Created. Tested. Photographed. At smashbox Studios L.A.
It all began when brothers Dean and Davis Factor — two unique entrepreneurs and great-grandsons of makeup legend Max Factor — created smashbox Studios in 1990. With a slew of A-listers passing through the photo studios daily, Dean and Davis were often asked to develop makeup that met the demanding needs of a shoot. So the two combined talents — Dean being a business guru with an MBA and Davis being a leading celebrity/fashion photographer — to launch smashbox Cosmetics in 1996.
In the years that followed, their expertise in photography, fashion, and beauty turned smashbox into a hub of culture. The studios have served as the official home to Mercedes-Benz Fashion Week in L.A., and high-profile film and music events continue to be held here.
Today, the state-of the-art facility is still inundated with the most sought-after photographers, celebs, models, and makeup artists. This means those at smashbox are always swapping insider tips, tricks, and trends directly with the pros. Best of all? They share. smashbox believes knowledge truly is a beautiful thing, and theirs is just too good to keep to themselves. From demystifying application to finding quick fixes, they're inspired every day to create innovative products for everyone, everywhere.
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