It Cosmetics IT-O2 Oxygen Foundation with Hydra-Sponge Auto-Delivery
Too much Trouble!
I am always trying trying something different (much to my husbands dismay). Cannot say that I would buy it again as it too much of a bother with the sponge and all. I don't want to wash it every day or so, but can't help think about germ build-up. And it goes into my wrinkles. Have to keep checking that.
Used this for the first time yesterday. Love the coverage and makes your skin look and feel so smooth. After wearing all day, into late evening, my skin still felt so smooth. Excellent product...as It products are becoming one of my favorite things on QVC.
Natural lasting coverage
Contrary to some other reviews I find this foundation gives enough coverage without settling in wrinkles and lines, It lasts all day and I don't feel 'made up'
I am on auto-delivery so I'm never without
Based on Lisa's rave description of this item I purchased it with great expectations of a product that glides onto the skin and makes your skin look flawless. Sadly, her selling job made more of the product than it should have, and I won't be purchasing it again. In fact, I will be returning this item. I actually prefer the CC Cream to this product. IT needs to take this one back to the lab.
It Seems To Me
I have been using this foundation for over 6 months and I am not unhappy with the coverage but it seems to me that the color of the foundations discolors the face brush on my Clairsonic. and my washcloth. when I clean my face at night.
The only evidence I have is that with any other foundations I never noticed any discoloration of the Clairsonic brush or washcloths.
OK, I don't get it
I rotate between powder & liquid foundations, depending on the weather and my mood. So thought I'd give this a try. Not sure what the hype is all about. The coverage & consistency are OK but nothing I can't get with Bobbi Brown's Luminous Foundation or my Bare Minerals foundation. And the sponge is a joke - more a gimic than anything else as far as I'm concerned. I've been using it for the last five days and am finally saying "enough!" Back it goes. I'll stick with BB, BE and LG.
The coverage is minimal and gives you an oily appearance. I have to use the Anti-aging Celebration Foundation over this foundation to improve coverage. I will keep using as it also provides anti-aging benefits.
I've been waiting for this type of foundation all my life and I'm 65. It doesn't feel heavy on may face and it stays on all day. I do have light pigmentation noticeable without foundation and a few light age spots. It gives me the cover I need. I've been wearing mineral powders for years, but now I feel I need a change. My face feels smooth, fresh, and not greasy at all. To top it off, my husband says it makes my skin look younger, so this is certainly a keeper.
"PLEASE CONTINUE MAKING THIS FOUNDATION.
Love this product!
I LOVE the texture and coverage this product provides. It feels like "air" yet provides just enough coverage. This is especially good if you live in a hot, humid area as I do! I use it with a good, light primer (LG Spackle or SB Photo Finish) then apply a small amount using my fingertips. I am a make-up junkie & love BB too! I watch her tips so this is how I apply: I put a small dot on my nose (area around which I need the most coverage). I apply another small dot on forehead and chin, and then I blend onto cheeks and eyes. Voila!
Garbage in a bottle.
Don't waste your time. This doesn't cover or do anything at all. I can't even figure out why it exists. It Cosmetics is a very poor brand of Chinese Cosmetics. I have been more than disappointed with each purchase. At this point, I'm done with IT.
I was disappointed with this foundation as there is no coverage no matter how many layers you put on. I like other IT products but this was a waste of money and way off base!!
My Daughter Loves It
I bought this for my daughter and she loves it. She is really happy that I signed up for auto delivery. She says she wouldn't use any other foundation now.