IT Cosmetics IT-O2 Oxygen Liquid Foundation with Sponge

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"This foundation is truly like a facial in a bottle! It gives buildable coverage, from sheer to full, and leaves skin with that dewy, your-skin-but-better glow. It's also infused with special It Cosmetics Drops of Light reflective pigments to optically blur away the appearance of imperfections. It's amazing!"

—Jamie Kern Lima, It Cosmetics Creator

What is it: This foundation is truly like a facial in a bottle...in a foundation! IT-02 Oxygen Antiaging Liquid Foundation gives sheer-to-buildable, full coverage and leaves your skin with that dewy, your-skin-but-better glow. It's also infused with antiaging peptides, hyaluronic acid, hydrolyzed collagen, and special IT Cosmetics Drops of Light reflecting pigments to help optically blur away the appearance of imperfections. This is an antiaging foundation that gives you the power to achieve hydrated, luminous, and healthy-looking skin while receiving powerful antiaging benefits. The light-diffusing properties even skin tone for flawless, airbrushed-looking skin without settling into lines and wrinkles. And the beauty sponge is the perfect tool for stippling and an airbrushed-looking application.

Who is it for: Anyone who wants the power to achieve their most beautiful skin ever! Anyone who wants the antiaging benefits of peptides, hydrolyzed collagen, and niacin. And anyone who wants to help instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: IT-O2 Liquid Oxygen Foundation is a breakthrough in liquid foundation technology.

How do I use it: Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Liquid Oxygen Foundation to the back of your hand. For flawless, luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics(R) beauty sponge, an IT Cosmetics foundation brush (sold separately), or your fingers.

From IT Cosmetics.


  • 1-fl oz IT-O2 Oxygen Foundation in Fair, Light, Medium, Tan, or Rich
  • beauty sponge
  • Imported

Ingredients: Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl
Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane,
Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9
Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol,
Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium
Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate,
Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen,
Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-
hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia
Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,
Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus
Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica
Grantum Seed Oil.
May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, Iron Oxides (CI 77492, CI
77491, CI 77499).
Information provided by It Cosmetics.
About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 3.5 out of 5 by 439 reviewers.
Rated 4 out of 5 by The best IT foundation so far I have used their pressed compacts and tried the cc cream (hated it) and LOVE this one! I am 45 and have light skin, freckles, redness and blotches and this covers it perfectly! (I got the light) Totally build-able. I haven't tried the sponge yet, I'm using the blurring 101 brush and am very satisfied so far!! People complaining about the pump not working, mine was messing up too until I realized the top just wasn't screwed on tight and it was letting air in, hence, the product not coming out well. I have tried Lorac, Bare Minerals (was a fan for years) and the other IT foundations before this and I think this wins hands down! Why not try it? There is a money back guarantee... 05-17-16
Rated 5 out of 5 by It's a Miracle! This is one of the first liquid foundation I have used in 30+ years. Having oily skin & being from the South, I shied away from liquids that melted down within 30 minutes. This is light, airy, does not settle into lines & wrinkles, amazingly covers my sun & age spots, & covers with a softness that is so natural. My daughter will be getting married in an outdoor wedding. I am so confident that I will be at my best! 01-07-16
Rated 1 out of 5 by No coverage This product has very few coverage. I would not recommend this product if you are trying to cover any sun spots etc. On the other hand this product does feel soft as if you are not wearing anything . It also looks like your are not wearing make up either. 12-29-15
Rated 4 out of 5 by I love the color and how light this is but I am thinking it doesn't cover brown spots so well...well I can see them anyway so I am thinking I need a cover-up under the foundation..RECOMMENDATIONS? 12-17-15
Rated 1 out of 5 by Not for me Really wanted to like it but unfortunately I didn't. I got the fair shade and it didn't match my skin tone. Product was too sticky when I put it on. I didn't use the sponge but from the way it felt it was too dense. Back it goes. 10-15-15
Rated 5 out of 5 by This stuff is awesome! I purchased the color Tan it it blended with me perfectly. It looked like my skin, only better. It did not settle into the fine lines under my eyes, but the powder I set it with did so it was the powder"s fault and not the makeup. This is like a BB/CC cream but the coverage is way better and paired with the IT CC Concealer my makeup looked great, even my husband said how good it looked. And, for Alabama humidity, it stood up pretty good for August in the south. I have a feeling this will be the foundation I reach for when I want to wear a foundation with more coverage than a tinted moisturizer and not a super heavy foundation. Keep in mind, this is coverage that is not heavy, so some of my sun damage spots showed up but nothing like they do with just moisturizer on, but it did cover my redness from slight rosacea. I'm sure it is buildable but I do not like to look mask-y and this definitely did not. And, it is very moisturizing and emollient without being greasy or oily but I am also very dry, even in a humid climate. I buff it on with a blurring buffing brush but I finish with the blender sponge, I wet it, wring it out really well and bounce it on my face to pick up excess product without messing anything up. I also used a water based primer and set it with the same thing. So when this runs out I will purchase again and I will probably go down one shade for winter when I begin to get just a little bit lighter complected. I am 50 with a yellow/olive complexion, very dark circles, sun spots and redness from rosacea, but that is only slight. 09-01-15
Rated 5 out of 5 by Best Make-up Ever I had been trying to find a liquid foundation for quite some time and I finally found the perfect one. Wasn't sure about using the sponge but it's the best way I've found to put make-up on. I'm 68 and this it lightweight but covers so well. So easy to use the sponge and just stipple it on. Flawless look!!! Use the small end for under eyes and around nose. You can build the color if you want. I like this better than powder. Real natural looking. Thanks Jaimie 07-05-15
Rated 1 out of 5 by Disappointed Please can someone tell what has happen to my makeup. When I go to put it on I feel some kind of grit in it. Is this normal? I keep trying to put it on and same results. I love the powder foundation so guess I'll stick with it. 02-26-15
  • 2016-05-28 T06:54:42.089-05:00
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  • loc_en_US, sid_A231709, prod, sort_default
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