Founded by Harry Rosen in 1950, Junior's landmark restaurant is known as the home of New York's best cheesecake. From the very first day Junior's opened its doors in 1950 on the corner of DeKalb and Flatbush Avenue Extension in Brooklyn, the Rosen family has worked hand in hand to build the restaurant into one of the most popular eateries in the city. For decades residents of Brooklyn (and other New Yorkers) have come here to eat, laugh, argue, and kibitz over cheesecake. In the 1950s an entire generation came of age at Junior's.
Since the opening, Junior's has been serving the "World's Most Fabulous Cheesecake." Harry Rosen perfected his recipe for the perfect New York–style cheesecake with a master baker named Eigel Peterson. After much trial and error, they had it – a delicious layer of buttery light sponge cake with the perfect cheesecake – creamy but not heavy, light without falling apart, and of course that rich, creamy flavor. To this day, the third generation of Rosens still uses the same recipe.
In 1995, Junior's began selling its fabulous cheesecakes on QVC. Many of the selections are created just for QVC – you can't even get them in our restaurant!
Today, loyal customers still come from all over and all walks of life – Supreme Court justices, famous mayors, Hall of Fame athletes, authors, singers, and movie stars – each with his or her favorite Junior's cheesecake. In fact it's as true today as it was 50 years ago: You haven't really lived until you've had cheesecake from Junior's.
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