Rated 3.3 out of 5 by 1597
Rated 2 out of 5 by bubalub IT Mascara Isn't For Me
I use all IT cosmetics and this was the first item I am returning. The brush is great and provides definition but ...
IT was not smudge proof and with the hot weather it ran under my eyes. My hope is that improves so that all my make up is IT !
Rated 1 out of 5 by SoFLKate Very disappointed
Over last few years, having become a huge fan of It Cosmetics and use almost exclusively. So it was time to try this mascara. It seemed dried out and hardly any mascara on the brush. Eventually I even put a little water in the tube, hoping maybe some product just needed to loosen up, but no success. I ended up throwing the tube away. I did like wand/brush. I don't know if this lack of product was a quality control issue that particular time, or it's an ongoing problem, but not willing to take a chance again.
Rated 1 out of 5 by gbaker68 IT Cosmetics mascara
Way too expensive for the quality. Very thick and clumpy, not waterproof or smudge proof.
Rated 5 out of 5 by macgrafx Favorite Mascara
Love the applicator and the formula. I always order the duo so I am never without it.
Rated 5 out of 5 by cougarita Long long awaiting
I was up late one night and decided to turn on the tv and watch QVC. They were selling this eyelash mascara. It looked great and I figured that since I was almost out of my current brand I would try something new. So I ordered it of course with other stuff and got it very fast before my current one was out. It was very easy to apply and did the trick with making my eyelashes twice the length. I am 61 years old and in time your lashes fall out. I feel great when I use it daily. Good investment if you want those long lashes once again.
Rated 5 out of 5 by mrs mangum Excellent
I've ordered this mascara twice. Everyone thinks I have on fake lashes. This mascara works great for me and I love the ball on the end. Please do not discontinue I will not be a happy customer. This is the best mascara that has every worked for me...I'm also a woman of color and the rich color works perfectly for me in other products listed that I recommend; they have your skin feeling like silk.Thanks Jamie
Rated 1 out of 5 by magers volumizing mascara
I was very disappointed with the mascara it was dry and did not look any better then ones I have bought at Walmart. Is it true that the models wear false eye lashes? I was told by a makeup artist that they do that's why they look so good.
Rated 1 out of 5 by MaxnPoncho Waste
I bought the trio. From the get go this mascara has been bad. I saw the demo and was excited to use it. I pulled the wand out...the wand came out FULL of mascara. Like the inter ring didn't clean off the excess. I couldn't even see the ball at the end. I stuck it back in and tried to " clean" it but it was just a mess I ended up throwing it away. The second one, the wand worked somewhat better. But after a few hours I was raccoon eyes with small chunks flaking off my lashes. My eye lashes seemed dry and brittle. I throw the third one away. Waste of my money.
Rated 5 out of 5 by RettMom Love it
My second purchase and the jury is in....Love "it" . Stays put for the day and easy off with a coconut oil wash. The bush is awesome once you get used to the ball on the end. I'll be back!!!
Rated 5 out of 5 by TerriManz LOVE
Fantastic mascara! The best I have ever used! Get this!
Rated 5 out of 5 by MCFashionista Awesome Mascara!
Until last year when I tried this mascara for the first time I had been using the same mascara for about 15 years. I tried this mascara, absolutely loved it and have continued to reorder for the past year. I have blonde lashes. It separates them, makes them very ful and long with absolutely no clumping. I've had no issues whatsoever with the and of the brush one and in fact I love this little feature because it helps me really pronounce each and every lash and help to make them stand up. You will not be disappointed in this product and it's a great value.
Rated 2 out of 5 by Lynn Weiss Quality Control Issue
I love the mascara but I bought this through QVC some months ago and put it away as I already had a couple. Pulled the second one out this morning and guess what, no brush on the end of the wand. Brush was not stuck in the tube it just wasn't ever on the applicator. Impossible to use and I paid for two mascara's not one.