Rated 3.5 out of 5 by 445
Rated 5 out of 5 by Jaysweet115 Truly amazing foundation
I moved to NC from FL and let me tell you guys the difference in my skin is huge bc of the winters in NC! My skin is so dry in the winter and this foundation is epic. I was a huge fan of the cc one but having used this my face is moisturized and flawless. This doesnt even weigh or feel cakey. This is a must try!
Rated 3 out of 5 by Sungal21 Feels great, but not enough coverage
I love the way this foundation feels on my skin, but it does not offer enough coverage. It looks more like a cc foundation where it covers and corrects, but offers light coverage. Please make a full coverage foundation that feels as great as this!
Rated 5 out of 5 by kathy114 LOVE IT
This is my first purchase of IT cosmetics saw my friend with it and everyone kept complimenting her on her skin so I thought I would try it. Just received my order, I always have a problem with the color of the make up I purchase but this is absolutely the best I have ever purchased. I will certainly be buying more products
Rated 5 out of 5 by LeslieET Really like it not heavy!
I use IT CC cream for summer and loved it to. But for fall and winter I wanted a little more coverage and did not want shine and it doesn't leave shine :) I love IT Cosmetics. Thanks for making us feel great on the outside where we feel good on inside.
Rated 5 out of 5 by Tracey M Love it. Love it.
I am 50 years old and this is the first foundation I have been able to wear that does not irritate my skin.
I purchased the rich although I was hesitant about the match, but it looks great and feels good as well. Wow.
I will be trying some of the other products to enhance the finished look.
Rated 5 out of 5 by Freckles2 Best foundation for older ladies!!!
I have tried several brands including other IT products. This is the best for my 67-year old skin! It does NOT accentuate my wrinkles. Jamie, you should show this remarkable product more often. Thank you and please don't stop making this foundation.
Rated 4 out of 5 by Wendy R The best IT foundation so far
I have used their pressed compacts and tried the cc cream (hated it) and LOVE this one! I am 45 and have light skin, freckles, redness and blotches and this covers it perfectly! (I got the light) Totally build-able. I haven't tried the sponge yet, I'm using the blurring 101 brush and am very satisfied so far!! People complaining about the pump not working, mine was messing up too until I realized the top just wasn't screwed on tight and it was letting air in, hence, the product not coming out well. I have tried Lorac, Bare Minerals (was a fan for years) and the other IT foundations before this and I think this wins hands down! Why not try it? There is a money back guarantee...
Rated 5 out of 5 by Cpeach It's a Miracle!
This is one of the first liquid foundation I have used in 30+ years. Having oily skin & being from the South, I shied away from liquids that melted down within 30 minutes. This is light, airy, does not settle into lines & wrinkles, amazingly covers my sun & age spots, & covers with a softness that is so natural. My daughter will be getting married in an outdoor wedding. I am so confident that I will be at my best!