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The Waring Heritage: Over 70 Years of Manufacturing Commercial-quality, High-performance Products for the Kitchen
Waring, universally known for introducing the first blender to American consumers, is one of today�s leading manufacturers of small, professional-quality appliances for the home, food service, hospitality, and laboratory industries. The company was acquired on May 9, 1998 by Conair Corporation, which also owns Cuisinart. Waring has a manufacturing plant in McConnellsburg, Pennsylvania.
Based in Stamford, Connecticut, Waring manufactures kitchen appliances in two product segments: Waring Pro — a line of professional quality consumer products that includes blenders, juice extractors, citrus juicers, food slicers, drink mixers, a waffle maker, toaster, and deep fryer — and the Commercial Division, which includes the foodservice and laboratory industries.
The Waring Heritage
Waring's roots date back to 1936 when an inventor named Fred Osius approached Fred Waring — a popular entertainer of the 1930s, 40s, and 50s — with his latest invention. Osius was seeking support for a new mixer that would revolutionize people�s eating habits. Waring, who had just finished a radio broadcast in New York's Vanderbilt Theater, was intrigued with Osius's mixer, and agreed to back the new product — even after the prototype failed to work the first time.
Six months and $25,000 later, the prototype still didn't work. However, Waring's background as a mechanical engineer kept up his enthusiasm and he ultimately helped perfect the final product. With his support, the engineering and production problems were solved in time to introduce the new ''Miracle Mixer'' at the National Restaurant Show in Chicago in 1937. The Waring Blendor name was adopted shortly thereafter, and in 1938, the product was officially renamed the Waring Blender.
New Innovations Spur Sales Through the Decades
World War II temporarily halted blender production, but in 1946 Waring sales took off again as consumer demand grew. Product innovations continued with the introduction of color-coordinated blenders with solid-state controls, and attachments that crushed ice and ground coffee. In the 1950s, new uses for the blender were constantly emerging — including applications in research laboratories. In fact, Dr. Jonas Salk used a Waring blender with an aseptic dispersal container attachment to develop his lifesaving polio vaccine. In 1956, Waring became part of the Dynamics Corporation of America.
During the late 1960s and 1970s, design and engineering breakthroughs by Waring led to the creation of a more versatile blender that was more efficient and widely affordable. While maintaining its leadership position in the blender market, Waring capitalized on its strong brand recognition and expanded its product line with a broad range of fine-quality kitchen appliances such as hand mixers, an automatic citrus juicer, and the Waring Ice Cream Parlor. In 1977, amid the continued success of its blender and other product lines, Waring purchased a 72,000-square-foot facility in McConnellsburg, Pennsylvania.
Waring Diversifies with New Kitchen Electrics
Fred Waring died in 1984, but his vision for a top-quality blender lived on as the Waring company continued to manufacture an innovative line of top-performance blenders for home and commercial use. That same year, the company's acquisition of the Acme Juicer Manufacturing Company gave Waring a leading position in juicers for the health food industry. Waring continued to diversify its product line with the Waring Vortex blenders and the under-cabinet Blendor/can opener. In 1985, the company created two new product divisions — Waring Pro and the Commercial Division.
Waring kicked off the new millennium with a host of new products, building on its strong position in the kitchen electrics market. The company broadened its market reach with everything from deep fryers, food slicers, and waffle makers to convection ovens, ice crushers, and wine chillers. The company also unveiled a new look in its blender collection with the Waring Pro RPM blender, featuring vintage styling taken directly from Waring's 1947 blender design archives. In 2007, Waring launched the company's first electric martini maker and professional induction cooktop, which brings the benefits of flameless cooking to the kitchen.
In 2008, Waring entered three new categories for the company with two popcorn makers, a yogurt maker, and a cordless wine opener. One year later, the company debuted a deep fryer with a 1.3-pound capacity, which features an immersion-style heating element for fast heating and quick oil temperature recovery time.
Entering a new decade, Waring further diversified its already broad product collection in 2010 by introducing more than 10 kitchen appliances in both new and existing categories for the company. New products included programmable coffeemakers, immersion hand blenders, juice extractors, hand mixers, and a double Belgian waffle maker. In 2011, Waring entered the slow cooker category by debuting a 6.5-quart slow cooker, toaster ovens, and cool-touch toasters for 2 — 4 slices. Looking ahead, Waring is well positioned to continue its legacy of professional performance by offering new products that reflect the company�s commercial heritage, while incorporating technology and innovations in design.
Information from Waring Pro