IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

If Sold Separately: $48.00

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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Rated 3.3 out of 5 by 1626 reviewers.
Rated 5 out of 5 by Best mascara Love the way it looks, and the easy removal. Has not clumped or transferred. Stays put and comes off--and really gives me that "hello lashes" look! Very happy with this product. I have sensitive eyes and this mascara does not inflame my eyes. Haven't worn it in a huge rainstorm, but even if it comes off a bit I won't worry because it's such a great product for me. 11-21-15
Rated 1 out of 5 by Great On First Couple Of Uses But... Wonderful Mascara at First, my lashes were super long and looked natural without looking heavy or clumply, but this formula starts clumping after a couple of weeks, startsto dry out even when you close the tube as tight as you can.I loved it at first made my lashes really pop, but that was short lived, not worth the $30.00 or $10.00 per tube, Guess it's back to L'oreal. Love the brush though... 11-16-15
Rated 1 out of 5 by Hot Mess! This mascara ends up all over the place. It is so easily dissolved by even a light mist in the air. If you get teary eyed or your eyes start to water for any reason , or anything you now look like an NFL football player with black eye grease under your eyes. This is going back, it's just awful. Don't buy it! 11-14-15
Rated 4 out of 5 by PRETTY GOOD MASCARA I got this in hopes of beating out Mally's mascara, but it does not do that. It is not waterproof, but it is okay for the winter months. I had to get used to the big ball on the end of the wand. I haven't quite mastered that yet. The look was good when finished, but I am worried about durability. Please make it waterproof and you would have a winner. 11-12-15
Rated 4 out of 5 by Nice mascara I bought this when they had 3 wands for I believe the price of two. I do wish it was water proof. I live in Florida and the heat and humidity make the bottom lashes smear on the under eye area. I love the ball on the end of the wand. It makes it so much easier to separate my lashes, both top and bottom. Hope they bring back the 3 wand special again soon! 11-02-15
Rated 2 out of 5 by Not so much I actually like the wand, it makes the mascara go on really well and you can get it on all your lashes. The mascara it self not so much, it goes on really good but it also come off really quick , within 30 min I had dots all under my eyes ( didn't have time to redo mascara) and throughout the day I found my self wiping under my eyes because of all the dots, by the end of the day I had raccoon eyes... Make this in waterproof please. 10-22-15
Rated 1 out of 5 by Disappointed Excited to try, but found by the time I get to work it is sitting under my eyes. Back to the drug store for mascara. 10-15-15
Rated 5 out of 5 by Great Stuff Works well, doesn't flake, the brush reaches into the corner to get all of your lashes, washes off easily! 10-15-15
Rated 3 out of 5 by Whoops! Loved the rubberized outside of the tube. Gives a solid nice grip when holding the tube and wand..The little ball at the end of wand came off. I loved how the wand in the second mascara tube worked. Had to returned due to ball tip coming off from wand and staying inside the tube. Wish this mascara came in waterproof. 10-13-15
Rated 5 out of 5 by WOW - Lashes in 2 Swipes! With very little effort, I have lashes again! At the recommendation of my hairdresser, I tried this fine product and it works beyond my expectations. Great job, IT. 10-06-15
Rated 5 out of 5 by Thicker Eyelashes in just a few strokes Love the way it makes my eyelashes thick and dense!! An instant boost guaranteed 10-02-15
Rated 5 out of 5 by I'm a it cosmetics girl! I just love the mascara not very long as x5 but love the look 09-27-15
  • 2015-11-28 T05:53:02.566-06:00
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