IT Cosmetics Bye Bye Lid Lines Anti-Aging Eyeshadow Primer

What is it: An antiaging powerhouse! Bye Bye Lid Lines is a treatment eyelid primer that you wear as a base under eye shadow and foundation or just on bare lids. It locks eye shadow in place, preventing creasing. Plus it delivers antiaging technology to reduce the appearance of lines, wrinkles, and discoloration. Packed with skin-loving ingredients such as hydrolyzed collagen; acai; green tea; and vitamins A, C, and E, it's free of ingredients that make eyes appear older.

Who is it for: Anyone who wants antiaging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. It's also for anyone with troubled or oily lids who wants eye shadow to stay in place without migrating or creasing. Universal in color, it's perfect for all skin tones and types.

Why is it different: This primer is infused with antiaging, hydrating ingredients, including hydrolyzed collagen, acai, green tea, grapeseed, and vitamins A, C, and E. The treatment eyelid primer offers antiaging benefits and locks eye shadow in place. The creamy, crease-proof formula glides on easily and lasts.

How do I use it: First, apply a tiny amount to bare eyelids, from lash line to brow bone, using either the wand or your finger. The product will dry within seconds. Next, apply your favorite eye shadow or foundation for a beautiful, naturally pretty look that never creases and lasts!

From It Cosmetics(R).

  • Net weight 0.19 oz
  • Made in China

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 3.2 out of 5 by 31 reviewers.
Rated 3 out of 5 by Not bad, could be better This item is okay. You have to use a tiny, tiny bit. Too much makes your eye slippery and then is doesn't dry. It does make your eyeshadow last longer then if you didn't have anything on. I still think Trish McEvoy's eye base is the best but this is less expensive and you get more for the money. It's a good runner up. Worth trying but only use a little. 12-09-15
Rated 4 out of 5 by It works Definitely makes the IT eye shadows last all day. Highly recommend it. 10-19-15
Rated 1 out of 5 by Disappointed I really need a good eyelid primer to keep my shadows from settling in my 59 year old eyelids. Had such high hopes for this but it did not work for me. In fact it is quite sparkly and shiny and when I applied It shadows on top of it I was shocked how glittery it was. Sending back and will hunt for another on. 02-22-15
Rated 1 out of 5 by Disappointed I have just started using IT products. I've been pretty happy with everything in the line until I bought this product. I had to change my routine because this eyelid primer needs time to set before applying shadow. Regardless of how long I wait (10 seconds to 10 minutes) or how much I apply, my shadow does not stay in place! One glance in the mirror within a few hours shows my shadow has all gathered in the creases of my lids and looks terrible!! I'll never know if I agree with the other reviewers about the amount of product in the tube, because this is going into the trash now!! 11-27-14
Rated 3 out of 5 by not enough product this primer is the best one i have tried so far; however, i agree with the rest of the reviewers that there is not enough product in the tube. after less than 2 months, this product was down to almost nothing and i do not use it every day. also would like to know how much is left somehow. 11-10-14
Rated 5 out of 5 by Best primer evert I love this primer. Usually I don't like primers but this one makes my eyes appear less wrinkled and the eye shadow goes on easily. But please put it in a container I can see how much is left 07-25-14
Rated 3 out of 5 by Thought it was just me Please provide more product or put it in a pot where we can see what we are receiving. 05-20-14
Rated 2 out of 5 by Not enough product I like It products. I liked this but not enough product inside. I did not use everyday, and when I did I used very little on my eyelids. I was surprised when the tube was empty so quickly. I use another well known product on my lids that the Q no longer sells and that tube lasts approximately three months, using it the same as I used this I still have plenty of product in the other brand. I would have ordered again, but this is not a good value unless IT adds more product. The tubes of both products are the same size. 05-01-14
Rated 2 out of 5 by Very Little In Container Very little product in the container. Very Dissappointed. 04-29-14
Rated 1 out of 5 by Not what i expected I have started using alot of IT products lately and am pleased with most. Need a new eye primer and thought i would give this a try. I have only used it for 2 days and my eyelids are greasy and by noon, have a crease across them. Guess i am sending back and going back to my Bare Minerals eyelid primer. 04-17-14
Rated 2 out of 5 by Where'sthe beef ??? I finally found an eye primer than does not setle into the lines, nor burn my lids. (Mally makes a fabulous eye primer, but my skin is too thin so I cannot tolerate it....ITS DUE TO AWFUL POTENT MEDS THATR THIN MY SKIN AT 39...NOW I am 41) . ALTHOUGH I HIT THE JACKPOT when I dioscovered this IT Cosmetics Bye Bye Lid Lines Anti-Aging Eyeshadow Primer !! THIS IS THE PERFCT LID PRIMER!!! I CAN TOLERATE IT! IT DOES NOT AGE MY CREPEY LIDS, & DOES NOT SETTLE IN LINES!! Unfortuntately I ran out of this so fast I thought it dried up, thinking mine is defective. But I saw it is not just me, as it happened to other reviewers. Instead its barley filled. I can't afford to use this with such a small amount inside. I will save for special occasions if I buy it again. Jamie, I love you, and what you stand for. Can you please make this larger, without doubling the cost?? WHen It comes to my skin, th esjky is the limit usually, but this product is so sparse for the price tag. Thanks! 02-06-14
Rated 5 out of 5 by The Perfect Primer! I'm 71, and have tried numerous other brands of eyeshadow bases that don't do what they promise. This is a product that I'll stick with. It makes my lids smooth enough for even application without causing streaking eyeshadow, and it helps eye makeup last for hours. I'm really happy with this fine product from IT. 01-11-14
  • 2016-03-07 T06:45:18.116-06:00
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