Alterna Caviar Moisture Shampoo, 8.5oz

Alterna Caviar Moisture Shampoo, 8.5oz
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What is it: A luxurious sulfate- and paraben-free cleanser that provides hydration to moisture-starved hair while protecting hair from color fade, daily stresses, and future damage. It's the first step in a comprehensive antiaging regimen for your hair.

Who is it for: Ideal for those with severely dry, damaged, or color-treated hair.

Why is it different: This sulfate-free shampoo replenishes moisture, improving the overall appearance of dull, dry, and brittle hair, restoring it to its youthful state. It also protects against future damage and color fade.

Every strand of hair has a natural protective lipid layer. Exposure to heat styling, coloring, UV rays, harsh water, or the natural graying process can damage that protective layer, leaving hair dull, dry, and brittle. Caviar has omega 3 fatty acids that replenish that outer lipid layer for shiny, soft, manageable hair.

In a clinical study, 100% of women saw visible improvements in shine, texture, softness, and manageability with just one use of Caviar Shampoo and Conditioner (conditioner sold separately).

How do I use it: Massage throughout wet hair and scalp. Rinse thoroughly. Follow with Caviar Moisture Conditioner (sold separately) for optimal results.

From Alterna.

  • Net weight 8.5 oz

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Reviews & Community QA

Alterna Caviar Moisture Shampoo, 8.5oz is rated 4.5 out of 5 by 33.
Rated 4 out of 5 by from CONCENTRATED & LUXURIOUS I've had a weird onset of hair breakage & tangles for months; I don't know the cause but in switching up products I've found this shampoo to help smooth and moisturize my locks. It's more concentrated than I expected, it lathers easily with more water (filtered if possible) and I think it's a keeper as long as I stick to my total 'repair' regime. (Josie Maran's Argan Hair Serum is VERY helpful for daily moisture & protection). Things are looking up!
Date published: 2018-06-08
Rated 5 out of 5 by from Great Item Yes, I paid a lot for shampoo but let me tell you this shampoo is wonderful. Love the way my hair feels and once styled stays that way. You won't be disappointed.
Date published: 2018-03-18
Rated 5 out of 5 by from INDEED MOISTURIZING! This shampoo is sulfate free and leaves my color ALONE! It also is moisturizing while at the same time not a shampoo which will weigh your hair down. My hair not only is having to put up with creeping old age but high-lighting every eight weeks! Oh, and I use a burning hot blow dryer and curling iron at least two times a week. My hair needed relief and help! This shampoo delivers. I use it along before the Alterna Caviar Moisture Conditioner and he results have definitely left my hair in better shape and way less frizzy! You put that rough cuticle in each hair DOWN and moisture from the atmosphere cannot get in to frizz the hair. This is a shampoo that delivers beyond its description! And I've bought fifty dollars a bottle shampoo (yes the 8 oz size!) trying to heal my evil ways with my hair! But the results of this shampoo are FAR superior!
Date published: 2017-06-29
Rated 5 out of 5 by from Very Moisturizing I have long, thick hair and I cover the gray every 5 weeks and highlight it about 3x per year. The humidity in the desert where I live averages 7%. Things dry rot on a regular basis. I had been using L'Occitane hair products but after being threatened by my stylist because she could not comb out my hair after washing in less than 30 minutes and because my hair was so dry, I started to try other brands. This is, by far, the best we found. Used with the conditioner, the comb goes easily through my hair after washing, it no longer looks or feels dry and looks great. Really worth a try if your hair needs moisture.
Date published: 2017-01-07
Rated 5 out of 5 by from Excellent shampoo Thanks QVC for full refund on WEN. Ruined my hair. Have used Caviar in the past along with Redkin. Not changing. Staying loyal to the brand. Will bring my hair back to its beautiful state
Date published: 2016-10-24
Rated 5 out of 5 by from Works Just ordered another bottle of this wonderful shampoo. I've been using it for about a year now. My hair is color treated so has a tendency to get brittle feeling and looking. That's when I bring out the big guns...Alterna Caviar....and the next day my hair is back to smooth and shiny. When I really need a punch extra I sleep with the night treatment on. This is a shampoo I use maybe twice a week so it lasts a very long time. Can't say enough about how good it is...I'll pay the price any day.
Date published: 2016-05-16
Rated 5 out of 5 by from Great product but... I have thin, fine, color-treated hair so it's hard to find a product that leaves my hair full and manageable. When I first began using this product I was beyond impressed. My hair felt light, fluffy and very manageable. I also use the conditioner which is awesome as well. However, after a few months my hair began to appear limp and looked greasy even though I just washed it. (Keep in mind that I have dry hair.) I'm thinking that I may have to alternate these products with my regular shampoo/conditioner as I believe it is over conditioning my hair. Since it is a pricey pair it might be more affordable anyway.
Date published: 2015-12-06
Rated 2 out of 5 by from Love the results I love the results of the Shampoo & Conditioner. I got the set on a special pricing event. I can not afford to buy anymore. $32 for each bottle and it is not as large as others available in the market place. Please review this product and the cost. I gave 2 stars because of the price. Otherwise for the product I would have given it 4 stars.
Date published: 2015-07-06
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