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IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo
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IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

Easy pay offer ends 10/31/14 @ 11:59 PM PT!

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1539 1539
Love IT I really love how the tiny brush catches all of my lashes from beginning to end! And it fits perfectly in my hand..oh and don't want to forget mascara stays ON all day! 10-25-14
SEXY LONG LASHES! These mascara does all that it claims to do! It made my lashes longer and they lasted 24 hours without smudging, flaking, or lumping. I had long sexy lashes, begging to be noticed! However, it is NOT waterproof. I am, just, stating that for the people who complaint that, "...for a waterproof mascara, it ran off," while they were swimming. IT Cosmetics does have a waterproof mascara that you can purchase at QVC. It is item: A254775 And, it is named: IT Cosmetics TIGHTLINE Waterproof Mascara Primer Duo Happy shopping! 10-24-14
Poor Design Thought the design was interesting, but within the first two uses, the rounded tip on the top broke off. Disappointing. 10-18-14
Preview Your Review This mascara delivers results. It is the best mascara out on the market beating out those designer-named products in price and performance. It seems to last longer than any other mascara I have tried. I'm ordering the mascara duo for the third time. All others pale in comparison. 10-16-14
Preview Your Review I had high expectations after watching the demo of this product. I like the concept of the ball on the end of the brush - however, this mascara smudges and runs. Not only that, it seemed to make my lashes droop rather than stand up, as in the demo. I even used a lash curler beforehand. Why didn't they make this a waterproof formula? I'm afraid I wasted my money on this one. 10-16-14
Preview Your Review I have very sensitive eyes and can't use most mascaras. I mostly buy hypoallergenic mascaras and some of those still bother me. IT COSMETICS doesn't irate me at all. I cant wait to try all of it cosmetics products. 10-15-14
Preview Your Review This is the worst product I have ordered from QVC. The mascara ended up on my top eyes and I looked like I had black eyes. This product need serious help. I have used some other It products and have been happy, not this one. Sent back!!!!!!!!!!!!! 10-15-14
Preview Your Review I returned this immediately -- clumpy! I could get a good application and loved the length but working through the clumps was too much work. 10-13-14
Expected More The way Jamie described this, I really thought I would be wowed ... but I really wasn't. It went on like any other mascara. After using it for a few weeks now, it starting to flake. 10-12-14
really good after I learned to use I questioned my purchase after reading reviews about smears, but I experimented with application. Now I love this mascara. I still use my eyelash curler but now the curl lasts longer. The key is to allow the first application to dry thoroughly before applying the second coat. I put on the first coat before applying any other makeup then apply the second coat as my last step. Takes a couple of tries to get accustomed to using the brush. Will order again. 10-11-14
I wanted to love this mascara I'm a mascara junkie. I'm always on the search for the PERFECT mascara. I'm also a BIG fan of It Cosmetics. The first few days of using this mascara, I was impressed. My eyelashes looked just like they said they would. However, after using it for a couple of weeks, it seems dry and flakes off on to the skin below my eye. Surely the tube is not drying out already. I swear, I tried to love it, but I just can't! :-( 10-10-14
Preview Your Review Love It 's mascara. Coverage is full on and it lasts all day.The wand helps apply in the direction I choose 10-09-14
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