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It Cosmetics Vitality Cheek Flush Powder Blush Stain & Brush
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It Cosmetics Vitality Cheek Flush Powder Blush Stain & Brush

Retail Value: $58.50

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  • Magical inMauve
  • Radiant In Rose
  • Matte Sweet Apple
  • Pretty in Peony

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What is it: Vitality Cheek Flush is a cheek stain infused into a powder! Developed with plastic surgeons, this hydrating, brightening, and antiaging blush gives the perfect naturally pretty flush of color to the cheeks and lasts. This truly innovative formula contains It Cosmetics' Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus, Vitality Cheek Flush is packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea. This formula is also paraben-free.

Who is it for: Anyone who wants to add a naturally pretty flush of color to their cheeks that lasts and gives that lit-from-within glow; and anyone who wants hydrating, brightening, and antiaging benefits for their skin.

Why is it different: Vitality Cheek Flush takes the place of your powder blush, cheek stain, antioxidant defense, and hydrating skin conditioner all in one innovative technology! The cutting-edge micro-milled, long-wear powder stain is also talc-free, so it never clings to fine lines and wrinkles. Plus, it gives you that glow of a stain!

How do I use it: Using the included Luxe French Boutique Blush Brush, lightly dust over the apples of your cheeks using light, upward, sweeping motions. Just the lightest touch of this blush provides a gorgeous flush of color that lasts. For more intense color, apply a second dusting of blush. If you over apply, dust a bit of foundation or finishing powder over the top to soften.

From IT Cosmetics.

  • Includes 0.136-oz Vitality Cheek Flush and Luxe French Boutique Blush Brush
  • Pretty in Peony: a soft peachy pink shade
  • Radiant in Rose: a rosy pink shade
  • Magical in Mauve: a spicy, rosy plum shade

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A218672 — It Cosmetics Vitality Cheek Flush Powder Blush Stain & Brush

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Mica; Dimethicone; Magnesium Stearate; Lauroyl Lysine; Carthamus Tinctorius (Safflower) Seed Oil; Tocopheryl Acetate; Ascorbyl Palmitate; Prunus Domestica Seed Oil; Prunus Cerasus (Bitter Cherry) Seed Oil; Punica Granatum (Pomegranate) Extract; Camellia Sinensis Leaf Extract; Camellia Oleifera Seed Extract; Vitis Vinifera (Grape) Seed Extract; Aloe Barbadensis (Aloe Vera) Leaf Extract; Laminaria Ochroleuca Extract; Retinyl Palmitate; Ethylhexyl Palmitate; Silica Dimethyl Silylate; Butylene Glycol; Hyaluronic Acid; Lonicera Caprifolium Flower Extract; Lonicera Japonica Flower Extract; Simmondsia Chinensis (Jojoba) Seed Oil. May contain: Titanium Dioxide (CI 77891); Iron Oxides (CI 77492); Iron Oxides (CI 77491); Iron Oxides (CI 77499); Blue 1 Lake (CI 42090:2); Yellow 5 Lake (CI 19140:1); Ultramarines (CI 77007); Red 27 Lake (CI 45410:1).

Information provided by It Cosmetics.

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It Cosmetics Vitality Cheek Flush Powder Blush Stain & Brush 4.7 5 358 358
Sweet Matte Apple!! I absolutely love this blush. It lasts all day and goes on flawlessly. The brush is amazing! I wasn't sure how the Sweet Matte Apple color would look (I am fairest of fair and usually go for the rosey colors)...but this color is awesome! The best blush I've ever used hands down! Will definitely be buying more colors of this blush! 04-15-14
Simply Beautiful Fool Proof Blush! I hate to say it, I am blush challenged. I usually use too much, barely use too little or it looks like I was attacked by a group of preschoolers with paint. Those days are gone! Tap the amazing brush, find the apple of your cheek, touch and sweep and PERFECT, FOOL PROOF BLUSH!!! The color is lovely, it goes on soft with no sparkle or shine and it lasts. I'm accustomed to my blush disappearing by noon, but not with It. It's just a beautiful, soft color that stays. I'm 58, and it's perfect with my skin. Don't be afraid that the color is too bright, it isn't. I love this blush and the brush. Great purchase. 04-13-14
Love This This blush is just what I have been looking for. It took a little practice, but now I get a lovely shade of pink that lasts all day. 04-07-14
Brush Head Too Large This is my first time using this product, I am normally a BE girl. I like the blush color and the feel of the product, and will continue to purchase; I think you won me over! What I think needs improving is the brush and the compact; the brush feels wonderful on the skin however, the head is too large and it spreads the blush all over the cheek area, making it hard to apply a nice thin line. The compact is hard to open, it took several minutes of fussing with it to open the blush compartment vs. the mirror. These two items are the reason for the 4 stars vs. 5 04-06-14
SUPER Love this. It is the best flush (accurate term) I have ever used. One light swipe of the brush over the product and on to my cheeks is amazing. Perfect color. Please do no do like so many companies...when I find a product I like...they up and change it. This flush should be on everyones face for ever. No reason to change one thing about it. I would never use a personal cosmetic as a gift....not appropriate. I would recommend a friend to purchase this product but not give as a gift. 04-06-14
STAYS ON ALL DAY This blush does stay on all day. I own this in the matte sweet apple & love the color. Don't let the dark/bright shade scare you, it goes on light & very little goes a long way. Love the brush too, makes putting the blush on fool proof. 04-05-14
I am allergic to retinol palmatate had 2 got back I was so sad when I found out there was retinol palmatate in these products. I am very allergic to this ingredient. So I had to return. Tried it on my face and after a few hours my cheeks were itchy and red. later had a few small blisters on both of my cheeks. Will suffer for a few days now but will go away. This really was a great product but not for women allergic to retinol. 04-03-14
excellent!! Just like all the other IT products, I LOVE this. just the perfect shade for all color types. 03-30-14
Natural I will be tossing out all my other brands/colors. This color and the "peony," applied with this brush - are the most natural looking and the most pleasant to apply by far for me. 03-29-14
Did What it Promised!!!!!!!!!!!!!!!!! I purchase this because Jamie claimed it was a "last all day" blush. She wasn't kidding. You only need a tiny amount of this to get a nice bit of colour on your cheeks. This lasts all day long, until you remove it. The included brush is as soft as a kitten's fur. You just need touch the brush to the product to get the amount you need. Well worth the price as I see this lasting a long time. 03-27-14
Great product I have this blush in all 4 colors but find myself using the rose the most often. I have used it for about 8 months now and you can not see where I have used up any product. A little goes a long long way. If you use a light hand, it goes on very easy. The colors are natural and it last all day until I remove it at night. I can not find anything I don't like about this blush. And the brush is nice also. 03-26-14
Brush is BIG I am impressed with the IT products I have tried and will try more. This blush is very nice, and I agree that it takes a little practice to determine how much product to put on the brush and how focefully to apply it. About the brush . . . . . I know people rave about it and it's a big selling point for the brand. Yes, it is very soft and feels nice. However . . . . it makes no sense to me to use a brush that is bigger than the area you are brushing! You wouldn't use a 12 inch paintbrush on a 6 inch wall, right? So it's tricky for me to get the blush on the brush but then not use the entire brush head when sweeping over my cheek. I've learned to control it but for me, a smaller brush would work better. 03-26-14

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