Color WOW Root Cover Touch Up Powder with Shampoo & Conditioner

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Byrdie Editor Pick

This is one of the carefully curated essentials that the beauty-obsessed editors at Byrdie–one of the largest beauty sites on the Internet–swear by.

Reviews & Community QA

Color WOW Root Cover Touch Up Powder with Shampoo & Conditioner is rated 4.6 out of 5 by 5.
Rated 5 out of 5 by from The Best! I've been using this for years and love it. I bought several at the QVC outlet years ago (tells you how long it lasts). It is amazing and almost invisible. One reason I prefer this is I don't like to cover my part! With the sprays and the new "powder puff" your part disappears and I want it to show like it naturally would. I don't ever want to be without this and it extends time between colorings.
Date published: 2021-05-25
Rated 3 out of 5 by from Country of Origin should be disclosed on-line! As an FYI, shampoo and conditioner made in Canada and root touch up powder made in China. I have used other WOW products made in USA or UK. Simply listing items as imported does not suffice. I want to know the origin - especially for personal care products or items used for cooking, serving food or consumption. Thank you
Date published: 2021-04-14
Rated 5 out of 5 by from Great Product Let's talk about the shampoo and conditioner! Really brings out your color. I love them and would love to see QVC sell them. Also like the powder.
Date published: 2021-04-10
Rated 5 out of 5 by from The best bridge between colorings! I love this sooo much! When I first started using powder this was my first purchase. I have tried 3 other brands and they were ok. I’m back to this and couldn’t be happier!!!
Date published: 2021-02-15
Rated 5 out of 5 by from The Best! I’ve tried many different powder hair colors and Color Wow is the best that I’ve found. It is very pigmented and it stays on for days. I have medium blonde hair with highlights and I use the light brown. It covers the grays really well and it gives a smudged rooted look.
Date published: 2021-02-02
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