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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo
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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1511 1511
❤️❤️❤️ This mascara I have used numerous brands over the years...Mally, BE,Laura Gellar, Clinique, Estée Lauder and this beats them all. It makes my lashed incredibly long and separated . no clumping. I worked out (very hard and sweat) and it stays in place. 09-14-14
Preview Your Review Great Mascara.....and I have used mascara for over 40 years now. This is so easy to use....just a few swishes gives long, separated, very soft stiff feeling. Love this product ! 09-13-14
Clumps Really Bad I am always on the hunt for the best mascara. I liked the idea that Jamie said that this had a tint built into the mascara which would leave your lashes darkened even after you remove it. However, it clumps and flakes so bad, it's embarrassing. I check my face a few times per day only to find flakes of black on my checks and under my eyes! Very disappointed. I will tint my lashes myself and use Tarte which has a built in primer. I love it, it doesn't clump, makes your lashes huge and does not flake off. You can even where it alone or put any black mascara over it. This is going back. 09-12-14
Unbelievable!!! This mascara is truly UNBELIEVABLE!! I would consider myself a mascara expert, as I have tried them all! Nothing has been able to touch my favorite Dior until NOW!! In Jami's presentation, she states that this mascara holds your lashes up all day. Well I actually went to bed with my make up still on (Ooopps!) and woke up with my lashes in exactly the same beautiful place! And the price is fantastic! Thanks, Jami!!! 09-08-14
Best Mascara Ever! I will never use a different mascara than this one! Makes my lashes look long and curly. In my 50+ years I have used so many mascaras, always looking for "the one." This is it! I have not had any of the issues that others have mentioned. I am very careful with the brush so I don't do something to make the little ball on the end come off. I have not had it run at all, and I live in Georgia and it's summer. I just love this product! 09-03-14
The Best! As always IT is the greatest. This is the first mascara that I've found that really does what the company states it will do. I am on my 6th tube and still love it! 09-02-14
Amazing! Makes my eyelashes grow. I have used many fine mascaras but this one is the one that makes my 65 year-old lashes thicker and healthier and longer in only a few days. Love it. Thank you Jamie. 09-01-14
Wish it was Waterproof Jamie said she has straight lashes with some that point straight down and that's exactly how my lashes are. So I ordered this and found that it makes my lashes fall flat after I curl t hem, just like ordinary mascaras. It has been my experience that people with straight lashes need waterproof formulas to keep their lashes curled. 08-29-14
No. Just No. I love mascara. Even if I'm not wearing any makeup, I have mascara on. I loved the idea of this, with the ball at the end to make the lashes even more voluminous. I have nothing complimentary to say about this product. This mascara is SUPER clumpy. I have had better luck with drugstore brand. I was upset that I got the two-pack, because I never even opened up the second tube. Mally's mascara is the only one I will buy now. Super bulletproof. 08-23-14
Best ever for me!!! This mascara is incredible. I have truly become and "It" girl as everything sold delivers as promised. Amazing product, amazing results! Even wearing contacts, long hours and intense humidity this mascara stays in place and doesn't roam. Thank you for another great product. 08-21-14
Great Mascara I don't understand some of the negative comments on this product. I find the ball at the end of the mascara to be what helps get to every lash and separate them. I also have not found this mascara to smudge any more than any other mascara. I have tried so many mascaras and this is the best. 08-19-14
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