Rated 3.7 out of 5 by 899
Rated 5 out of 5 by LolaBella Awesome!
This is the best! The tiny brush covers every eyelash ... from bottom to top! It performs exactly as described. I have only one suggestion and that would be to make the quantity a little larger. I would recommend this mascara to everyone. In fact, all of the IT products are awesome and perform outstandingly!
Do yourself a favor and try one of Jamie's products ... you will be hooked!
Rated 5 out of 5 by TBird64682 Very impressed with this mascara!
I am the pickiest person I know when it comes to mascara. I like very few brands and usually even the ones I like are disappointing after a couple of weeks. This one is different! When I first opened it up I thought that it was surely going to be a disappointment. This finds the smallest lashes and gives good coverage. It is not heavy or clumpy. I will say that I cannot seem to get the "liner" effect, but I'll keep practicing.
Rated 5 out of 5 by Kathy from Yorktown BEST MASCARA EVER
Truly, truly there isn't one thing negative I can say about this mascara (primer). It is amazing how easily it goes on and how beautifully separated and long my lashes are with this product.
Rated 2 out of 5 by VTLori Kind of an odd concept
Seemed like this skinny brush idea was a good idea on TV, but just didn't seem to work on me. I returned the mascara.
Rated 4 out of 5 by TNS12 Some faults but overall very happy
I received this as a gift but had seen it demonstrated various times on QVC. Although I struggle to get the eyeliner effect, the mascara aspect is great. The thin brush allows you to get to the root of your lashes, and I became increasingly aware of this when I tried to go back to a larger brush. This made my lashes look much longer and bolder than they actually are. The wand bent because of my error, and it never fully went back to straight (the bend didn't impact the application). As others have said, the quantity is small, but there was more than enough to use well beyond the three-month shelf life of mascara. I did not have any issues with clumping or removing as others have mentioned; it wiped right off with my makeup remover. It is pricier than traditional drugstore brands, but I'm pleased with the result and am now ordering it myself.
Rated 2 out of 5 by Nan in NE Maybe it's me...
...I did not think that this gave the "eyeliner without wearing eyeliner" look I was hoping for. For me, there was nothing that set this apart from any other mascara, so I would not purchase again.
Rated 5 out of 5 by LoriBeth902 Excellent product!
This is an amazing product! The mascara wand finds the tiniest lashes and it never leaves flecks or smudges around your eyes. I highly recommend it, especially if aging has thinned out your lashes.
Rated 2 out of 5 by Photogl58 Would be perfect IF...
I have small eyes with thin, short lashes so brands with big brushes are difficult to use. I love the small brush on this product, it was extremely easy to use on my eyes, and I loved that I could roll it above my lashline for a liner effect (thanks to the small brush). The mascara went on very nice, my lashes looked great, no clumps, looked very natural. HOWEVER, the mascara is incredibly difficult to remove, and I don't think I should have to spend more money buying any specialty makeup remover products. Also, the product doesn't last long. The tube seems to be smaller to go with the smaller brush. Smaller tube equals less product.
Make this a full size tube with mascara that doesn't need to be chisled off, and I'd probably buy it again.
Rated 2 out of 5 by grace1958 what a waste of money
don't buy this. I still had to use other mascara to even look like I had any on.
Rated 2 out of 5 by gwenj Makes My Lashes Stiff and Brittle
I ordered the regular formula, not the waterproof and it is unbelievably hard to remove, even with eye makeup remover. While this product's skinny brush does find every lash, the formula cannot be good for one's lashes. After applying one or two coats, my eyelashes feel like cement -- so brittle and stiff, that it's hardly worth putting on. I can get similar results just by using other mascara. Sorry, but I didn't get the eyeliner effect of this product. I do have other IT Cosmetic products that I use and love though.
Rated 3 out of 5 by Turquoise3 Not Worth the Price
I bought this thinking that the people who said it flaked and came off easily just had bad luck with it or rubbed their eyes....wrong. It does flake. I like the CoverGirl Lash Blast mascara because the brushes do the same job without the flaking. If I'm paying a lot for a high-end brand, I don't want it to perform less than drugstore brands. I returned it after giving it three tries. Really hope they improve the formula. The tiny brush is such a great idea, but they need to make the mascara better and the wand more sturdy before I try it again.
Rated 1 out of 5 by adorable doris Terrible
This product is completely useless I didnt even want to give it one star