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It Cosmetics IT-O2 Oxygen Liquid Foundation with Hydra-Sponge
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It Cosmetics IT-O2 Oxygen Liquid Foundation with Hydra-Sponge

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  • Fair
  • Light
  • Medium
  • Tan
  • Rich

"This foundation is truly like a facial in a bottle! It gives buildable coverage, from sheer to full, and leaves skin with that dewy, your-skin-but-better glow. It's also infused with special It Cosmetics Drops of Light reflective pigments to optically blur away the appearance of imperfections. It's amazing!"

—Jamie Kern Lima, It Cosmetics Creator

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What is it: This foundation is truly like a facial in a a foundation! IT-02 Oxygen Antiaging Liquid Foundation gives sheer-to-buildable, full coverage and leaves your skin with that dewy, your-skin-but-better glow. It's also infused with antiaging peptides, hyaluronic acid, hydrolyzed collagen, and special IT Cosmetics Drops of Light reflecting pigments to help optically blur away the appearance of imperfections. This is an antiaging foundation that gives you the power to achieve hydrated, luminous, and healthy-looking skin while receiving powerful antiaging benefits. The light-diffusing properties even skin tone for flawless, airbrushed-looking skin without settling into lines and wrinkles. And the Hydra-Sponge is the perfect tool for stippling and an airbrushed-looking application.

Who is it for: Anyone who wants the power to achieve their most beautiful skin ever! Anyone who wants the antiaging benefits of peptides, hydrolyzed collagen, and niacin. And anyone who wants to help instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: IT-O2 Liquid Oxygen Foundation is a breakthrough in liquid foundation technology.

How do I use it: Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Liquid Oxygen Foundation to the back of your hand. For flawless, luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics Hydra-Sponge, an IT Cosmetics foundation brush (sold separately), or your fingers.

From IT Cosmetics.


  • 1-fl oz IT-O2 Oxygen Foundation in Fair, Light, Medium, Tan, or Rich
  • Hydra-Sponge
  • Made in China

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A231709 — It Cosmetics IT-O2 Oxygen Liquid Foundation with Hydra-Sponge

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a231709_ingredients.html Ingredients: Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl
Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane,
Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9
Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol,
Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium
Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate,
Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen,
Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-
hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia
Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,
Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus
Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica
Grantum Seed Oil.
May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, Iron Oxides (CI 77492, CI
77491, CI 77499).
Information provided by It Cosmetics.

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It Cosmetics IT-O2 Oxygen Liquid Foundation with Hydra-Sponge 3.5 5 417 417
Not a foundation person! I'm not much for foundation but this is nice. Light and airy, great coverage too! 04-15-14
mousey I love, love, love, this foundation. it goes on smooth .I was buying face cream and mixing my foundation with it before I found the product . It is truley amazing goes on smooth .Only thing bad is the product does not come out of the bottle all the time. I have to take it apart for it to work, and it is to small .Do you have a larger size in another type of bottle. 04-11-14
Better than the BEST Airbrush Machine!! I have an airbrush machine and don't use it. Why? For my skin, it doesn't leave the same healthy looking skin that this IT-O2 foundation leaves. When used with a damp sponge, like the one included, you get a kind of 'eggshell' finish, not a 'glow' but a youthful look to the skin - unlike any product I've used and I'm a 47 year old makeup junkie! It covers very well, I'd say it's a complete coverage, but because of the 'eggshell' finish, it doesn't make me look old. My husband doesn't like me to wear foundation, even though i have 'cheeky roseacia" and capillaries around my nose and chin... he says foundation makes me look old, but he doesn't even NOTICE when I wear IT-O2, he just says, "You look nice..." The fact that it's fast to apply and easy to use is a bonus...;-) Get it, use it, love it. 03-26-14
this is my fondation from now on Took a chance on this last year, now will be in my cabinet always. I am 60, have many skin issues. I like much better after figuring out how best to use the sponge, not as good without. I love the coverage and matches to my skin, looks like I am not wearing makeup. And do not have additional skin issues when wearing daily. It is what I will use from this point on but, is best for me when using the sponge as shown on the program. 03-13-14
Best Foundation This is the most perfect foundation I have ever used. It gives my complexion a soft dewey look, does not settle into wrinkles. After I have it on a while it looks even better. As the day goes on, my face feels smoother. I can tell that it is good for my skin. I have the Celebration Foundation and it is excellent also. I bought mediun in both. The color is good. I have been using these for about 6 months. No need to try any other kind! 03-12-14
Love it I have nothing negative to say about this product. I don't use the sponge to apply the foundation I use it to smooth it out this works for me. It last me a very long time so auto delivery isn't for me. A little goes a long way. I wish it were cheaper but it's worth the price. 03-08-14
So pleased! Thank you for this product, It Cosmetics!! My skin is far from flawless, but it appears to be when I use this foundation. I am happy with the natural glow this makeup creates and I am complimented every time I wear it! 03-07-14
Love it! I Love this foundation! I do not understand the negative reviews. It covers my flaws and gives a nice smooth appearance. I have tried this and the celebration foundation and although I do love both, I get compliments every time I wear this foundation. A coworker told me just today that I must be doing something different to my skin because it looks flawless and has a nice soft glow. I told her it had to be IT! I do put a tiny amount of CC cream on and then apply this with an IT brush. I have been searching forever for a foundation that did not settle into my 47 yr old skin and honestly I believe I have found IT! 03-04-14
Not what I thought I'm 40 and usually use Bare Essentials for foundation, but I wanted to try this for the anti-aging aspect. I have uneven skin tone and pigmentation. This product did not provide good coverage no matter how much I used...with or without the sponge. Now I just use it like a tinted moisturizer. 02-19-14
Not for Me This product was too thin for me, I have used the Bye Bye Redness and love it. 02-18-14
Not what I was expecting.... Heavier than I thought it would be...don't like heavy foundation. Color not right either...light is too light...fair is to pink. 02-15-14
Nothing special Purchased better stuff from the drugstore for a lot cheaper and no shipping. After 3 uses it would not pump. I sent it back 02-13-14

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