Press Release

For Immediate Release

FROM UNDER THE SEA TO QVC!

SpongeBob SquarePants to Celebrate His 10th Anniversary with Special One-Hour

West Chester, Pa. (July 22, 2009) – He may live in a pineapple under the sea, but on Saturday, July 25, America’s favorite sea-dweller, SpongeBob SquarePants, is headed to QVC to celebrate his 10th anniversary.

The Nickelodeon’s SpongeBob SquarePants one-hour broadcast, which is scheduled to kick off at 3 PM (ET), will feature special SpongeBob merchandise, including pieces that were designed especially for QVC. These signature items include the SpongeBob SquarePants 10th Anniversary Child's Watch and SpongeBob SquarePants Child Size 3-D Saucer Chair.

As part of the celebration, QVC shoppers will also have the opportunity to be the first to purchase brand-new SpongeBob games and collectibles, including the SpongeBob SquarePants Motion Control Plug and Play Video Game, SpongeBob SquarePants Tabletop Pinball Machine and the much-anticipated SpongeBob SquarePants First 100 Episodes DVD Collection.

“It’s an honor to have one of the most popular children’s characters of the past 10 years here to commemorate his anniversary with us,” said Rich Yoegel, director of merchandising for QVC. “This show promises to be a fun and entertaining program that our customers can even enjoy watching with their kids.”

SpongeBob SquarePants debuted on Nickelodeon in July 1999 and continues to be one of the network’s most popular programs with its witty humor and wildly imaginative characters and story lines. To mark the show’s 10th anniversary, the network has planned a year-long celebration that includes a behind-the-scenes SpongeBob documentary, the unveiling of the character’s very own wax figure at Madam Tussaud’s Wax Museum in Times Square, product featured at the Louvre Museum in Paris, a 50-hour TV marathon and new episodes guest starring major celebrities including Johnny Depp and Pink, as well as the highly anticipated QVC debut.

“What could be better than celebrating this milestone with QVC?” said Leigh Anne Brodsky of Nickelodeon Consumer Products. “To be able to bring our products to life and connect with its millions of viewers, many of whom grew up watching SpongeBob or have children who still enjoy the show, it’s the perfect way to mark the occasion.”

SpongeBob SquarePants 10th Anniversary merchandise will be available through QVC starting July 25 at www.QVC.com or 1.800.345.1515, while supplies last.

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About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.