IT Cosmetics IT-O2 Oxygen Liquid Foundation with Sponge

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  • Fair
  • Light
  • Medium
  • Tan
  • Rich

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"This foundation is truly like a facial in a bottle! It gives buildable coverage, from sheer to full, and leaves skin with that dewy, your-skin-but-better glow. It's also infused with special It Cosmetics Drops of Light reflective pigments to optically blur away the appearance of imperfections. It's amazing!"

—Jamie Kern Lima, It Cosmetics Creator

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What is it: This foundation is truly like a facial in a a foundation! IT-02 Oxygen Antiaging Liquid Foundation gives sheer-to-buildable, full coverage and leaves your skin with that dewy, your-skin-but-better glow. It's also infused with antiaging peptides, hyaluronic acid, hydrolyzed collagen, and special IT Cosmetics Drops of Light reflecting pigments to help optically blur away the appearance of imperfections. This is an antiaging foundation that gives you the power to achieve hydrated, luminous, and healthy-looking skin while receiving powerful antiaging benefits. The light-diffusing properties even skin tone for flawless, airbrushed-looking skin without settling into lines and wrinkles. And the beauty sponge is the perfect tool for stippling and an airbrushed-looking application.

Who is it for: Anyone who wants the power to achieve their most beautiful skin ever! Anyone who wants the antiaging benefits of peptides, hydrolyzed collagen, and niacin. And anyone who wants to help instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: IT-O2 Liquid Oxygen Foundation is a breakthrough in liquid foundation technology.

How do I use it: Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Liquid Oxygen Foundation to the back of your hand. For flawless, luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics beauty sponge, an IT Cosmetics foundation brush (sold separately), or your fingers.

From IT Cosmetics.


  • 1-fl oz IT-O2 Oxygen Foundation in Fair, Light, Medium, Tan, or Rich
  • beauty sponge
  • Made in China

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A231709 — IT Cosmetics IT-O2 Oxygen Liquid Foundation with Sponge

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a231709_ingredients.html Ingredients: Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl
Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane,
Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9
Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol,
Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium
Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate,
Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen,
Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-
hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia
Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,
Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus
Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica
Grantum Seed Oil.
May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, Iron Oxides (CI 77492, CI
77491, CI 77499).
Information provided by It Cosmetics.

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Rated 3.5 out of 5 by 435 reviewers.
Rated 1 out of 5 by Not for me Really wanted to like it but unfortunately I didn't. I got the fair shade and it didn't match my skin tone. Product was too sticky when I put it on. I didn't use the sponge but from the way it felt it was too dense. Back it goes. 10-15-15
Rated 5 out of 5 by This stuff is awesome! I purchased the color Tan it it blended with me perfectly. It looked like my skin, only better. It did not settle into the fine lines under my eyes, but the powder I set it with did so it was the powder"s fault and not the makeup. This is like a BB/CC cream but the coverage is way better and paired with the IT CC Concealer my makeup looked great, even my husband said how good it looked. And, for Alabama humidity, it stood up pretty good for August in the south. I have a feeling this will be the foundation I reach for when I want to wear a foundation with more coverage than a tinted moisturizer and not a super heavy foundation. Keep in mind, this is coverage that is not heavy, so some of my sun damage spots showed up but nothing like they do with just moisturizer on, but it did cover my redness from slight rosacea. I'm sure it is buildable but I do not like to look mask-y and this definitely did not. And, it is very moisturizing and emollient without being greasy or oily but I am also very dry, even in a humid climate. I buff it on with a blurring buffing brush but I finish with the blender sponge, I wet it, wring it out really well and bounce it on my face to pick up excess product without messing anything up. I also used a water based primer and set it with the same thing. So when this runs out I will purchase again and I will probably go down one shade for winter when I begin to get just a little bit lighter complected. I am 50 with a yellow/olive complexion, very dark circles, sun spots and redness from rosacea, but that is only slight. 09-01-15
Rated 5 out of 5 by Best Make-up Ever I had been trying to find a liquid foundation for quite some time and I finally found the perfect one. Wasn't sure about using the sponge but it's the best way I've found to put make-up on. I'm 68 and this it lightweight but covers so well. So easy to use the sponge and just stipple it on. Flawless look!!! Use the small end for under eyes and around nose. You can build the color if you want. I like this better than powder. Real natural looking. Thanks Jaimie 07-05-15
Rated 1 out of 5 by Disappointed Please can someone tell what has happen to my makeup. When I go to put it on I feel some kind of grit in it. Is this normal? I keep trying to put it on and same results. I love the powder foundation so guess I'll stick with it. 02-26-15
Rated 5 out of 5 by IT-02 Oxygen Foundation I use ALL the "IT" products...brow, eyeliner, mascara, powders and this product. They are wonderful! I have sun-damaged pigmentation and it does a good job covering. It doesn't cover completely, but it does a better job than other products. Keep up the good work. Also, no greasiness and very smooth. 02-26-15
Rated 5 out of 5 by Light and Fantastic!! Love this product!! Light as a moisturiser but great coverage too. Really blends in to be your skin tone!!! Worth every cent and a little goes a long way. 11-03-14
Rated 2 out of 5 by not as good as I thought It is not the coverage that I thought it was going to be 10-07-14
Rated 5 out of 5 by BEST EVER! Absolutely wonderful for my mature dry skin. First bottle I go came with a broken pump. I wish QVC would offer another special pricing on this foundation!!! LOVE how smooth and refreshing my skin looks. I get complements all the time!!! Please have a special offer soon!!!! PLEASE! 08-29-14
Rated 5 out of 5 by Love it! Covers my redness, hydrates and improves my skin, very few foundations can do that! I want to cover problem areas without feeling like I put a mask on my skin. Really love the product and I am ordering a few other It products. I can't wait to try the brushes! 08-28-14
Rated 1 out of 5 by worst purchase ever I was looking for a new foundation for my aging skin. This foundation is very oily and goes on uneven . Does not blend in well and definitely does not cover anything. The color is more yellow-toned. It may be good for moisturizing, but not for a foundation. Would return if I could, but it is after the 30 day return policy . I thought I sent it back already. ;( 07-19-14
Rated 5 out of 5 by Wonderful Foundation I have rosacea and uneven skin on my face. I have tried almost every foundation out there. I LOVE this foundation and just can't understand why there aren't more on-air presentations for it.....It cosmetics does air a lot but there just aren't enough presentations for this foundation. EVERYONE needs to try this one. 06-21-14
Rated 5 out of 5 by Thank You Jamie! This is the BEST! JAMIE, THANK YOU FOR THIS PRODUCT. I am 57 years old, and I believe that I have one of the worst complexions a person can have, but because of you, I now have the best complexion that is possible for me! I use this over your "IT NO. 50" serum primer, which is also the best I have ever found. Then, I use your "CELEBRATION FOUNDATION" powder over the "IT-02 OXYGEN LIQUID FOUNDATION." These 3 products have changed me. And, they have not irritated my skin! Where have you been all my life! 06-11-14
  • 2015-11-27 T05:44:28.751-06:00
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