What is it: A silky, powder eye shadow that glides on smoothly and blends easily. It's available in a range of shades for lids, lining eyes, and defining brows.
Who is it for: The woman who wants a soft, matte shadow that can create subtle and dramatic looks.
Why is it different: The densely pigmented formula keeps its color and can be layered for greater shade intensity. Ophthalmologist tested.
How do I use it: Sweep a light eye color from lash line to brow bone using an eye shadow brush.
Dust a medium eye shadow color on the lower lid and up to the crease with an eye shadow brush.
Line the upper lash line with a dark eye shadow color with an eyeliner brush. For a longer-lasting look, dampen the brush before dipping it into the shadow. After lining the upper lash line, look straight ahead to see if there are any gaps that need to be filled in. If you also line the lower lash line, make sure top and bottom liner meet at the outer corner of the eye.
From Bobbi Brown.