It Cosmetics Hello Light Anti-Aging Creme Luminizer with Brush
When I first applied this product, it made no difference at all. I applied more of the product, only to realize the product looked like zinc on my face. I watched the demo before I made the purchase, but my experience using the product was nothing like the demo.
As I hit my 40's, make up you buy in the stores seem too dark for me. I use this everyday on my eyelids with just mascara and I love it. I bought my first one over a year ago and I'm still using it. Works well on lips too, everyone says I look so relaxed and refreshed, its the best.
I wanted to love this product because I watched the demonstration on TV and it looked like the exact luminizer I was looking for. First, the brush gets 5 stars and the product itself probably does too however, I think there is a learning curve to applying it that I'm just not getting right. I've had it 2 weeks now and before my time to return it runs out, I think it best to just give up on the product. I do see the product but that's only when I've put a ton on and then it makes my cheekbones and under my eyes look very white. I see no change on my forehead and when I tried to brighten in the corner of my eyes, it just looked very white and too noticeable and unnatural. I love my other It cosmetics and want to find a luminizer that works for me but after 2 weeks of trying, I sadly have to send this one back.
I actually LOVE this product!
This product adds just the right touch of brightness to your face without being sparkly or overdone. I didn't know what to expect, but it is a product that actually does what it says it will. Follow the directions, don't over-do it and you'll love the results. I'm late 50's and I was afraid it might emphasize those wrinkles around my eyes--but it actually helps make them less noticeable. Finally I feel like there's a product (besides WEN) that's worth the price (and does what it says!)
A little greasy feeling
I saw this on QVC and thought that it would be perfect to just provide light to some of the areas that need a little lift. I am 49 and really loved the presentation on QVC. I like the product and am keeping it. I think it is probably better for special nights out or date nights with my husband. I would not wear this every day as it feels a little greasy. It is not a powder, it is like a makeup, so to me it even looks a little oily on the skin, and for that, I gave it four stars in place of five.
My new favorite product
Makes a huge difference in brightening up around my eyes. I just love it. Won't leave home with it.
Very Nice Product!
This is the first luminizer which I have been happy with. It applies nicely and easily. The brush is great and delivers a subtle glow. Just right!
THE BEST LUMINIZER!!
I have used this for about a year now and many in between. This is the best - for me anyway. It gives your face just that right amount of glow and you can control how much glow you want. It stays all day. Please don't stop producing this Jamie.
I've tried many highlighters from powders to creams. Some are to drying and some are way too fake of a glow. This highlighter by It Cosmetics is by far the best highlighter I have used. You don't need much and this adds just enough glow to your cheekbones without looking fake or like you are 16 years old. I have used other items from It Cosmetics and also have been very pleased with them. Plus the brush is just fantastic..just the right angle and blends great. Give it a try you won't be disappointed.
Not noticeable but happy with the result...I've been using it for a week now and getting better in applying it. I always love it products!
Awesome subtle glow. Amazing product. Easy to use, no way you can mess it up. Easily applied with the amazing brush over powder or crime foundation. Highly recommend.
highlights any wrinkles or lines sadly..
I reallllllllllly wanted to love this product as I love IT's CC cream and powered foundations and their brushes ARE THE BOMB...BUT this will not make you look younger if you already have those fine teeny little lines any where on your face or eye area..matter of fact it will make them MORE obvious which is what I didn't want at all....would be ok if you had zero lines or wrinkles.....so sadly sending this back :(