What is it: Laura Geller's most extravagant mascara ever, DramaLASH Maximum Volumizing Mascara is an insanely lush, maximizing formula with a rich, luscious texture. The creamy, buildable formula creates the false-lash look.
Who is it for: Anyone who desires the look of fullness and drama of false lashes without the hassle. The glossy black color flatters all eye colors.
Why is it different: A specially designed, decadently soft, oversized brush catches and coats lashes to create the appearance of volume and length, transforming your look. The innovative gel-based formula includes kaolin, vitamin B5, and microcrystaline wax.
How do I use it: Apply from the base of the lashes to the tops, working in long, lifting strokes. For an even more dramatic effect, apply a second coat.
From Laura Geller.
- 0.45-oz DramaLASH Maximum Volumizing Mascara
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Tuesday, February 28, 2017 from 1 – 2 a.m., 1 – 2 p.m. ET