three of the lipsticks have a buttery shine to them and the colors are phenomenal. I have now switched from a high-end line with the number seven to the IT brand. 01-05-15
Rated 5 out of 5 by MADE FOR ME! PERFECT I waited 50 years to find the perfect lip color just for me. I do not like the messy glosses, or heavy waxed feeling. I hate products that coat the lip like a blanket or products that stain the teeth and run in the cracks. I do have the olive complexion and I am not the person who likes anything on my skin. Makeup makes me feel like I have a mask on. My spouse always told me I was a natural beauty and didn't need all the "war paint". This is a product that does everything that Jaime advertises. It is very sheer and moisturizing. The colors can be worn by anyone. When applied, they just give you a lift so to speak. This lipstick applies easily and smoothly. I put it on and it lasted at least 8 hours and my lips still feel very soft and moisturized. This is now a forever product for me. Please don't change anything about this lipstick. It is just perfect. Thank you Jaime. I love your products and have purchased many. 01-02-15
Rated 5 out of 5 by Best I Have Found I have used countless lipsticks and spent too much money attempting to find a product that does not cause my lips to peel. Have finally done it. This sheer lipstick is a life saver for me. The colors are subtle and hydrating and best of all no peeling or irritation. I hope that this particular product will be expanded to include more colors without changing the essential nourishing ingredients. 12-18-14
Rated 5 out of 5 by Subtle color I love these. After reading the reviews I was not expecting a ton of color from these, just a sweet light hydrating tint and that is what they deliver. 11-25-14
Rated 5 out of 5 by friendly even for the not so girly girl I have a sick feeling when it comes to lipsticks. I hate how they bleed and make some women look like they are still in kindergarten. These lipsticks though, OH MY GOODNESS...I love love love them. They are smooth, not gunky..just really light and pretty. I am by far anything close to girlly girl...But these make me feel polished and they are just enough.. 11-13-14
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