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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo
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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1459 1459
good coverage bad ball on applicator The ball broke off on two of my applicators. I called qvc and they issued a refund. This flaw needs to be fixed. Otherwise the product is good. 04-04-14
Good Mascara I like this mascara as far as the formula goes. It gives good coverage without clumping. However I was disappointed that it did not curl my lashes the way it did on the models. 04-04-14
BROWN PLEASE!!!!!!! Despite what the professional cosmetic companies say BLACK MASCARA DOES NOT LOOK GOOD ON EVERYBODY!!! Jamie PLEASE bring a brown mascara to your line!!! It is getting difficult to find the brown mascara and it's very frustrating. I know a lot of women are tired of hearing black mascara is for everybody. NO, NO, NO not true!! Thank you Jamie!!! Would rate 5 star if it were BROWN!!!!!! 04-03-14
Great mascara, defective brush! Absolutely LOVE the mascara & the applicator BUT like the majority of other users have attested, the tip of the brush came off in the tube after a week of use! SUCH A SHAME! Had to return but so hope this defect is resolved. If so, I would love to try again with brush improvement. Can't you make brush 1 piece? 04-03-14
I love it! I love this mascara. This is the first mascara I have had that stays on and thickens my eyelashes. The brush is easy to use and the ball tip helps me put it on in the corners. I am 72 and my hand shakes. If I can use the brush anyone can. Unlike other reviews, the ball tip has never come off for me after many orders of this product. 03-28-14
love the mascara. I really like the mascara, as it doesn't weigh down my lashes, but I only gave it a 4 star, as the ball end on one of the wands was actually missing when I received it. I kept the mascara though, and going to re-order another one, as I do like the product. I have tried many different mascara's and this one is one of the best. I'm hoping the wands hold up on my new order. Please try better on the wand ball, as this is a good feature. 03-27-14
disappointed the brush wasn't as full as it looked in the picture, it went on in clumps. its fine if you've got 15 or more minutes to sit there and apply to each individual lash but i don't have that kind of time. i will be going back to my old routine of 2 different mascaras to get the look i want in a much quicker time. i was so looking forward to this mascara and hoping it would do what it said it would. 03-17-14
Great Product but applicator needs work Got my first mascara and after about one month the ball tip broke off and reminded in the tube. Got a second one, and knowing what happen was very careful when using. This one lasted less than a week before breaking. Looking at other reviews, looks like many others had the same problem. Packaging needs a redesign. Love the product but can't keep purchasing a product that continues to break. 03-13-14
Love It!! I absolutely love this mascara! It goes on easily, layers and coats beautifully and the ball enables you to get the corners and bottom lashes easier. It doesn't clump either. The only reason I don't give it 5 stars is the ball tends to break off into the tube if you're not careful. Pull it out easy and you'll be fine. Thanks IT for such a wonderful product!!! 03-10-14
HELLO LASHES LOVE BUT DEFECTIVE I love the Hello Lashes Mascara! The first time I bought it the mascara was perfect; however the second & third times I ordered them I opened it & NO BALL on the end! That was one of the reasons I bought it! I'll be reading the Reviews to see if this issue is corrected. Until then I will not be purchasing again. It would also be nice to have a Waterproof version. 03-10-14
Very Disappointed I have ordered this mascara three different times, hoping each time that the ball won't break off in the tube this time, but it happened again -- and I had only used it one day before it broke off. The concept is great - and for the few minutes that you are able to use the product with the ball still on the end, it is great. I just gave a tube to a friend, and I'm waiting to see how long it takes her to call and tell me that the ball broke off. I won't be ordering this product again until I hear on air that they have corrected the problem. 03-07-14
FINALLY FOUND WHAT I AM LOOKING FOR! I FOUND IT! In my 55 years, I have purchased too many mascaras. Some of have been okay, but I have finally found what I have been searching for and it has a special brush which works wonder. Why wasn't this available all those years? Thank you QVC and it!! 03-03-14

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