It Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream
I am in love with this product !!! Great coverage and so little used no weird smell and I chose tan the perfect color for me. I have had so many compliments on this product already ! THANK YOU will be reordering this again for sure. LOVE MY IT !
Love Love Love this stuff!
I just put this on and some blush and mascara and go! You don't even need powder over it all . This is what I will use forever now.
Great for very pale skin
I am exceptionally fair,and struggle to coverage that is not too dark or heavy. I do have dry flaky skin. This product worked very well for me.
Getting close to perfect!
First of.... I have Malasma and I've been wearing this for about a week now, and i have to say that i'm loving it..really! I bought this for the SPF which is very important if you suffer from hyper-pigmentation. I love the fact can this really covers my dark patches and it looks like skin... not so cakey,But start lightly as this is extremely buildable and thick. Also by the end of the day my skin still looks really good and still covered, where as by 4pm my patches normally start to show through with other CC's and BB's creams and I really don't need to put another foundation over this if i don't want to. The only reason i gave it a four star is that there are not enough color options, I'm Latin and I'm between a Medium and Tan so you have to work with that. But yeah, i really recommend this CC Cream. It's getting close to what women want.
I was excited at the prospect of this purchase, it looked amazing in the presentation.
I was not dazzled when I used it. I thought it would be wonderful, but I was underwhelmed.
I've had other IT cosmetics and they have been great, really impressed. Not sure about this one, especially at this price.
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Love the anti aging but it does not cove sun or age spots. I am returning, but hope you can improve. I back to Bare Minerals.
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Hello. I just recently purchased this. I don't wear makeup everyday mostly because im lazy and don't want to have to do a million things to get out the door in the morning. I LOVE LOVE LOVE this!! so so so easy to use... very light weight. skin still feels breathable. I had to tell all my girlfriends about this... IT COSMETICS has won me over yet again!
This foundation is wonderful. I use the fair shade but recently bought the next one up (light) since I got a little color in the summer but I never tan. It has a very nice coverage without being heavy and has a velvety feel on the skin. It works very well with my 'normal to dry' skin type and leaves me with a healthy glow without being oily looking with too much shine, just a youthful dewy finish. I have had very good luck with It Cosmetics products. I also love the powder foundation too and love their cream highlighter in the compact and use it on my cheekbones, cupid's bow and neck and chest and shoulders for a beautiful luster.
On the Fence
Honestly, I'm on the fence with this product. I've tried hundreds of brands of cosmetics, tons of foundations, CC creams, BB creams, powders, liquids, etc. My skin is normal to dry, with a bit of rosacea and melasma. Right off the bat, I noticed that this is a very THICK formula, assuming due to the high SPF and concentration of titanium dioxide and or zinc oxide. So, it doesn't go on very smoothly and the finish is a bit dry- which doesn't really help if your skin TEXTURE is not perfect. Relative to that, I'm not sure this is HELPING my skin texture in any way, in fact, it's looking worse. I have a sensitivity to silicones and I'm assuming it might be due to that. I'll give it a few more days and then ultimately decide if it's a keeper or not.
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I have bad skin and oily skin, always have. I also don't like to fuss over myself with make-up, hair, etc. I thought I'd try this to see how it works for me. I like it. It doesn't make my oily skin more oily. It is quick to use. It doesn't look heavy or overly "made-up". The only down side is that it does rub off easily. But I can deal with that.
Found It !!!!!
At last, coverage that i LOVE. Have tried many, this is the one. I personally dont have anything that is dramatic that needs attention so to just have perfect, smooth, flawless cover i put a small amount of moisturizer as a mixer and, voila' beautiful me. Thanks Jami. Just bought your new brow stain and your brushes are the best.
Really good coverage with a natural finish. I have the world's most sensitive skin, I'm talking hives. If my skin doesn't like it, it will instantly let me know. This product is very easy on the skin and did not cause any breakouts on my adult acne prone skin. Would highly recommend.