It Cosmetics IT-O2 Oxygen Liquid Foundation with Hydra-Sponge
Best Coverage EVER!!
This is the BEST makeup I have ever used! The color blends in perfectly and once it drys and is set.... It lasts all day! It never runs off on your collar! It covers my rosacea so well you can't even tell I have it!!! Don't hesitate to buy it!! The sponge is awesome also!!!
Not For Me
I bought this product in Rich and was so disappointed. I really wanted to like it but it was way to light for my skin! I really don't think that IT products are made for African American women, especially those of us with darker skin tones. Will be returning it on Mon.
this was not covering anything without applying lots of layers. the sponge took up too much makeup and for the price you have to pay, well, not worth it. Sorry IT
I was not sure about this product at first, I did not think the coverage was there as stated. I thought I would try it one more time. BAM! The results I was looking for were there! Not just as told on t.v. but I think better. I put the product on and within a few minutes I felt the effects of the make-up. My skin felt better, the redness was not covered up, the redness was calmed. I let it set a little then put my bare minerals on for a A+, 100 % coverage that feels great and looks great!
P.S. It stayed on all day and does not crease! Saying that from Houston, TX is a big deal.
Stopped Auto Delivery
First: I love the sponge! And the application I get with the sponge. Second: That being said, the makeup does not last all day for me. By the end of the day, it appears that I have never had any makeup on and it has all disappeared/evaporated which is annoying. And this is AFTER i have used the bye bye pores powder and the set spray!! It does cover any redness but you have to build it on using layers.
I love the other products in the line but this one was disappointing to me for the price and the hype!
I don't use the sponge to apply the foundation; I always felt there is more on the sponge than my face. The pump though does not always release the same amount every time. Maybe it needs to be re-designed!!!! I do like the light weight feeling after it is applied.
Nice, not enough coverage
While I really liked the feel of this foundation, it did not have much coverage, so I returned it. It's more like a tinted moisturizer. Maybe if you use some concealer underneath it would work better, but I wanted a one step product that covered everything and this wasn't it. However, I may think about reordering for the summer because I do not like to wear foundations, and this would be a nice, natural finish for the summer. It definitely feels nice on your skin! Very breathable, unlike other foundations. It's not heavy at all. My problem is that it doesn't provide the coverage I was looking for.
The LIGHT is very, very yellow. Let's even call it camel tone. It goes on beautifully and covers great.
Returned! Do Not Buy!
Do not by this product! I bought it in light and medium and returned both. There was zero coverage. On me, it didn't even cover a tiny pink spot. It was far too bright under the eyes, but to be fair the instructions say that this might be the case and that you will need to put powder over it. It accentuated fine lines rather than minimizing them. And the Hydra-Sponge was ridiculous! Other It Cosmetics products are good, but not this one.
Great for my mature skin
I am so glad I tried this product, it does go a long way. I do need a slight touch up if going out. I DO NOT LIKE THE SPONGE AT ALLLLL!! the product does not go on well with the sponge the foundation stains it and I am concerned about bacteria. Please Jamie let us buy the product without the sponge at a lower price more affordable for faithful customers.
Wish I could have continued using
This really is a great foundation; makes they skin feel soft and hydrated. Unfortunately, I have acne prone skin and this made me break out. This is an amazing product but my skin is just very sensitive and if you breathe on it, it will break out. It does provide full coverage and leaves your skin with an amazing lit from within glow. A little tip, I found that using a foundation brush rather than the sponge provides better coverage. As for me, I will continue using the Celebration foundation, which I love!
Does What It Says.......but
It Cosmetics should put the foundation in a clear bottle so you know how much product your getting. Didn't last 2 mnths.