smashbox Bionic Mascara

What is it: An ionic mascara that helps create longer, stronger, super-powered lashes.

Who is it for: All skin types.

Why is it different: A specially engineered brush gently coats lashes with the revolutionary Bionic formula, helping to give you high-impact lashes in just one sweep. Aloe, wheat protein, and silk help strengthen and condition. The jet-black shade intensifies and defines for ultra-lush, look-at-me lashes.

How do I use it: Apply using the brush wand for longer, stronger, more voluminous lashes.

From smashbox.

  • Net weight 0.27 oz
  • Made in USA

About smashbox

Created. Tested. Photographed. At smashbox Studios L.A.

It all began when brothers Dean and Davis Factor — two unique entrepreneurs and great-grandsons of makeup legend Max Factor — created smashbox Studios in 1990. With a slew of A-listers passing through the photo studios daily, Dean and Davis were often asked to develop makeup that met the demanding needs of a shoot. So the two combined talents — Dean being a business guru with an MBA and Davis being a leading celebrity/fashion photographer — to launch smashbox Cosmetics in 1996.

In the years that followed, their expertise in photography, fashion, and beauty turned smashbox into a hub of culture. The studios have served as the official home to Mercedes-Benz Fashion Week in L.A., and high-profile film and music events continue to be held here.

Today, the state-of the-art facility is still inundated with the most sought-after photographers, celebs, models, and makeup artists. This means those at smashbox are always swapping insider tips, tricks, and trends directly with the pros. Best of all? They share. smashbox believes knowledge truly is a beautiful thing, and theirs is just too good to keep to themselves. From demystifying application to finding quick fixes, they're inspired every day to create innovative products for everyone, everywhere.

CEO & Co-founder, smashbox Enterprises

Dean Factor is CEO and Chairman of the Board for smashbox. After earning his MBA at the University of Southern California in 1991, Dean joined his older brother Davis Factor at smashbox Studios, and smashbox Cosmetics was born. Dean lives in Bel Air with his wife Shannon, their daughter Claire, and son Alex.

CCO & Co-founder, smashbox Enterprises

Davis Factor is one of the world's leading celebrity and fashion photographers. He has photographed countless celebrities such as Angelina Jolie and Cameron Diaz, and has innumerous magazine credits to his name, including Vanity Fair and Harper's Bazaar. In addition to his full-time photography career, he is the Chief Creative Officer of smashbox Cosmetics.

Information provided by smashbox.

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Reviews & Community QA

smashbox Bionic Mascara 3.8 5 9 9
Why the big thick brush? I may have liked this mascara, but the brush is way too thick and flat at the end. I have eyelashes that some are long, some short and not real thick. But with the correct mascara, they can look great.. I just couldn't get this mascara on without it clumping. Trying to get it on my shorter lashes, which I usually use the smaller end of the wand, couldn't happen with this mascara brush. Just not the mascara for me.. 04-30-10
Really Impressed!! I am a mascara junkie and I have used many, many brands from high end to low end. I am a middle aged lady and my lashes have thinned through the years. I absolutely love this mascara! It made my lashes extra long and it looked like I had a ton of lashes. This is NOT for the natural look because it does clump a bit but nothing that a mascara tool can't handle. 12-26-09
It's ok The mascara was ok the first few times I used it but once again the brush started getting clumpy and the mascara dries out quickly. 11-04-09
Nothing Special I purchased this product since I bought and Love the jet set eyeliner. However, I am not overly impressed. It does not smear after application and stays on until you remove it, but I am not convinced it is worth the price and would not order it again. 11-01-09
Excellent Mascara Maybe the best all around mascara I've ever used. I am in my 50's and my lashes just aren't what they once were. My lashes are now shorter and more sparse. With this mascara my lashes look like they did at 30...not kidding! They are longer, thicker (but not clumpy thick) and this went on so easily. I only had to put on two coats for gorgeous lashes. This is a WINNER. 10-20-09
Didn't Like This Mascara Love Smashbox, but I wasn't crazy about this mascara. It went on very thick and was hard to remove. 10-09-09
From NONE to WOW! I have blonde, fine eyelashes and have always had difficulty "highlighting" them. THIS did the trick!!! Thanks, Smashbox! 10-06-09
Great Product!!! I love this mascara!!! I received this mascara in a smasbox kit that i got as a TSV and finally got around to using it. It went on without clumps and actually held the curl in my lashes all day. My lashes also stayed soft. I do curl my lashes with Shu uemura lash curler first but none of the other mascaras i have used held my curl. Very happy with this product!!!! 07-02-09
Finally!! I am new to smashbox and I purchase this bionic mascara because of the ingredients I read on their website in this product. I would like to say thank you Smashbox very much for making this mascara. I can wear mascara again! Please never leave QVC and never change this formula!! It goes on with no clumps and no smells, and NO allergy problems! Thank you QVC for selling this mascara! 06-29-09
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