It Cosmetics IT-O2 Oxygen Liquid Foundation with Hydra-Sponge
love this foundation
I found a new foundation and this is it . I have very bad rosacea and I use the bye bye redness first and than the foundation , everyone comments on how natural I look. This foundation is new favorite, I have tried every foundation almost and I love this the best. It isnot greasy and covers well. Cannot understand all the negative reviews.......please never stop making this foundation.
I really wanted to like this. I waited with great hopes and expectations, but after only a few hours at work it was gone. I do not wear foundation on a regular basis but I thought this would last at least 8 hours by the way they said it was full coverage.Sadly no it did not. Back to my Laura Geller.
For Younger Complexion
I am sure this is a nice foundation for a wrinkle-free, younger complexion. If you are over 40….this seems to highlight my wrinkles. For that reason I am unable to use.
Not as expected
Sponge is useless. Not the coverage as shown on TV. Had same/better results with less expensive product..
I absolutely love it!!
I ordered the light and I am usually a light medium. I was worried about it being too yellow or a pink tone, however it blends perfectly to my skin tone. I don't have to wear powder over it. It has excellent coverage. I really can't say anything negative about it and... I am a very picky girl regarding make up. For me...it is perfect. I want the auto delivery!
Love Feel But What A Mess
Love feel and look but does not cover anything. Also wonderful qvc sent new one cuz pump fell apart. Now second one squirts out everywhere but where I want it. What a mess!
As a woman over 50, it is harder sometimes to get a "natural" look on our skin...I was very pleased with how well this covered and was not heavy and thick looking...I was also pleased with the nice way it glides over the skin...I am not use to using the sponge and continue to work with that...would be nice if she did more of a demonstration on the proper use of it....all that said, I am sold on this!! I must have 4 diff foundations in my makeup drawer at any given time...may now be able to get rid of those once and for all!!
I like it but
i think i may have ordered too light a color. i ordered medium shade but wish it provided more coverage. I will continue to use it and see if i like it the more i use it.
not a good purchase for me
Return the first one it was too lite for skin tone i received the darker one . It did not cover my marks on my face and the pump to get the makeup out broke.
Was disappointed in the coverage provided by this product. Applied layer after layer with little result. Not very cost effective! Am a big fan of IT concealer and CC+ cream, so will continue using those products. Thought this would offer something new. Gives a great finish if you don't need the coverage.
Changed My View About Foundation!
I always hated to wear foundation, it was greasy and I would break out....this foundation is wonderful! It is so smooth and not greasy at all...no break outs or itchy skin..thank you for finally changing my view about foundation!
It did not cover my imperfections like I had hoped. It also wore off by end of day.