Rated 3.5 out of 5 by 438
Rated 5 out of 5 by Cpeach It's a Miracle!
This is one of the first liquid foundation I have used in 30+ years. Having oily skin & being from the South, I shied away from liquids that melted down within 30 minutes. This is light, airy, does not settle into lines & wrinkles, amazingly covers my sun & age spots, & covers with a softness that is so natural. My daughter will be getting married in an outdoor wedding. I am so confident that I will be at my best!
Rated 1 out of 5 by Dry Skin Sandi No coverage
This product has very few coverage. I would not recommend this product if you are trying to cover any sun spots etc. On the other hand this product does feel soft as if you are not wearing anything . It also looks like your are not wearing make up either.
Rated 4 out of 5 by DLB19595 I love the color
and how light this is but I am thinking it doesn't cover brown spots so well...well I can see them anyway so I am thinking I need a cover-up under the foundation..RECOMMENDATIONS?
Rated 1 out of 5 by mnb_13 Not for me
Really wanted to like it but unfortunately I didn't. I got the fair shade and it didn't match my skin tone. Product was too sticky when I put it on. I didn't use the sponge but from the way it felt it was too dense. Back it goes.
Rated 5 out of 5 by MJ65 This stuff is awesome!
I purchased the color Tan it it blended with me perfectly. It looked like my skin, only better. It did not settle into the fine lines under my eyes, but the powder I set it with did so it was the powder"s fault and not the makeup. This is like a BB/CC cream but the coverage is way better and paired with the IT CC Concealer my makeup looked great, even my husband said how good it looked. And, for Alabama humidity, it stood up pretty good for August in the south.
I have a feeling this will be the foundation I reach for when I want to wear a foundation with more coverage than a tinted moisturizer and not a super heavy foundation. Keep in mind, this is coverage that is not heavy, so some of my sun damage spots showed up but nothing like they do with just moisturizer on, but it did cover my redness from slight rosacea. I'm sure it is buildable but I do not like to look mask-y and this definitely did not. And, it is very moisturizing and emollient without being greasy or oily but I am also very dry, even in a humid climate.
I buff it on with a blurring buffing brush but I finish with the blender sponge, I wet it, wring it out really well and bounce it on my face to pick up excess product without messing anything up. I also used a water based primer and set it with the same thing.
So when this runs out I will purchase again and I will probably go down one shade for winter when I begin to get just a little bit lighter complected.
I am 50 with a yellow/olive complexion, very dark circles, sun spots and redness from rosacea, but that is only slight.
Rated 5 out of 5 by jeannie47 Best Make-up Ever
I had been trying to find a liquid foundation for quite some time and I finally found the perfect one. Wasn't sure about using the sponge but it's the best way I've found to put make-up on. I'm 68 and this it lightweight but covers so well. So easy to use the sponge and just stipple it on. Flawless look!!! Use the small end for under eyes and around nose. You can build the color if you want. I like this better than powder. Real natural looking. Thanks Jaimie
Rated 1 out of 5 by buttercup6 Disappointed
Please can someone tell what has happen to my makeup. When I go to put it on I feel some kind of grit in it. Is this normal? I keep trying to put it on and same results. I love the powder foundation so guess I'll stick with it.
Rated 5 out of 5 by LORJACK IT-02 Oxygen Foundation
I use ALL the "IT" products...brow, eyeliner, mascara, powders and this product. They are wonderful! I have sun-damaged pigmentation and it does a good job covering. It doesn't cover completely, but it does a better job than other products. Keep up the good work. Also, no greasiness and very smooth.
Rated 5 out of 5 by shar1ford Light and Fantastic!!
Love this product!! Light as a moisturiser but great coverage too. Really blends in to be your skin tone!!! Worth every cent and a little goes a long way.
Rated 2 out of 5 by justme27292 not as good as I thought
It is not the coverage that I thought it was going to be
Rated 5 out of 5 by msbsc BEST EVER!
Absolutely wonderful for my mature dry skin. First bottle I go came with a broken pump. I wish QVC would offer another special pricing on this foundation!!! LOVE how smooth and refreshing my skin looks. I get complements all the time!!! Please have a special offer soon!!!! PLEASE!
Rated 5 out of 5 by daydreemer Love it!
Covers my redness, hydrates and improves my skin, very few foundations can do that!
I want to cover problem areas without feeling like I put a mask on my skin. Really love the product and I am ordering a few other It products. I can't wait to try the brushes!