Item no:A218670

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving formula...to the brush designed with a lash ball detailer to reach every inner and outer corner lash...to the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black
Made in USA

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A218670 — It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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Customer Reviews Community Q&A

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1259 1259

Best Mascara I EVER USED!!!! Hi, I have used all mascaras on the market,in stores,BUT when I tired this mascara,it was like WOW!!! This mascara DOES NOT<Flake,run,& when I went to take it off it came right off with make-up remover (any kind).It is the BEST mascara I have EVER used,& believe me I've used & tired all of them.This mascara DOES what IT CLAIMS TO DO.I am 55 yrs. old,& my eyes are one of my best features & I WILL NOT USE ANY OTHER MASCARA BUT THIS!!!!!! Thank You for the wonderful mascara!!!!!! Tammy from Maryland. 05-20-13

Finally Perfect Lashes! For the last few years I haven't been able to find a mascara that met my standards. None were volumizing enough, black enough, none lifted my lashes and it was impossible to get the very outer lashes- and since I'm blonde I thought they were very short at the end because they were invisible. I bought this with the tightline black lash primer and WOW! The combination really gets even those very last lashes, lifts and separates every single lash, makes them super black, and adds incredible volume! My lashes look fake like the last time I really loved a mascara that was discontinued a few years ago, triggering my fruitless mascara search. I watched a couple dozen presentations of this mascara before buying it, and I wish I hadn't waited! I was SUPER skeptical but this really is an amazing product, and I only ever used designer mascaras so price wasn't even an issue for me. I get two for the price I was paying for ONE of my old lame mascaras! 05-19-13

Awesome wand I am a makeup artist & I've used a ton of mascaras on my clients. I love this for ME because i have deep set eyes - the ball at the end of the wand reaches hard to reach corners (not to mention, really short eyelashes in those corners!) Does not clump and lasts all day =0) Im fairly new to this brand. I love their brushes as well. Very well made. 05-19-13

Don't waste your money Very average. Saw no difference. Still clumped on tip and barely any on wand. 05-18-13

Love This Got this a month ago.. All that is said true..lashes are longer ,vibrant not drying, and lots of volume .. Great purchase would recommend for purchase .. 05-18-13

Best ever I do not understand any bad reviews on this product either. I love this mascara. You can use their primer or not. I find I only need the mascara. I get NO FLAKING and I hate flaky mascara. One coat is all I need unless I want two and Wow. Love the ball tip especially for getting small lashes and the bottom lashes. I would not hesitate to try it. 05-17-13

Best mascara I've ever found This mascara is smooth and true to color. I used many brands until I found this and now I'm hooked. 05-13-13

Weird brush Got this in a TSV. The brush with the ball on the end was very hard to use. I actually cut the thing off but the actual mascara is not so great either. Very clumpy and flaky. This product needs to go back to the drawing board. Yikes!!!!! 05-11-13

Awesome ! I use this with the primer and my lashes look like I got professional extensions! Easy to use, buildable- never gets clumpy like mally. I use like Jamie instructed and have never had any problems. Love this! 05-11-13

YOU GOT IT RIGHT~HELLO LASHES! This mascara is AWESOME! I put on one coat, which is really all you need, then I put on a second and VA BOOM lashes galore. If you have very thin and spars lashes give this product a try you can't go wrong. I never thought I would be able to get my lashes any bigger but boy was I wrong! If you're sitting on the fence don't jump off and order this mascara................you will LOVE it!!!!! 05-11-13

Shocked by all of the bad reviews! I purchased this as part of a TSV set, and I did not buy the TSV for this product. However, of all 5 things in the It Cosmetics set I received, this mascara is by far my favorite. It does an amazing job of volumizing and separating my lashes, which is why I'm confused by all of the reviews saying otherwise. This mascara never clumps on me: in fact, quite the opposite. I do brush off the excess mascara from the wand before application, but I do that with every mascara I own. I own a number of high-end mascaras including Dior Overcurl, Clinique, Benefit They're Real and Bad Gal Lash, but this Hello Lashes mascara is the only one I consider to be worth the money. 05-11-13

Disappointed I received this mascara in my TSV. I was very excited to receive this. Basically, this mascara is very average. No better or worse than any other mascara. My biggest disappointment was that it dried out so fast. I barely got 30 days out of it before I had to toss it. I really do like the brush though....wish the mascara was better. 05-10-13

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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