Vita Liberata Ten Minute Self Tanning Lotion

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.

product thumbnail

Retail Value: $39.00

Vita Liberata Ten Minute Tan delivers a natural-looking, golden tan within about four to six hours. The unique formula also helps to condition skin and lock in moisture for smooth, radiant skin. From Vita Liberata.


  • 5.07-fl oz Ten Minute Tan
  • Imported

Delivery Date Estimate

Reviews & Community QA

Vita Liberata Ten Minute Self Tanning Lotion is rated 2.7 out of 5 by 34.
Rated 4 out of 5 by from Works...leave on longer This works if you leave on longer then rinse off. You need to keep applying every few days to maintain tanning level. It does leave a nice even tan . No streaking and it goes on very easy . I would agree the "10 minutes" really is underestimating the amount of time needed to ensure this product works, but if you leave on longer then rinse, it works!
Date published: 2017-10-03
Rated 5 out of 5 by from Great Self-Tanner This self-tanner has been a great product for me. I have tried many over the years. I find that this gives me a natural looking tan color to my fair skin with NO blotchiness, NO streaking, and NO fake orange look to my skin. I easily apply it to my skin on the areas I want tanned. I DO NOT use a mitt. When I'm finished, I just wipe off the palms of my hands. I wait at least 20 minutes and then rinse off in the shower with warm water - no soap or rubbing with a washcloth. I pat dry and later in the day, I can see an even, natural looking tan to my skin. I am very pleased with this product!!! I ,too, am surprised at some negative reviews but like most things, it is hard to please everyone and some products work better for some and not all. This product is sticky when you first apply it but that feeling goes away when you rinse off with water. It certainly is the best self-tanner for me!!!
Date published: 2017-08-21
Rated 1 out of 5 by from Disappointed Product is very sticky until you rinse it off. But the most important thing is that the color payoff is not there. I left it on longer than the recommended time and after using two days in a row, I saw no color.
Date published: 2017-08-18
Rated 5 out of 5 by from Love product I think the bad reviews may be coming from people with a darker tone skin. This product is for people with fair skin as myself and works amazing. Never get that orange foot look or too much product in an area. It's beautiful. I massage in with my hands and every 5 min wash with soap and water and go back to working in until completed. I then put it on the back of my hand and rub back of hands together. Don't use a mitt you will waste so much product.
Date published: 2017-06-19
Rated 1 out of 5 by from Disappointed I followed the instructions and left the product on for 30 minutes at a time, then rinsed. I have done this for four days in a row and can not see any difference in my skin tone at all. Also, the product is very sticky and there is no applicator/mitt provided. I really wanted this to work, because it seemed great on the demonstration, but it just did not do a thing for my skin at all.
Date published: 2017-06-01
Rated 5 out of 5 by from Love the color! So many people have given this product a bad review but I wanted to find out for myself. I am 67 and don't want to look like I have spent a week at the beach. One coat of this won't give that look. I just want to give a nice natural color to my pale skin. That I was able to achieve with one application. However, I left mine on for an hour before lightly rinsing. In fact, I probably rinsed for only 30 seconds. Maybe they should revise the directions to keep the product on a little longer than 10 minutes. I don't think that's enough time. The color does develop over 4-6 hours. So actually when you step out of the shower there is no color. Don't be alarmed. I applied mine at 8:00 AM and by 4:00 I had a subtle color. However, the next morning, I noticed that it did develop even further. It does have a sticky feeling until the product is showered off. There is a slight odor but not terrible until you shower the next day. It's a keeper for me.
Date published: 2017-05-30
Rated 5 out of 5 by from Great Product. Don't understand all of the bad reviews. This is a super product Beautiful tan!!!!!!!
Date published: 2017-05-27
Rated 5 out of 5 by from Wonderful! I wanted to write to null the negative reviews. This product is amazing. Leave it on for 40 minutes then do a quick rinse. It never streaks. Gives natural color. Skin feels so soft. The negative reviews are because people don't give it enough time. It does transfer off on my towel but not clothing. It takes a lot however, got 5 or 6 applications with the one bottle. Tan lasts about 6 days.
Date published: 2017-05-19
  • y_2017, m_10, d_22, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_34
  • loc_, sid_A291258, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc