TATCHA Luminous Deep Hydration Firming Serum

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What is it: Luminous Deep Hydration Firming Serum delivers intense hydration benefits to reveal glowing, firmer-looking skin. Rich in red algae extract from the waters around Japan's Okinawa Island, this formula also benefits from hyaluronic acid, known to hold a thousand times its weight in water. The combination of red algae and hyaluronic acid captures water to help deliver intense, replenishing moisture to the skin. Luminous Deep Hydration Firming Serum also contains 23K gold dust.

Who is it for: For all skin types, this serum helps to address the appearance of fine lines and wrinkles, smoothness, and firmness.

Why is it different: This serum contains an antiaging complex of sonically extracted whole plant green tea, rice bran oil, and red algae--a trio of moisturizing and antioxidant ingredients that helps fight free radical attack. It also contains royal jelly, an ingredient containing vitamin B, biotin, and folic acid. This serum was formulated without parabens, mineral oil, synthetic fragrances, sulfate detergents, urea, DEA, TEA, or phthalates.

In a consumer-use study, 84% of participants reported that skin instantly felt smoother, increasing to 92% after two weeks of use and to 100% after four weeks of use; 92% of participants reported that skin felt firmer after two weeks of use; and 88% of participants reported that dry lines around their eyes appeared to be improved after four weeks of use. In a clinical study, 100% of participants showed an increase in skin hydration after one week of use.

How do I use it: Massage one pump onto clean, dry skin in circular motions. Allow serum to absorb fully, finishing as needed with a moisturizer or SPF, not included. Use morning and night to enjoy firming benefits and luminous, deeply hydrated skin.



  • 1-fl oz Luminous Deep Hydration Firming Serum
  • Imported

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Reviews & Community QA

Rated 3.7 out of 5 by 39 reviewers.
Rated 5 out of 5 by Favorite Serum When the hosts at QVC said they couldn't live without this, I decided to try it. I've tried other Tatcha serums and this is my favorite. It's rich, substantial and effective in minimizing lines. I will buy this again when my current Tatcha serum runs out (it lasts a very long time -- all the Tatcha products do). 09-20-16
Rated 5 out of 5 by Great serum I recently tried this serum. I purchased a one time only value that included this serum with six of the hydrating firming face masks. Awesome value. I am surprised by the negative reviews. Personally, I find this serum to go on very smooth. You only néed a pea size amount. Maybe some people are using too much which could cause it to feel sticky and to ball up. Tatcha products are exceptional and I see results immediately. I already use both the cleansing oil and polishing grains. These products are a cut above the rest. 05-07-16
Rated 1 out of 5 by Worst serum I have ever tried I can't believe I'm saying this, but I have to be honest, his product was horrible. I'm shocked b/c i purchased it based on all the good reviews it received. I am so disappointed, I really wanted this to work, but it didn't. I saw no improvement in lines or increased hydration. what i did see was a whole lot of breakouts once i started using it. I had to stop, my skin actually felt dry after using it?? I do not have sensitive skin, but this did not agree with me. sorry, but not worth the big price tag... Tatcha fell short on this one. Love the cleansing oil though.... 04-23-16
Rated 5 out of 5 by Wonderful! I just love this product. I live in Hawaii where ther humidity is High. This product works well with our year round hot climate. We are lucky if we see any Winter. Purchased a lot of other Company's products and they cannot be used in our hot climate. TATCHA is just wonderful! Not oily! The oil that you do put on , turns to soap when rinsed with water. See great improvement in skin and deminishing fine lines. 04-03-16
Rated 5 out of 5 by can't live without this I first came across this because my daughter gave me this to try and I was really hesitant since I normally only buy my skincare at the pharmacy. I must say I was shocked at how quickly I saw an improvement in my skin! it helped with the little lines around my eyes and nose and I think my skin even feels healthier and more firm when I touch it. my sisters even noticed how different I looked and now they are buying it. It's worth every penny I pay for it! 01-07-16
Rated 5 out of 5 by Great Non-Greasy Moisture I like both Tatcha serums and have been using them for over a year and a half. QVC does not currently carry the brightening serum, but this one is a great addition as well. Personally, I use the brightening serum in the morning and this one at night, especially when it is cold and the air is dry. Thankfully it has worked well with my oily, acne prone, 40+ year old skin. It doesn't break me out. However, I have found a method of using this that works well for me. I try and make sure I put this on the very instant I rinse the cleansing powder off my face. I have found that it works so much better if my skin still has the slightly damp, just-washed feel. It seems to seal in the moisture and give the hyaluronic acid a big boost to have the dampness in the skin. I personally like to make sure that my fingers are not very dry either so that it gives a super smooth application. Always follow with a moisturizer. 12-22-15
Rated 5 out of 5 by THE BEST! This serum has completely changed my complexion. I am in my 50's and my skin tends to be dry, and dull. Since using the serum my skin texture is soft, hydrated and glowing. It truly delivers deep hydration, which gives you younger looking skin. 12-07-15
Rated 2 out of 5 by Other products that are better..... This product did not live up to my expectations. Did not see much change in the size of pores or skin. Was a sticky product. Do not think I would purchase it again. 12-07-15
  • 2016-09-23 T11:14:28.516-05:00
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