Press Release

For Immediate Release

QVC NAMES MEG ARMSTRONG GENERAL MANAGER OF E-COMMERCE

WEST CHESTER, Pa. (January 25, 2010) – QVC announced today that Meg Armstrong has joined the company as general manager of e-commerce. In this newly created role, Armstrong is responsible for overseeing QVC’s online business, including the leadership and execution of its business plans, policies, practices and vendor relationships.

Bringing more than 20 years of marketing experience to QVC, Armstrong most recently served as vice president of direct to consumer platform marketing for Brown Shoe Company/Shoes.com, where she was responsible for the online marketing direction, management and growth of various multichannel, pure play and specialty retail Web sites.

“Meg will play an instrumental role in growing our online business through existing and new channels, and will lead us to new service levels in providing our customers with a seamless, exceptional shopping experience,” said Angie Simmons, QVC’s executive vice president of multichannel platforms, to whom Armstrong reports. “We’re delighted to welcome her to QVC.”

Prior to Brown Shoe Company/Shoes.com, Armstrong served as vice president of direct marketing for GMAC Insurance, where she was responsible for all aspects of the company’s direct marketing strategies.

Armstrong’s previous work experience also includes marketing roles with David’s Bridal, where she doubled traffic to its Web site and launched the company’s first Spanish-language site, and Lowe’s Companies, Inc., where she managed the development and launch of its first e-commerce platform.

Armstrong earned her master’s degree in management (strategy and marketing) from Wake Forest University in Winston-Salem, N.C. She holds a bachelor’s degree from Meredith College in Raleigh, N.C.

# # #

ABOUT QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.