Joan Rivers Now & Forever Private Reserve Eau de Parfum 1.7 oz.

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Make a lasting impression with Joan Rivers' signature scent, Now & Forever Private Reserve. Sophisticated yet sensual, elegant yet spirited, this fragrant perfume parlays top notes of waterlily, honeysuckle, and muguet; middle notes of watermaze flower, tuberose, pineapple, peach and orange flower; and bottom notes of amber, skin musk, and sandalwood into a modern classic with a feminine sensibility. From Joan Rivers.


  • 1.7-fl oz Joan Rivers Now & Forever Private Reserve EDP
  • Cannot ship to PR, VI, AK, HI, Guam

See a list of products from Joan Rivers Classics Collection(R) show that aired

Monday, August 21, 2017 from 3 – 4 p.m. ET

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Reviews & Community QA

Joan Rivers Now & Forever Private Reserve Eau de Parfum 1.7 oz. is rated 4.3 out of 5 by 246.
Rated 1 out of 5 by from disappointed Love Joan...BUT... not this! Got it as a gift. I thought it would have gardenia and roses in the fragrance because of how Joan had pins made of them. Too strong, faded quickly. Wouldn`t tell my friend. Disappointed for sure!
Date published: 2017-06-29
Rated 5 out of 5 by from Elegant This scent is elegant. The sophisticated florals are just the right amount to cause co-workers to say, "you smell lovely, what are you wearing". I wore this for the first time on Wednesday and have been asked this repeatedly every day since. This is an ageless scent that is feminine, and classic yet classy.
Date published: 2017-04-23
Rated 5 out of 5 by from just beautiful i just received my bottle and wore it . It lasted all day and it is an amazing scent. I am getting another one since its on easy pay.
Date published: 2017-03-25
Rated 5 out of 5 by from Nice This scent lasts for hours. It is an EDP, not an EDT or cologne, so a light spray in the air, then walk through the mist is all that is needed. Not everyone's body chemistry is the same, so I understand those who say it didn't work on them. I'm happy it worked for me.
Date published: 2017-03-03
Rated 3 out of 5 by from A LITTLE DISAPPOINTED I had been wanting to order this fragrance for a while, but kept putting it off. Ordering perfume without testing is a bit of a gamble, I think - but I went ahead and ordered it anyway (fingers crossed !). Let me start by saying that the fragrance is quite lovely, quiet scent. I have an aversion to heavy, "perfumy" scents - and this is most definitely not ! However, I also find that the fragrance does not last very long - at least on me. After spending $59.00, I expect a little more than 1/2 hr. of fragrance. I have purchased perfumes in the past that cost less (Design" for example) and the fragrance will last for hours ! Don't this I'll re-purchase - sorry !!!
Date published: 2017-02-04
Rated 1 out of 5 by from Not for me Gave this one star, because there wasn't a 0. This perfume is not for me. It was a present from my husband for Xmas so I'm keeping it . But I would not recommend this to anyone. Everyone has to find their own scent. This one isn't mine!
Date published: 2017-01-19
Rated 1 out of 5 by from Disappointed Doesn't seem to last on me. I always get compliments on all of my other fragrances but not this one. Save your money and buy something else.
Date published: 2016-09-15
Rated 4 out of 5 by from If you love white flowers, you will probably like this fragrance. I do like white flower scents, but this one is too astringent for me. A milder, softer white flower scent is Destiny by M. Miglin. I found Now & Forever too synthetic and headache inducing within 30 minutes of spraying each forearm. The first spray caused my nasal passages to swell, so the next day I tried spraying a shirt I was going to wear. Oh, I really wanted to make this fragrance work for me! No such luck, it still caused the nasal swelling and a mild headache. So, the shirt was hung in the bath and 24 hours later it still had a strong scent. Longevity is great. The gardenia really comes through, but I will stay with Pure Poison by Dior for that. I hated to return Now & Forever, but I just couldn't make it work for me. Wouldn't it be great if the Q would create sampler packs of the fragrances that are not available in stores (such as Joan, Tova, etc.), so we could try before we buy. Thus saving time and money for the customer.
Date published: 2016-07-18
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