For Immediate Release
PAMPERED PETS
Ellen DeGeneres to Return to QVC with Her All-Natural Pet Food Line
WEST CHESTER, Pa. (April 15, 2009) – After a successful debut, Ellen DeGeneres is returning to QVC to unveil the latest additions to her holistic pet care collection. The 12-time Emmy Award winner is scheduled to appear live from the set of “The Ellen DeGeneres Show” in Los Angeles on Saturday, April 18 at 3 PM (ET) to offer signature products from her HALO, Purely for Pets®line.
The all-natural pet food includes a variety of dog and cat food choices, supplements, natural treats and grooming supplies, with prices ranging from approximately $20.00 to $40.00.
“Ellen’s successful QVC debut clearly showed how top-of-mind wellness is for our customers – not just for themselves, but for their beloved pets,” said Claire Watts, president of U.S. Commerce for QVC. “We’re thrilled to welcome Ellen back to QVC, and to continue to offer our customers her unique line of wholesome products.”
HALO, Purely for Pets products are made with all-natural ingredients, including butcher-quality chicken, eggs, carrots, flaxseed, green peas, barley, sweet potatoes and cranberries, to provide pet owners with wholesome, healthy products to enhance the overall wellness of their pets.
“I’m ready to sell again on QVC,” said DeGeneres. “I love animals and I want them to have the best food they can get. I also love being on TV. And I love selling things. So this works out really nicely.”
HALO, Purely for Pets linewill be available through QVC at 800.345.1515 or www.QVC.com.# # #
ABOUT QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.