Joan Rivers Now & Forever Private Reserve Eau de Parfum 1.7 oz.

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Make a lasting impression with Joan Rivers' signature scent, Now & Forever Private Reserve. Sophisticated yet sensual, elegant yet spirited, this fragrant perfume parlays top notes of waterlily, honeysuckle, and muguet; middle notes of watermaze flower, tuberose, pineapple, peach and orange flower; and bottom notes of amber, skin musk, and sandalwood into a modern classic with a feminine sensibility. From Joan Rivers.


  • 1.7-fl oz Joan Rivers Now & Forever Private Reserve EDP
  • Cannot ship to PR, VI, AK, HI, Guam

Tune in to QVC for Joan Rivers Classics Collection(R)

Monday, January 30, 2017 from 9 – 10 a.m. ET and Wednesday, February 1, 2017 from 1 – 3 a.m., 1 – 3 p.m. ET

Delivery Date Estimate

Reviews & Community QA

Rated 4.3 out of 5 by 240 reviewers.
Rated 1 out of 5 by Disappointed Doesn't seem to last on me. I always get compliments on all of my other fragrances but not this one. Save your money and buy something else. 09-15-16
Rated 4 out of 5 by If you love white flowers, you will probably like this fragrance. I do like white flower scents, but this one is too astringent for me. A milder, softer white flower scent is Destiny by M. Miglin. I found Now & Forever too synthetic and headache inducing within 30 minutes of spraying each forearm. The first spray caused my nasal passages to swell, so the next day I tried spraying a shirt I was going to wear. Oh, I really wanted to make this fragrance work for me! No such luck, it still caused the nasal swelling and a mild headache. So, the shirt was hung in the bath and 24 hours later it still had a strong scent. Longevity is great. The gardenia really comes through, but I will stay with Pure Poison by Dior for that. I hated to return Now & Forever, but I just couldn't make it work for me. Wouldn't it be great if the Q would create sampler packs of the fragrances that are not available in stores (such as Joan, Tova, etc.), so we could try before we buy. Thus saving time and money for the customer. 07-18-16
Rated 5 out of 5 by Lovely! I am almost at the end of my first bottle and hope I receive my reorder soon. I am complemented on this scent frequently. It's the first time that is ever happened for me. I love it I can't wait for my next bottle! 07-13-16
Rated 5 out of 5 by LOVE IT!!! Love it, love it, love it. It is the only parfum or cologne I've ever worn and received "you smell nice" compliments. Even from my teenage grandson! When a teenage grandson compliments you, you know it's special! 07-13-16
Rated 5 out of 5 by OMG love No matter were I go people say my you smell good what are you wearing. I myself can not smell it on me but as long as everyone else keeps paying me compliments I will continue to wear Now And Forever by Joan Rivers(RIP) Don't stop making it. 05-20-16
Rated 5 out of 5 by the best !!! this by far is the the best parfum I have used in years clean and not sick heavy smell. please do not stop selling this!!!!! 05-05-16
Rated 4 out of 5 by nice scent I like the scent however it does not last on me. I gave it four stars because it might last on others. I'm still on the fence about returning this. I feel that perfume is very expensive for it not to last more then an hour or 2 05-01-16
Rated 5 out of 5 by Love It!!! I took a chance and ordered this, I wanted to try something new for summer. It is classy, light but stays with you all day! I love it and will be back to reorder!! 04-16-16
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