IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

If Sold Separately: $48.00

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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Rated 3.3 out of 5 by 1618 reviewers.
Rated 5 out of 5 by WOW - Lashes in 2 Swipes! With very little effort, I have lashes again! At the recommendation of my hairdresser, I tried this fine product and it works beyond my expectations. Great job, IT. 10-06-15
Rated 5 out of 5 by Thicker Eyelashes in just a few strokes Love the way it makes my eyelashes thick and dense!! An instant boost guaranteed 10-02-15
Rated 5 out of 5 by I'm a it cosmetics girl! I just love the mascara not very long as x5 but love the look 09-27-15
Rated 1 out of 5 by Not as good as it used to be I bought this mascara on auto delivery when it first came out. The product was fantastic at first but then slowly changed - as if they changed the formula. It clumps and does not last as long as the original. I stopped my auto delivery and am now looking for a new mascara. 09-01-15
Rated 1 out of 5 by Not the same I have purchased this mascara before and I like it. Not so much this time. It's thick and clumpy and that's how my lashes look when I use it. Won't be getting this again! 08-31-15
Rated 5 out of 5 by Best make up product for me! I'm cracking myself up because I never thought I'd leave a review for mascara. But I'm loving this! Never have I had a tube that has been so easy to apply, adds the volume I want and doesn't transfer to under the eyes by the end of the day. Just love it and never want to be without. Happy! 08-25-15
Rated 5 out of 5 by Love this mascara I love this mascara. It works just as well as that expensive department store brand, Plus I can get 2 tubes for the price of one of theirs. That cheap drugstore brand that everyone loves does not work for me. It gives me racoon eyes but this mascara does not. 08-25-15
Rated 5 out of 5 by Best Mascara!!! Both, my daughter and I, LOVE this mascara!! It makes your lashes full and not clumpy. I have tried So many mascaras ad this is my favorite! 08-21-15
Rated 1 out of 5 by Disappointed I had watched this demonstrated many times, and finally treated myself - I usually buy drug store mascara. Tried it for a week. At work, at home, active, sedate. At all times this product smeared rubbed off and gave me raccoon eyes. I had a better result from less expensive drugstore product. Huge disappointment, it did look good on tv. 08-17-15
Rated 3 out of 5 by It is ok I love the way it makes my lashes look to begin with, but if my eyes water or I cry there it goes...wish it was waterproof. 08-16-15
Rated 1 out of 5 by Racoon Eyes, Anyone? By the end of the afternoon, this mascara is smudged all under my lower lashes. Very disappointed that I didn't use this early enough to return it within the allowed time. 08-13-15
Rated 5 out of 5 by super duper Best ever. I can't wear any other mascara but this one works every time. I now can have long, lush lashes with no irritation, no flakes and no running. Love it 08-07-15
  • 2015-10-09T17:22:27.832-05:00
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