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IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo
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IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

If Sold Separately: $48.00

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1547 1547
This Grandma Loves It! As we get older, our eyelashes seem to become thinner & harder to turn upward. I love this product. It gives me volume and lasts ALL DAY. It takes a little longer to remove at night, but worth the time. 12-16-14
Oh my, just not It!! This mascara really disappointed me.The wand was a thick mass of goo. When replacing the wand into the tube on more than one occasion there was a pop and a spray of black mascara everywhere!! Yuck. Plus my face was a mess even before I got to work. Just not It quality.............. 11-29-14
Broken Before I could even get around to using it, I pulled the brush out to use, and the brush part was completely broken off, so I couldn't even use it. Sadly, too late to send it back. I got too busy with life and didn't have time to try it out. Have to throw it all away. What a waste of money! 11-23-14
Very Disappointed! The first one I opened lasted about 3 weeks and dried up. I opened the second one and it was dry from the start. Just threw out and bought one from the store. This should be addressed because this isn't the first time this has happened. I've purchased many brands from QVC and a lot of them are dry. 11-23-14
what beautiful lashes I have!!!!! Everybody and I mean everybody always tell me how much they love my lashes! I do have long lashes but they never really got any attention until I started using this mascara. My lashes are fine but long, so you really did not notice them. This mascara really thickens my lashes and makes my eyes stand out. I cannot say enough good things about this mascara. I can say that it makes all the difference in the world making my lashes thick and it stays on all day until I get ready to take it off at night. I have tried so many different mascaras and none even come close to this one. Love Love Love this mascara!!! 11-22-14
cooneyes very disappointed with product smudges off and by end of day looks like I got socked in the eyes or very anemic. May it should be wash off water proof then it will come off with soap and water but when I want it to. Avon makes a great wash off waterproof. Thanks. Must say the CC foundation was a hit plus. 11-11-14
PLEASE, please make in a waterproof formula I love your products Jamie, use lots of your brushes, blush, highlighter, lip stain, the list goes on. I was so excited to get the Hello Lashes but it has not lived up to the others products in your line. After having it on for just a couple of hours, not even a full day - I have horrible raccoon eyes. I had always used waterproof mascara in the past and decided I would give it up to try your Hello Lashes but I have to go back to my trusty waterproof mascara until you have a waterproof version available and I will try again. 11-03-14
makes my lashes feel heavy-and not waterproof Hi Jamie.....I have several of your products. I love you eye shadows, but when I got the duo of these as a gift to me, I wore it today, and they just made my lashes feel so heavy. And then my eyes had been watering and when I went to wipe my eyes I had mascara all over my fingers. When I looked in the mirror I was horrified to see I had raccoon eyes all day! What people must have been thinking! Sorry Jamie, but until you get this in a waterproof form, I am going to have to send mine back. :-( 10-31-14
Love IT I really love how the tiny brush catches all of my lashes from beginning to end! And it fits perfectly in my hand..oh and don't want to forget mascara stays ON all day! 10-25-14
SEXY LONG LASHES! These mascara does all that it claims to do! It made my lashes longer and they lasted 24 hours without smudging, flaking, or lumping. I had long sexy lashes, begging to be noticed! However, it is NOT waterproof. I am, just, stating that for the people who complaint that, "...for a waterproof mascara, it ran off," while they were swimming. IT Cosmetics does have a waterproof mascara that you can purchase at QVC. It is item: A254775 And, it is named: IT Cosmetics TIGHTLINE Waterproof Mascara Primer Duo Happy shopping! 10-24-14
Poor Design Thought the design was interesting, but within the first two uses, the rounded tip on the top broke off. Disappointing. 10-18-14
Preview Your Review This mascara delivers results. It is the best mascara out on the market beating out those designer-named products in price and performance. It seems to last longer than any other mascara I have tried. I'm ordering the mascara duo for the third time. All others pale in comparison. 10-16-14
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