Press Release

For Immediate Release

QVC NAMED RETAILER OF THE YEAR
Accessories Magazine Recognizes the Multichannel Retailer for its Increased Commitment to the
Business and Innovative Retail Strategies

West Chester, Pa. (April 2, 2009) – Accessories Magazine, the leading publication in the world of accessories, has selected multimedia retailer QVC as its “Retailer of the Year.” Recognized for its overall performance, a distinct and growing commitment to accessories, and its dedication to implementing new retail initiatives and innovations, QVC is among an elite list of retailers to receive this prestigious award.

“We selected QVC because of its unique multimedia platform, which offers increasing opportunities in today’s retail climate,” said Lauren Parker, editor for Accessories Magazine. “We also praise QVC for reaching out to a broader audience with new designers and new initiatives, including its live broadcast from Mercedes-Benz Fashion Week. Its innovative adjunct projects, including its blogs and QVoyager video also enhance the selling paradigm in a more creative way.”

QVC’s jewelry and fashion accessories business is one of the largest areas for the company thanks to its focus on developing new brands and building upon existing collections. Its most notable area has been within its designer business, with Anthony Nak, Robert Lee Morris, Tacori,  B. Makowsky, Maxx New York, Spanx and others creating pieces especially for QVC.

“We are honored to be recognized by such an influential force in the industry,” said Mary Campbell, senior vice president of merchandising for QVC. “We share this award with our talented vendors and designers who work so closely with us to ensure that we are bringing products that excite our shoppers and with our dedicated customers who have helped make the business what it is today.”

For more information about QVC, visit www.QVC.com

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ABOUT QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.