Color WOW Temporary Root Cover Up Powder with Brush

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No mess, just press! Color WOW Root Cover is a fast, easy, precise mineral powder that adheres to hair instantly. Formulated with a variety of pigments plus reflective particles, it blends seamlessly and looks naturally dimensional. It also functions as a "perfecting powder" to create the look of thicker hair by filling in gaps or covering sparse spots. A little goes a long way--the compact contains approximately 60 uses.

How do I use it: Apply to dry hair. Load up the small end of the brush with powder. Use your free hand to pull hair flat against your head and press brush down firmly into roots, starting from scalp and working out. Do not use a sweeping motion. Apply more powder as needed.

To extend highlights, use the side edge of small brush. Lightly dust off any excess powder with wide end of brush. To fill in, use the large end of the brush and a sweeping technique to cover larger areas.

From Color WOW.


  • 0.07-oz Root Cover Up
  • Brush

Delivery Date Estimate

Reviews & Community QA

Color WOW Temporary Root Cover Up Powder with Brush is rated 4.0 out of 5 by 470.
Rated 5 out of 5 by from Love this! It works! I had been wanting to try this but the price put me off. I had relied on cheaper sprays in the past as I was not sure if this would work. However, it covers areas, works on wet and dry hair, travels nicely in my make up bag and has fantastic coverage! Best yet, it does not make hair "crunchy" like other color touch up sprays. I am thinking about getting it an additional colors to add highlights to my current color.
Date published: 2018-07-29
Rated 5 out of 5 by from Best root cover up on the market I used the red version of this product when i was still coloring my hair. I have now added highlights so I can transition to white/blonde as I let the natural color grow out. This has really helped me keep the part and area around my face consistent as I let the natural grow in. It is not stiff or tacky like a lot of other products. I definitely recommend. I have not found any other company that has this in this shade.
Date published: 2018-07-18
Rated 5 out of 5 by from LOVE!!!! After coloring my own hair for many years and damaging it, I started getting my hair professionally colored about every 5 to 6 weeks. My hair is very resistant to color!!! When I was coloring it, I wanted it to be brown but it ended up being very light blonde. My hair dresser recommended going back to my natural hair color which was medium dark brown. I love being a brunette again but those "white" roots are not fun!!! Color WOW is fantastic!!! I can't believe how this covers my new growth. I have very thick hair and i part it on the side. I use this in my part and along the edge of my hair line. I can't afford to go to the hair dresser every 4 weeks like my hair calls me to do. In fact just 2 weeks after my hair color, I am reaching for this. I hope they never discontinue this amazing product! One can even use it in your brows!!! I normally use the medium brown shade which is perfect for my color. I accidentally ordered the dark brown this time but I'll keep it... Just in case you're not sure between the med or dark brown, the dark brown is for really dark brown hair. The medium shade is a warmer brown.
Date published: 2018-07-16
Rated 5 out of 5 by from Excellent and Easy Root Cover Up I just bought my first replacement of this product. The first one I ordered and used lasted two full years! I have very dark brown hair and the dark brown in this product is perfect. I use it on the hairs in front of my ears and on the part in my hair. It is so easy to use and it stays put all day. It never rubs off on my pillow. I love it!
Date published: 2018-05-07
Rated 5 out of 5 by from Outstanding Product This is the BEST product ever. I am able to wait 5-6 weeks between hair color appointments by using this product. I used to go every 4 weeks, and now this product fills in perfectly. It is so natural. I found this product years ago when I heard Joan Rivers talking about it on a show. I was very interested in trying it, as she promoted it as the best product ever for her TV appearances. I agree. It is amazing and no one would ever know that you are filling in the grey in spots. It stays in until shampooing. Perfect for all weather. I used it throughout my trip to Florida recently without any issues.
Date published: 2018-04-19
Rated 5 out of 5 by from Works Perfectly! I have darker brown hair with highlights, and get color touch ups every 4 weeks. I use the brown shade. My grey roots really starts showing on week 3 ... and this truly has worked for me between color touch ups. I,m 68 and still work and meet with customers, and was self conscious that my grey was showing. I have slight thinning on top of my scalp. I use this product routinely where my white scalp shows. I dab in parts, scalp and directly on my grey roots and use my finger to blend in. Dab a good amount on to cover and use your finger to blend it in further. It literally makes my thinning areas disappear. Again, by dabbing a good amount on my areas where my scalp shows or on parts where my grey roots show ... then using your finger to rub and blend in to scalp. Works perfectly! I see women anchors on TV and think ... you need to get some Wow! Great solution between root touch ups and excellent product for thinning areas!
Date published: 2018-04-16
Rated 5 out of 5 by from Great product! I have used many other root cover-up products, and this one is the best! I have darker brown hair with VERY stubborn gray roots. This product camouflages it the best without the chalky feeling that the sprays and crayons can leave behind. I use the medium brown and I am able to blend it so the line of demarcation is minimized. It’s not 100%, but enough to make it not so noticeable. My hairdresser was quite impressed with the results and has commented many times in how natural it looks. It lasts quite a long time as I only use it in between my colors. I don’t wash my hair daily, so I do have to reapply daily. All in all, great product and love the QVC price!
Date published: 2018-03-06
Rated 1 out of 5 by from Disappointed Ordered Red and it is literally brown! If I was really excited to try this and the color does not appear as shown!
Date published: 2018-01-30
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