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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo
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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1491 1491
My Favorite Mascara!!! Please, please, please Jamie make my favorite mascara in WATERPROOF! I get so many compliments everywhere I go. When you make it in waterproof, I would appreciate a remover. I love the paraben free formula! Thank you for all the thoughtfulness and care you put in your products! I no longer buy any other brand and I've shopped all the high end retailers. I would recommend the It Cosmetics IT's All About You 5 pc Customer Favorites QVC, I could not pull this up to add below by any part of the name or item number in the catalog pull down menu. 07-29-14
Love it! This goes on so smoothly and stays all day without flaking. The ball brush on the end of the applicator is great! I will recommend this to my family and friends and plan to purchase again. 07-28-14
Not Waterproof The biggest problem I had with the mascara was that it wasn't waterproof. The first day I wore it, I actually loved the curl it gave my lashes - I thought it was a bit clumpy - but I got that worked out ... but then I had a laughing spell at work and I had tears from laughing so hard and wouldn't you know it - raccoon! That was a deal breaker for me. I'll stick to my department store brand. Returned the mascara. 07-26-14
Do Not like It clumps Sorry but this mascara isn't for me. It clumps terribly. It will be going back. 07-26-14
LOVE IT!!!!! I love this mascara and I have tried hundreds. I will say that the brush takes a bit of getting used to but it wasn't difficult. My lashes look better than ever and have gotten several compliments. Thanks Jamie and QVC for another awesome product!!!!! 07-24-14
No lashes to, "What? I have lashes!" Never one to use an entire line of beauty products, IT is it for my mascara! Lasts all day and into the evening. This product even brings out my bottom very non existent lashes. As a teen I've always felt a little disappointed especially around the girls with the really long and/or thick girly girl lashes. I couldn't get halfway there with any mascara and you couldn't pay me to wear falsies -- just not my thing. I'm not right there with them now, but the thin short lashes I have look soooooooooooo nice and my eyes really pop! Excellent product! 07-24-14
Mostly love it I do love this mascara. I'm not in love with the brush. When I pull it out its globbed with so much mascara that I have to scrape it off. It's happened on several tubes so it's not just a defect in just one tube. Not in love with the ball on the end either. I wish they would make this mascara with the skinny brush like tight line primer they make. In fact I use that brush in my mascara and it works beautifully. Great mascara tho!! All their products are great. 07-23-14
Great mascara. The wand is so so... Love the mascara but the little ball at the tip broke off the first time using it, so I cannot comment on how it works. Would have loved to been able to use the tip to get to the tiny lashes in the corners. The mascara is great and is a nice dark black. Lasts all day and doesn't melt or leave little specks under the eyes after a few hours. Will buy more and hope that the special tip stays on with the next tube. Would have given 5 stars had the wand stayed put together. 07-19-14
Best Purchase Ever! This mascara is wonderful, and works perfect for my lashes. It goes on smooth, stays on well, and is way better than drugstore or grocery store brands. I don't have to put many coats because it coats the lashes perfect, and well. Doesn't take a lot to get a great look, this has become my only mascara! 07-16-14
Disappointing Did not curl my eyelashes as claimed, but I do have very straight lashes. For some reason, this mascara would straighten out the lashes if I curled them first,..which is the better way if using an eyelash curler. So I have to apply the mascara first and hope all is well to curl them later. But sometimes that becomes a mess and it clumps. Also, I could not add a second layer or it clumped. 07-15-14
Not Good I love IT products, but this one is not a winner. Mascara is clumpy and the special ball at the end broke off after one use. Will stick with Mally's mascara. That formula has never let me down. 07-12-14
Best mascara EVER! Love this mascara...lots of compliments....please, please make it available in brown or black/ brown for a softer look. The black is actually too strong for my skin color but I use it anyway because the results are so fabulous! Thank you for this product. 07-12-14
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