TRUE Isaac Mizrahi Pure Lip Color

TRUE Isaac Mizrahi Pure Lip Color
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What is it: Pure Lip Color from TRUE Isaac Mizrahi delivers creamy, long-lasting shades.

Who is it for: All skin types.

Why is it different: Designed to hydrate.

How do I use it: Apply to nude lips.

From TRUE Isaac Mizrahi.


  • 0.12-oz Pure Lip Color

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Reviews & Community QA

TRUE Isaac Mizrahi Pure Lip Color is rated 4.5 out of 5 by 15.
Rated 5 out of 5 by from Perfect Pink This color is so pretty. I have gotten so many compliments when I wear it. It goes on creamy, it's a nice lipstick, kinda pricey but I love the color. I will be getting it again.
Date published: 2016-07-09
Rated 5 out of 5 by from LOVE IT!!' I was trying to replicate a certain color lipstick I found quite awhile ago at a flea market that was an off brand. I was in Florida at the time but live in Chicago. With all the cosmetic companies around I couldn't find anything. Decided to go online at the Q. I didn't know Isaac had cosmetics. Bought the Blood Orange. I LOVE it. Just what I was looking for!! Thank you.
Date published: 2016-06-25
Rated 5 out of 5 by from Best lipstick Love this lipstick. Hydrates and stays on. Thanks for the quality product.
Date published: 2016-03-14
Rated 5 out of 5 by from Colors are AMAZING I rcvd bikini bottom & uptown. Uptown looks purple/dark berry in the tube but on me changes to a deep, deep fuchsia. I am amazed at how white my teeth look with this color! I will agree with some of the other posters that the lipstick goes on "dry" but my lips don't feel dry & the staying power of the color lasts without feathering or smearing on to your teeth. I'm definitely ordering more colors.
Date published: 2016-02-02
Rated 1 out of 5 by from Dislike I have been a lipstick junkie for 30 years. I always have balm or gloss or lipstick on and am particular about texture, shade, wear, and "taste". This had a few great reviews and I purchased based on online photo only. I wear cool tones and mostly pinks so I went with the bikini option. This lipstick is DRY. It comes nicely packaged but in a small tube. The color was almost neon blue toned pink, Barbie bubble gum-like. My husband and daughter laughed at the color on my lips. Isaac makes quality products, I had high hopes for his cosmetics.... but I cannot get over how DRY this lipstick is. Regret not returning this one.
Date published: 2015-10-31
Rated 5 out of 5 by from Nice lipstick First time trying Isaac's makeup and very happy with it!
Date published: 2015-10-10
Rated 5 out of 5 by from Creamy color This is a great color, the look is so natural, I love it.
Date published: 2015-09-29
Rated 4 out of 5 by from very nice, but expensive for what you get I bought bikini bottom color because of all the great reviews. It is beautiful, lovely packages ng, great quality. However, it is smaller than a regular lipstick, so I think the price is kind of high for what you get. If it was normal size, I would say it was expensive but worth it. Seemed like a travel size lipstick to me. So I would only buy again if the $22 price tag was on sale.
Date published: 2015-09-15
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