Item no:A218670

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving formula...to the brush designed with a lash ball detailer to reach every inner and outer corner lash...to the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black
Made in USA

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A218670 — It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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Customer Reviews Community Q&A

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1253 1253

Best mascara I've ever found This mascara is smooth and true to color. I used many brands until I found this and now I'm hooked. 05-13-13

Weird brush Got this in a TSV. The brush with the ball on the end was very hard to use. I actually cut the thing off but the actual mascara is not so great either. Very clumpy and flaky. This product needs to go back to the drawing board. Yikes!!!!! 05-11-13

Awesome ! I use this with the primer and my lashes look like I got professional extensions! Easy to use, buildable- never gets clumpy like mally. I use like Jamie instructed and have never had any problems. Love this! 05-11-13

YOU GOT IT RIGHT~HELLO LASHES! This mascara is AWESOME! I put on one coat, which is really all you need, then I put on a second and VA BOOM lashes galore. If you have very thin and spars lashes give this product a try you can't go wrong. I never thought I would be able to get my lashes any bigger but boy was I wrong! If you're sitting on the fence don't jump off and order this mascara................you will LOVE it!!!!! 05-11-13

Shocked by all of the bad reviews! I purchased this as part of a TSV set, and I did not buy the TSV for this product. However, of all 5 things in the It Cosmetics set I received, this mascara is by far my favorite. It does an amazing job of volumizing and separating my lashes, which is why I'm confused by all of the reviews saying otherwise. This mascara never clumps on me: in fact, quite the opposite. I do brush off the excess mascara from the wand before application, but I do that with every mascara I own. I own a number of high-end mascaras including Dior Overcurl, Clinique, Benefit They're Real and Bad Gal Lash, but this Hello Lashes mascara is the only one I consider to be worth the money. 05-11-13

Disappointed I received this mascara in my TSV. I was very excited to receive this. Basically, this mascara is very average. No better or worse than any other mascara. My biggest disappointment was that it dried out so fast. I barely got 30 days out of it before I had to toss it. I really do like the brush though....wish the mascara was better. 05-10-13

disappointed mascara leaves huge clumps..very difficult to correct 05-10-13

Horrible Mascara! In watching the presentation of this product, I was really looking forward to trying this mascara. Sadly, I am very disappointed. I purchased a set of two mascaras and neither of the wands had the 'ball' at the tip of the wand. When I removed the wand from the tube, the mascara was a big glob smeared over the length of the brush. There was no way that I could even try to use the product. The quality of the product is very poor. 05-10-13

Very Disappointed I love the It poreless powder and I cannot say enough about It brushes - they are absolutely the best thing about putting on my makeup, so soft and lucious. However, I was so disappointed with the mascara! I had waited quite a while to buy it, and I finally got it. Used it three times and the ball brush on the end broke off inside the tube. I thought, well, I'll just use it as it is. But I will be returning it. Just not great enough to keep. I have my old standby that I always buy that is much better. What type of tricks are they using when they demonstrate it on TV? Sorry, I wanted so badly for this to be my one and only great mascara. Just does not have the WOW factor I thought it would.. 05-10-13

Not A Fan I received this mascara as part of the TSV kit. The mascara clumps and looks messy. On the other hand, the eyelash primer that came in this kit is WONDERFUL. I use that as my mascara. 05-09-13

CLUMPY,FLAKY,MESSY I wanted to love this mascara, but IT is just a lot of hype--a WHOLE LOT of mascara gets on the ball, and hardly any on the wand! i don't want to put mascara on with a BALL-It clumps so I use a mascara brush--to comb thru my lashes, and then almost all of the mascara is combed out--I have to start all over again!! After awhile it flakes, specks get under my eyes--UGH!! I should have sent this back, but I waited too long, I'm going back to Clinique mascara!! 05-05-13

What is the big deal? Please forgive such a negative review. No fiber along the flimsy wand and many fibers at the tip? Most of "we the people" don't dab the product on, nose-point first, into the outer joining of the eye tissue. No way in the world is there enough mascara on the metal want center to disburse mascara on the lashes. Sorry - and I mean that. Update and I'll buy again, but not until. 05-04-13

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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