It Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream
This is a repurchase, been using product and like it a lot. Good coverage over skin imperfections. The original brush was not working out, loosing lots of bristles, so just use my fingers.
I am a foundation junkie. My bathroom cabinet is filled with drugstore and high-end foundation. I usually buy one, wear it for a week, and then it's on to the next. I have been using this CC cream for over a month, and I have no desire to even look at another foundation. In fact, both of my daugthers are using it now too! You need very little to cover you whole face, and the coverage is so natural! Most foundations tend to dry out my skin, and make me look flaky. This stuff is miracle in a tube! Thank you Jamie!!
Not good for oily skin.
This product is a good choice if you have dry or mature skin. It does not apply evenly. The coverage is not the best . had to blend the cream to fix the patches. It left incredible shine on my face. I had to apply powder in order to cover the facial oil.
Good Product-Terrible Pump
I received a sample of this in the recent TSV (which I returned for being too dark). I fell in love with this product and promptly ordered it in medium- the color sampled. Like other reviewers I agree it has golden undertones. Fortunately that works on me, but I can see how it is a very warm medium and neither neutral nor cool. I absolutely love the product. Amazing, full coverage, all day wear with 50 SPF? Yeah baby! It is build-able and teamed with BBUE and finished with my fave qvc pore less face defender, I can handle anything! That is the magic combo. I coach tennis and have a very busy family and with these products I am armed for a gorgeous summer. It does not feel greasy or heavy, and you can FEEL your skin tighten up after 5 minutes. You MUST wait and let this set before applying other makeup.
The pump stinks. Fix that and it's a million stars.
I tried this in the light and fair. Both looked yellowish on. I have pink undertones and this isn't designed for that. Also it did not moisturize my skin and made me look older. Don't buy this unless you want to look old.
This definitely gives full coverage & it makes me feel better to know that it's actually good for my skin at the same time. I've been trying more of the IT line & have been so happy with everything so far. I've changed all my old make-up out for IT. Just ordered some eyeshadow & can't wait to try it. The Bye Bye under eye concealer is the BEST & the only thing that has ever worked for me. Love all the products & hope IT keeps bringing more!
I'm in love!
This is a stellar foundation! I've used powder/mineral foundation for years. Primarily a Bare escentuals. No more! I have both this foundation CC cream and the anti aging celebration foundation and love both. Bare minerals original has too much illumination, and the matte both began making my look older as I age. I'm 46 soon to be 47. Both of the it products provide better coverage and look good in natural light, unlike BE. This CC CREAM makes my skin look natural and dewy not glowing with highlighter. It's great even in hot temperatures and holds up all day. My face feels moisturized as well. I just adore this product! I'm an IT GIRL FROM NOW ON! Thank u, Jamie for bringing us fantastic makeup!
I love the coverage and that it has 50SPF! Perfect for summer and actually all year!!
Wonderful product; Pump needs work
I love the coverage of this product and the SPF50. It glides right on smoothly when I apply it with my MK Moisturizer. It stays put well. My issue is how fast the pump cues you that you're out of product. I just couldn't understand that because the tube felt heavy and product was palpable in the tube. It's expensive enough to cause me to take extraordinary measures! I stored the bottle upside down, on its cap, and I snipped a small opening in the corner of the end of the tube, so the bottom becomes the top. I close that new opening with a clip. It can be messy so store it leaning inside an empty glass or something. If you're careful, you can learn to squeeze out what you need for your use and then seal it back up. It's a nuisance, but it is a way to get all that precious product! Maybe the company can simplify the tube somehow.... The pump is helpful only for a small while.... We need a better pump in the tube. Thanks. Hope this helps someone. Wonderful SPF and makeup and my face doesn't get the slightest red from sun exposure with this. I love it, just not the pump.....if given as a gift, the recipient maybe could be alerted that she might need to get creative to get all the product out, if she's willing to do that.....
I got this in a TSV and love it. Please bring the CC cream in a supersize on auto delivery.
I have very sensative skin and I thought the SPF50 might be a problem. I tried it at home in case something went wrong, or I broke out. Nothing but wonderful things happened. It goes on beautifully, covers as promised, and like all "It" products, it's a keeper. It is also waaaaaay better than applying primer, brighteners, etc. etc. It definitely is an all-in-one process. I can't thank you enough for that. And not that you asked, but I'm 72 years young and getting younger with your cosmetics. Can it get more fabulous then that? I don't think so.
Low Coverage Oily Mess
I had my heart set on what is advertised: a full-coverage CC cream. After a double application, every one of my LIGHT freckles and SLIGHT broken capillaries showed through. Moreover, the product turned by face into an oil slick -- I looked as if I'd smeared yellow petroleum jelly on my face (the shade called "light" is high on the yellow).
I must also note that the tube was so flat at the end that it appeared to be only half filled.
A big disappointment. I'm happy to read that some users love this item and I don't understand how my experience could be so different.