IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics(R).

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 3.3 out of 5 by 1667 reviewers.
Rated 5 out of 5 by Great Mascara I purchased the 5-in-1 Volumizing Mascara Duo and I am very happy with it. It really stays put and no dust/flakes falling off on my face from it. It only comes in black but I wish IT Cosmetics would make it in a color called Black/Brown. The color is dark but not so black/black. I like the tip of the brush for the corners of my lashes and it works great. I highly recommend this mascara to all ladies. 07-10-16
Rated 2 out of 5 by Clumps abound! I was hopeful after watching the models on QVC wearing this mascara. I have found this product is no different than what I buy at the drug store. It clumps and then drys in chunks on my lashes. Overpriced for a run of the mill product. I would not buy this again. 06-19-16
Rated 1 out of 5 by not sure I was terribly excited about this product. As some of you know as we get older we lose hair where we don't want to and grow hair where we don't want to with that being said my lashes are becoming thin so I hoped this was the answer but FOR ME it did not work. I have only used the mascara for a week but do not like the way it works it looks very spidery (for lack of a better word) and I curl my few lahes first and it just seems to flatten them and they do not look pretty Any hints for this mascara I don't know About? The other products have so far been everything I hoped for. 06-16-16
Rated 1 out of 5 by Really Disappointed in Product This mascara runs and smears at the first hint of humidity, sweat, and will run in an instant. I wish I had checked more on this product before I purchased it. I basically wasted $48 because I refuse to wear this mascara and end up looking like a clown when it starts running if I get hot, or it is humid when I go outside. Very disappointed. 06-04-16
Rated 5 out of 5 by Terrific mascara After chemo 5 years ago, I had no eyelashes. This is the first mascara I've tried that has nourished my '6 eyelashes' and has helped me look as if I finally have some lashes. Thanks! 05-18-16
Rated 5 out of 5 by Love my mascara!!! The best mascara u can buy, tried others doesn't compare. Other brands that have fibers in them are clumpy and have to put on 2-3 coats. 1 coat of IT Cosmetics works every time. More coats of course make them longer and fuller. Best value for two even better. Use a lot of their products with no side effects, as they claim it is hypoallergenic 05-17-16
Rated 2 out of 5 by Goes On Beautifully, But Becomes A Smeary Mess Lashes look great to start, thanks to the ball-tip wand that allows complete coverage. But if there is any water in the vicinity--sneeze, laugh, sweat--it smears something awful. This formula is just not for me. 05-03-16
Rated 3 out of 5 by Really Awkward Applicator. Well I really like this mascara. One of the very best I've used. It stays on and doesn't flake or cause "raccoon eyes". All that said, the delivery system stinks. Worse mascara brush ever. Very difficult to apply due to the little ball at the end. Even after much practice I have still managed to poke myself in the eye more than once. It would have been nice to have two separate mascara wands-one straight for the upper lashes and one "ball" type for lower lash application. If it wasn't for the wand I would have given a much higher rating. 04-30-16
  • 2016-07-24 T12:55:13.897-05:00
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