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tokidoki, which means "sometimes" in Japanese, represents a hope we all share for moments that might change our destiny. Creator Simone Legno expressed this mantra through his artwork and soon had a "tokidoki" moment himself: In 2003, his work was discovered by Pooneh Mohajer, co-founder of Hard Candy Cosmetics, and her husband, Ivan Arnold.
Pooneh and Ivan fell in love with tokidoki and immediately flew Simone to LA, where they made him an offer to move from Rome to build the brand. They believed that everyone should experience the cute and playful world of tokidoki. By 2004, tokidoki had become a cult-favorite line and soon expanded to include everything you can imagine � toys, clothing, accessories, skateboards, sportswear, and more.
Now, the brand is shaking up the beauty world with tokidoki, presented exclusively at Sephora and QVC. For the first time ever, you can express your own inner artist with innovative ingredients and vibrant, high-pigment shades that offer endless possibilities for creating your own style. These one-of-a-kind collectibles also feature custom-designed packaging that celebrates the vivid artwork, mischievous characters, and imaginative storytelling found only in the universe of tokidoki.
tokidoki is a world where criminally cute and irresistibly edgy collide.
Information supplied by tokidoki.