What is it: Gentle, cleansing, and lightweight, this volumizing shampoo will leave your hair fuller and thicker with less buildup.
Who is it for: This formula works beautifully on all hair types, but was especially designed to provide those with straight, fine hair additional volume and fullness.
Why is it different: The formula contains vitamins A, E, and C; aloe; white tea; copper; zinc; and manganese, as well as ProElement, which fosters deep penetration of nutrients and helps these volumizers and minerals penetrate the hair. The result is full hair with shine.
How do I use it: Apply to wet hair. Massage a generous amount into the hair and scalp, lather, and rinse. If you did not get a good lather, your hair will need a second application. You will receive lather once all the dirt and excessive oils are removed from the hair.