IT Cosmetics Vitality Cheek Flush Powder Blush Stain & Brush

If Sold Separately $58.00
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If Sold Separately: $58.00

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What is it: Vitality Cheek Flush is a cheek stain infused into a powder! Developed with plastic surgeons, this hydrating, brightening, and antiaging blush gives the perfect naturally pretty flush of color to the cheeks and lasts. This truly innovative formula contains It Cosmetics' Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus, Vitality Cheek Flush is packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea. This formula is also paraben-free.

Who is it for: Anyone who wants to add a naturally pretty flush of color to their cheeks that lasts and gives that lit-from-within glow; and anyone who wants hydrating, brightening, and antiaging benefits for their skin.

Why is it different: Vitality Cheek Flush takes the place of your powder blush, cheek stain, antioxidant defense, and hydrating skin conditioner all in one innovative technology! The cutting-edge micro-milled, long-wear powder stain is also talc-free, so it never clings to fine lines and wrinkles. Plus, it gives you that glow of a stain!

How do I use it: Using the included Luxe French Boutique Blush Brush, lightly dust over the apples of your cheeks using light, upward, sweeping motions. Just the lightest touch of this blush provides a gorgeous flush of color that lasts. For more intense color, apply a second dusting of blush. If you over apply, dust a bit of foundation or finishing powder over the top to soften.

From IT Cosmetics(R).

  • Includes 0.136-oz Vitality Cheek Flush and Luxe French Boutique Blush Brush
  • Pretty in Peony: a soft peachy pink shade
  • Radiant in Rose: a rosy pink shade
  • Magical in Mauve: a spicy, rosy plum shade


Mica; Dimethicone; Magnesium Stearate; Lauroyl Lysine; Carthamus Tinctorius (Safflower) Seed Oil; Tocopheryl Acetate; Ascorbyl Palmitate; Prunus Domestica Seed Oil; Prunus Cerasus (Bitter Cherry) Seed Oil; Punica Granatum (Pomegranate) Extract; Camellia Sinensis Leaf Extract; Camellia Oleifera Seed Extract; Vitis Vinifera (Grape) Seed Extract; Aloe Barbadensis (Aloe Vera) Leaf Extract; Laminaria Ochroleuca Extract; Retinyl Palmitate; Ethylhexyl Palmitate; Silica Dimethyl Silylate; Butylene Glycol; Hyaluronic Acid; Lonicera Caprifolium Flower Extract; Lonicera Japonica Flower Extract; Simmondsia Chinensis (Jojoba) Seed Oil. May contain: Titanium Dioxide (CI 77891); Iron Oxides (CI 77492); Iron Oxides (CI 77491); Iron Oxides (CI 77499); Blue 1 Lake (CI 42090:2); Yellow 5 Lake (CI 19140:1); Ultramarines (CI 77007); Red 27 Lake (CI 45410:1).

Information provided by It Cosmetics.

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 4.6 out of 5 by 514 reviewers.
Rated 1 out of 5 by Very Bright Blush I bought this blush in peony which is described as a "soft peachy pink". It's not "soft" and I didn't see a hint of peach. This blush is a bright, unnatural pink that made me look like a clown. I liked the brush but I wouldn't recommend this product. 07-20-16
Rated 5 out of 5 by Love it I bought the Pretty in Peony shade, and love both the colour and the fact that it lasts all day. As others have said, the colour can be intense if applied too heavily - it really doesn't take much! I am quite fair skinned, so I just barely tap the brush onto the blush a couple of times before lightly applying to my cheeks. On the bright side, it will last me forever! 07-12-16
Rated 5 out of 5 by Love Live Laugh!!! This is how I feel when I where this cheek stain. It lasts all day. I get a lot of compliments, like, "you look so happy"or "your glowing today". Love it!!! 07-04-16
Rated 5 out of 5 by Easy to apply and natural appearance Color of the blush is very natural. As advertised just a very light dusting is needed to brighten cheeks. Easy application. Very pleased. 07-02-16
Rated 5 out of 5 by THANK YOU FOR THIS PRODUCT! It does not take a lot of blush on the brush to give a natural and even looking color on the cheek and the best part is that it lasts so long! I can't tell you how much this means! I ordered the apple color and it's wonderful. Not too bright at all! - trust me, I am conservative and love a natural look. You just have to LIGHTLY tap the brush onto the powder, which is great since a little will go a long way! Also, LOVE the brush which makes for nice soft application. For comparison - I am very fair with brunette hair. I don't usually wear the coral shades of blush so I chose this color and it is perfect. 06-30-16
Rated 3 out of 5 by Too pink Great item, but was led to believe this had a little peach color in it. At least during the presentation that was mentioned. Hope they will bring a peachy/coral blush. recommend if your skin tone can handle pink. Returned 06-22-16
Rated 5 out of 5 by Blush Powder Purchased the blush stain in Mauve. Goes on smoothly, no streaking. You can control how much color you want. A little goes a long way Love, love the blush brush. 06-15-16
Rated 1 out of 5 by Too Bright They said on the demo not to worry, that the color does not come on as bright as shown. Wrong. Very Clown-ish and I could not get it to blend lighter. Very disappointed...sent it back. 06-08-16
  • 2016-07-23 T09:26:05.390-05:00
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