It Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream
On the fence
I love the fact that this is so good for your skin and with an SPF if 50 makes it even better. I am not sure that it lasts all day. I am using the bye bye pores powder as a finishing powder but it is still not lasting like I hoped. I also use a primer underneath. Does anyone have any suggestions?
Does what it says!
I hesitated for awhile before I made this purchase. I can honestly say I'm very glad I finally did it. I love the SPF 50 and the coverage is there too. I don't feel like it's heavy on my face either. Overall, I'd choose it again if I needed another hardworking, foolproof makeup.
LOVE LOVE LOVE
I don't write a lot of reviews, and I haven't had the best of luck with some other It Cosmetics purchases, but this stuff is the BEST. My skin has never looked better! No more clogged pores from cheap makeup, this stuff covers and is actually good for your skin. It's replaced my face cream AND cover up...it's all I use now in the morning when getting ready for work. And a little bit goes a long way. I'm glad I gave them one more chance...I love this product!!!
This CC cream has been one of my best buys ever. Worth every penny, so far I've ordered it 3 times, more to follow. It makes my skin look completely even toned and gives a nice finish.
Love this foundation!
I love this, coverage is great, smooth, and lasts all day. I noticed that someone commented on not getting enough out of the tube, I cut the tube when it's low and put it in a empty moisturizer jar. There's enough in there for at least a week. I use a qtip to get it all out.
I got this in a kit that a bought that had lipstick and foundation and powder. It was an Amazing deal. The product is great, but there is no way I could use all of it on my face. It looks caked on, so I tried just one product and it still looks caked on, but not as bad. I love full coverage for a flawless look, but that's a bit much. I got a trial size from a store to try it and it looked great on my face, but when I got the full sized product, I don't know what happened. I still use it. It's a good product.
CC is It!
I've been using pressed and loose powder foundations for years.
I love how smooth and hydrating this formula is. I also love the fact that it truly covers all blemishes and you don't have to worry about it looking like you caked on your makeup. I know the It brushes are awesome to use but I love applying this foundation with my fingers. I feel like i can apply a better coverage and I'm able to smooth it on all over my face without wasting to much product.
This is my holy grail of foundation and I have tried about 50 luxury foundations. I used to wear bare minerals, but as I got older, unfortunately it made me look way older than I am. I don't care what a company says, powder foundations are simply not for dry skin - even the "hydrating" ones. This product is amazing. It's your primer, moisturizer #although I still wear moisturizer underneath#, full coverage, skin care benefits, AND spf 50. Sounds too good to be true but it is that good. I'm lucky enough to have acne prone skin as well as dry, and liquid foundations even oil free break me out. This doesn't at all. It's dewy without being shiny, and covers just about everything. I have one stubborn dark spot but nothing that a tiny dot of bye bye undereye by IT won't fix. I do need to set this with a bit of bye bye pores or mineral veil but it lasts all day - even after 12 hours of wear it still looks pretty good. I'll usually need to retouch with a bit of setting powder but that's it. I'm in deep trouble if they ever stop making this. I haven't tried an IT product I haven't liked. Thanks Jamie!!!
Too Little For Too Much
I like the coverage this delivers but the tube seems almost empty. I have to squeeze and squeeze to get any out. The product is great but too expensive for how little you get.
Turning 50, I wanted something with more moisture. This covers beautifully and lasts a long time! I used this every day for 4 months before having to replace.
Best CC cream for over 40s!
I've tried a few, and this stuff is the best. Full coverage and lasts for hours. I thought the claims about helping your skin were hooey, until I noticed my skin really does look better. Small difference but I can tell. I've fallen in love with this line of cosmetics! They work really well for my dry skin. I do have to wear moisturizer first - but the IT products are quality and keep my skin looking even through the day. So glad I found them!