It Cosmetics Vitality Cheek Flush Powder Blush Stain & Brush
Sweet Matte Apple!!
I absolutely love this blush. It lasts all day and goes on flawlessly. The brush is amazing! I wasn't sure how the Sweet Matte Apple color would look (I am fairest of fair and usually go for the rosey colors)...but this color is awesome! The best blush I've ever used hands down! Will definitely be buying more colors of this blush!
Simply Beautiful Fool Proof Blush!
I hate to say it, I am blush challenged. I usually use too much, barely use too little or it looks like I was attacked by a group of preschoolers with paint. Those days are gone! Tap the amazing brush, find the apple of your cheek, touch and sweep and PERFECT, FOOL PROOF BLUSH!!!
The color is lovely, it goes on soft with no sparkle or shine and it lasts. I'm accustomed to my blush disappearing by noon, but not with It. It's just a beautiful, soft color that stays. I'm 58, and it's perfect with my skin. Don't be afraid that the color is too bright, it isn't. I love this blush and the brush. Great purchase.
This blush is just what I have been looking for. It took a little practice, but now I get a lovely shade of pink that lasts all day.
Brush Head Too Large
This is my first time using this product, I am normally a BE girl. I like the blush color and the feel of the product, and will continue to purchase; I think you won me over! What I think needs improving is the brush and the compact; the brush feels wonderful on the skin however, the head is too large and it spreads the blush all over the cheek area, making it hard to apply a nice thin line. The compact is hard to open, it took several minutes of fussing with it to open the blush compartment vs. the mirror. These two items are the reason for the 4 stars vs. 5
Love this. It is the best flush (accurate term) I have ever used. One light swipe of the brush over the product and on to my cheeks is amazing. Perfect color. Please do no do like so many companies...when I find a product I like...they up and change it. This flush should be on everyones face for ever. No reason to change one thing about it.
I would never use a personal cosmetic as a gift....not appropriate. I would recommend a friend to purchase this product but not give as a gift.
STAYS ON ALL DAY
This blush does stay on all day. I own this in the matte sweet apple & love the color. Don't let the dark/bright shade scare you, it goes on light & very little goes a long way. Love the brush too, makes putting the blush on fool proof.
I am allergic to retinol palmatate had 2 got back
I was so sad when I found out there was retinol palmatate in these products. I am very allergic to this ingredient. So I had to return. Tried it on my face and after a few hours my cheeks were itchy and red. later had a few small blisters on both of my cheeks.
Will suffer for a few days now but will go away.
This really was a great product but not for women allergic to retinol.
Just like all the other IT products, I LOVE this. just the perfect shade for all color types.
I will be tossing out all my other brands/colors. This color and the "peony," applied with this brush - are the most natural looking and the most pleasant to apply by far for me.
Did What it Promised!!!!!!!!!!!!!!!!!
I purchase this because Jamie claimed it was a "last all day" blush. She wasn't kidding. You only need a tiny amount of this to get a nice bit of colour on your cheeks. This lasts all day long, until you remove it.
The included brush is as soft as a kitten's fur. You just need touch the brush to the product to get the amount you need. Well worth the price as I see this lasting a long time.
I have this blush in all 4 colors but find myself using the rose the most often. I have used it for about 8 months now and you can not see where I have used up any product. A little goes a long long way. If you use a light hand, it goes on very easy. The colors are natural and it last all day until I remove it at night. I can not find anything I don't like about this blush. And the brush is nice also.
Brush is BIG
I am impressed with the IT products I have tried and will try more. This blush is very nice, and I agree that it takes a little practice to determine how much product to put on the brush and how focefully to apply it. About the brush . . . . . I know people rave about it and it's a big selling point for the brand. Yes, it is very soft and feels nice. However . . . . it makes no sense to me to use a brush that is bigger than the area you are brushing! You wouldn't use a 12 inch paintbrush on a 6 inch wall, right? So it's tricky for me to get the blush on the brush but then not use the entire brush head when sweeping over my cheek. I've learned to control it but for me, a smaller brush would work better.