IT Cosmetics Vitality Cheek Flush Powder Blush Stain & Brush

Easy Pay Expires 6/26/16 at 11:59pm PT
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If Sold Separately: $58.00

or 2 Easy Pays of $17.50

+ S&H and tax Good until June 27, 2016 2:59 a.m. ET

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What is it: Vitality Cheek Flush is a cheek stain infused into a powder! Developed with plastic surgeons, this hydrating, brightening, and antiaging blush gives the perfect naturally pretty flush of color to the cheeks and lasts. This truly innovative formula contains It Cosmetics' Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus, Vitality Cheek Flush is packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea. This formula is also paraben-free.

Who is it for: Anyone who wants to add a naturally pretty flush of color to their cheeks that lasts and gives that lit-from-within glow; and anyone who wants hydrating, brightening, and antiaging benefits for their skin.

Why is it different: Vitality Cheek Flush takes the place of your powder blush, cheek stain, antioxidant defense, and hydrating skin conditioner all in one innovative technology! The cutting-edge micro-milled, long-wear powder stain is also talc-free, so it never clings to fine lines and wrinkles. Plus, it gives you that glow of a stain!

How do I use it: Using the included Luxe French Boutique Blush Brush, lightly dust over the apples of your cheeks using light, upward, sweeping motions. Just the lightest touch of this blush provides a gorgeous flush of color that lasts. For more intense color, apply a second dusting of blush. If you over apply, dust a bit of foundation or finishing powder over the top to soften.

From IT Cosmetics(R).

  • Includes 0.136-oz Vitality Cheek Flush and Luxe French Boutique Blush Brush
  • Pretty in Peony: a soft peachy pink shade
  • Radiant in Rose: a rosy pink shade
  • Magical in Mauve: a spicy, rosy plum shade


Mica; Dimethicone; Magnesium Stearate; Lauroyl Lysine; Carthamus Tinctorius (Safflower) Seed Oil; Tocopheryl Acetate; Ascorbyl Palmitate; Prunus Domestica Seed Oil; Prunus Cerasus (Bitter Cherry) Seed Oil; Punica Granatum (Pomegranate) Extract; Camellia Sinensis Leaf Extract; Camellia Oleifera Seed Extract; Vitis Vinifera (Grape) Seed Extract; Aloe Barbadensis (Aloe Vera) Leaf Extract; Laminaria Ochroleuca Extract; Retinyl Palmitate; Ethylhexyl Palmitate; Silica Dimethyl Silylate; Butylene Glycol; Hyaluronic Acid; Lonicera Caprifolium Flower Extract; Lonicera Japonica Flower Extract; Simmondsia Chinensis (Jojoba) Seed Oil. May contain: Titanium Dioxide (CI 77891); Iron Oxides (CI 77492); Iron Oxides (CI 77491); Iron Oxides (CI 77499); Blue 1 Lake (CI 42090:2); Yellow 5 Lake (CI 19140:1); Ultramarines (CI 77007); Red 27 Lake (CI 45410:1).

Information provided by It Cosmetics.

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 4.6 out of 5 by 509 reviewers.
Rated 3 out of 5 by Too pink Great item, but was led to believe this had a little peach color in it. At least during the presentation that was mentioned. Hope they will bring a peachy/coral blush. recommend if your skin tone can handle pink. Returned 06-22-16
Rated 5 out of 5 by Blush Powder Purchased the blush stain in Mauve. Goes on smoothly, no streaking. You can control how much color you want. A little goes a long way Love, love the blush brush. 06-15-16
Rated 1 out of 5 by Too Bright They said on the demo not to worry, that the color does not come on as bright as shown. Wrong. Very Clown-ish and I could not get it to blend lighter. Very disappointed...sent it back. 06-08-16
Rated 3 out of 5 by Too "powdery" but great color I use a lot of IT and like the cream blush, Bye Bye Pores blush and the Ombre blush. The Vitality blush stain is too drying for me. Seem to leave a powder layer on top of my skin. The apple color was a lovely rose shade and the brush was a marvel as usual for IT. 06-05-16
Rated 5 out of 5 by Beautiful Color I was on the fence of purchasing this as I have a pink pigment to my skin and was afraid this would emphasize it more. I have not been able to use blush in many years until now. I use the It illumination foundation and this blush works great with it. The foundation covers up my pink skin and this blush adds the color where it belongs and it is beautiful. I purchased the pretty in peony. I watched the presentation so I knew that you only needed to use a small amount. I liked it so much that I went back for another color. 05-22-16
Rated 2 out of 5 by Shade too intense I purchased this in Pretty in Peony. The blush is highly pigmented and no matter how lightly I applied it, I looked clownish. I am not fair completed and really thought it would be great. The brush is nice, but so disappointed with the blush... Glad that others are having better results! 05-21-16
Rated 4 out of 5 by Love the Color!! Saw this on a whim with the brush and decided to buy.. Its a color that i would normally not buy however i wanted to try something new... i was eager to put on once it was delivered.. the color is very pigmented only need one tap with brush and you are good to go.. its like a pinky coral on my fair skin.. so putting to much on will look like a clown... it wore well though my 10 hour day.. no itchy since i have sensitive skin.. the brush that it comes with works great and applies evenly.. if needed you can use a bigger brush for application.. glad i took a chance on this one.. love that it has no shimmer and its matte.. hope that IT will come out with more matte colors in the future... 05-20-16
Rated 5 out of 5 by Beautiful Results Easy to Use I purchased this blush to go with the illuminating foundation and Tightline mascara..I love how easy to use this is..you barely touch it to the brush and swirl it on your cheekbones...it's up to you how much to apply...I totally recommend this to others! 05-14-16
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