It Cosmetics IT-O2 Oxygen Liquid Foundation with Hydra-Sponge
Thank you for this product, It Cosmetics!! My skin is far from flawless, but it appears to be when I use this foundation. I am happy with the natural glow this makeup creates and I am complimented every time I wear it!
I Love this foundation! I do not understand the negative reviews. It covers my flaws and gives a nice smooth appearance. I have tried this and the celebration foundation and although I do love both, I get compliments every time I wear this foundation. A coworker told me just today that I must be doing something different to my skin because it looks flawless and has a nice soft glow. I told her it had to be IT! I do put a tiny amount of CC cream on and then apply this with an IT brush. I have been searching forever for a foundation that did not settle into my 47 yr old skin and honestly I believe I have found IT!
Not what I thought
I'm 40 and usually use Bare Essentials for foundation, but I wanted to try this for the anti-aging aspect. I have uneven skin tone and pigmentation. This product did not provide good coverage no matter how much I used...with or without the sponge. Now I just use it like a tinted moisturizer.
Not for Me
This product was too thin for me, I have used the Bye Bye Redness and love it.
Not what I was expecting....
Heavier than I thought it would be...don't like heavy foundation. Color not right either...light is too light...fair is to pink.
Purchased better stuff from the drugstore for a lot cheaper and no shipping. After 3 uses it would not pump. I sent it back
NOT MUCH COVERAGE
I REALLY WAS LOOKING FOR GOOD COVERAGE
MAYBE THE POWDER WOULD BE BETTER BUT
SENDING IT BACK AND PAYING MORE SHIPPING IS SILLY
OTHER WISE IT DOES GIVE A NICE SILKY APPERANCE
I love this liquid foundation. I will say that I haven't tried it with the sponge just because I've been so busy and have to hurry in the morning to get out the door. This is my 2nd It Cosmetics product that I have purchased and so far love both.
I like the foundation, but....
the sponge is an odd shape and tough on the skin. Haven't got use to it yet. Probably will end up purchasing another sponge to use with it. Wonder why it was necessary to make such a different applicator. I see no benefits.
Lasts all day, looks natural
I work 12-16 hr days in a hospital around dry oxygenated air. It is hard to find a foundation that does not dry out during that time or cake and flake, so I've been wearing a BB cream for the past 3 years. This product has medium coverage and a small amount goes a long way! It covers the redness around my nose and stays on my whole shift at work without flaking or drying out my skin. I was so glad to find a foundation that actually works without making me look all "made up" and unnatural. Will purchase this again.
"it" is AMAZING!!!
This foundation surpassed my expectations! Amazing coverage and moisture to my dry mature skin! I have a grave yard of foundation make up in my beauty closet that this product will replace! Love, love, love it! I was a serious skeptic until now! Thank you for this product!
Best I have tried so far.
This is my second bottle of this,the first was a little too light but it was great makeup, i still use it for under eye etc. This makeup seems to look better on wrinkled skin too.