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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo
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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1484 1484
Great mascara. The wand is so so... Love the mascara but the little ball at the tip broke off the first time using it, so I cannot comment on how it works. Would have loved to been able to use the tip to get to the tiny lashes in the corners. The mascara is great and is a nice dark black. Lasts all day and doesn't melt or leave little specks under the eyes after a few hours. Will buy more and hope that the special tip stays on with the next tube. Would have given 5 stars had the wand stayed put together. 07-19-14
Best Purchase Ever! This mascara is wonderful, and works perfect for my lashes. It goes on smooth, stays on well, and is way better than drugstore or grocery store brands. I don't have to put many coats because it coats the lashes perfect, and well. Doesn't take a lot to get a great look, this has become my only mascara! 07-16-14
Disappointing Did not curl my eyelashes as claimed, but I do have very straight lashes. For some reason, this mascara would straighten out the lashes if I curled them first,..which is the better way if using an eyelash curler. So I have to apply the mascara first and hope all is well to curl them later. But sometimes that becomes a mess and it clumps. Also, I could not add a second layer or it clumped. 07-15-14
Not Good I love IT products, but this one is not a winner. Mascara is clumpy and the special ball at the end broke off after one use. Will stick with Mally's mascara. That formula has never let me down. 07-12-14
Best mascara EVER! Love this mascara...lots of compliments....please, please make it available in brown or black/ brown for a softer look. The black is actually too strong for my skin color but I use it anyway because the results are so fabulous! Thank you for this product. 07-12-14
I am delighted Does not irritate my very sensitive eyes.yeah,it's kind of clumpy,seems wasteful to wipe tip of wand before using but for the first time in years I can wear mascara for a whole day without itching or swelling and I have tried many different brands 07-11-14
Clumpers But Great Once you Wipe off The Clumps I love IT. First time trying this mascara, I bought the 3-tube set. It's very clumpy just opening the tube. Since the wand is so different it took me 3 days to figure out that not to smear my eyelids, I needed to wipe off the wand to eliminate the clumps. Then was easy to apply. I'm disappointed that it's so clumpy and the clumps, once in your clashes are hard to comb out without adding more clumpage. My advice is to first wipe off the wand, to get rid of the clumps, then apply. Once you get it applied, it is a fantastic, no smudge, no fumes perfect product. My eyelashes DO say hello in the mirror now when I regularly don't really see any lashes. Delivers the brand promise, but has clumps. Reformulate to get rid of the clumps and you have me for life. 07-08-14
Takes Too Many Coats I wish it were thicker and quicker to apply wish it were smoother too 07-08-14
Not for me I really wanted to like this product. It went on nice, made my lashes look good. BUT, I live in a warm climate and within a hour I looked like a raccoon. Not in the least little bit waterproof! I am not the type to send things back, but this is going back...... 07-08-14
Very Disappointed Not worth the money - Mascara clumps - the "special brush" is a huge disappointment. Overall this product is a waste of money. Some of the less expensive mascaras I have tried are MUCH better than this product. First product I have purchased from QVC that has not lived up to the advertising. Have been a QVC buyer for many years and a first time IT cosmetics customer. Will not try their other cosmetics based on this product. 07-06-14
Worked great but stings the eyes badly This mascara worked great but stings your eyes badly after a hour or more wear. It was so bad I had to take it off. Also it smears. If they can make this waterproof and eliminate whatever is making peoples eyes sting this product would be great. 07-06-14
Good Over-all Mascara This mascara is about the best for what it does of all that I've tried. My only complaint is that it can be difficult to clean up if you happen to get a little bit under you eye or on the eyelid. Make sure you give this product enough time to set before applying another coat. Generally apply carefully and deliberately for the best results. Nice job on the quality ingredients folks! Gloria 07-05-14
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