IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

If Sold Separately: $48.00

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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Rated 3.3 out of 5 by 1604 reviewers.
Rated 5 out of 5 by Best Mascara Ever! Once I tried this mascara, I gave up using a mascara I had been loyal to for years. I wear contact lenses, and this mascara didn't irritate my eyes. My lashes are fuller, and at the end of the day I don't have "raccoon" eyes. Every time I venture out and try a new cosmetic from It, I am satisfied. Fantastic brand! Thank you! 07-27-15
Rated 4 out of 5 by The Ball gets in the way... This is a good mascara. I'm a mascara junkie and I can tell this is a good formula. However, I hate the brush. The ball at the end is way too big. I find that it gets in the way of application. I actually cut the darn thing off and application was so much easier. 07-24-15
Rated 1 out of 5 by Disappointed I bought 3 tubes and was so excited to get what I thought would be a fabulous mascara only to be disappointed. I gave my granddaughter a tube and we had the same experience, dry, flakey, hard to remove! Awful mascara. Returning. 07-20-15
Rated 3 out of 5 by Just Mascara It didn't work any better or any worse than most mascaras I've used 07-07-15
Rated 4 out of 5 by Makes lashes look great! I have a love hate relationship with this mascara! I really like how this mascara makes my eye lashes look when I can put it on properly, and it will stay on all day. My right eye always comes out perfect, but the ball on the end makes it awkward to do my left eye, and my left eye always clumps. After a week or two it dries out a little and it is even harder to apply and will clump on both eyes. When the Mascara clumps it is impossible for me to get them separated, trying to use the brush only makes it worse. If it was easier to get my eyelashes separated after use I would give it 5 stars. 07-05-15
Rated 5 out of 5 by I Have Eyelashes! I am surprised at some of the bad reviews. This is one of the only mascaras that work for me. 07-03-15
Rated 2 out of 5 by not very user friendly If I concentrated reeeeealllly hard I was able to apply this mascara in a way that did not give me clumpy lashes similar to what was seen in the presentation, but putting mascara on like a normal person I looked like tammy Faye baker. I prefer more user friendly mascara. I will be returning. 07-02-15
Rated 2 out of 5 by IT Mascara Isn't For Me I use all IT cosmetics and this was the first item I am returning. The brush is great and provides definition but ... IT was not smudge proof and with the hot weather it ran under my eyes. My hope is that improves so that all my make up is IT ! 06-30-15
Rated 1 out of 5 by Very disappointed Over last few years, having become a huge fan of It Cosmetics and use almost exclusively. So it was time to try this mascara. It seemed dried out and hardly any mascara on the brush. Eventually I even put a little water in the tube, hoping maybe some product just needed to loosen up, but no success. I ended up throwing the tube away. I did like wand/brush. I don't know if this lack of product was a quality control issue that particular time, or it's an ongoing problem, but not willing to take a chance again. 06-23-15
Rated 1 out of 5 by IT Cosmetics mascara Way too expensive for the quality. Very thick and clumpy, not waterproof or smudge proof. 06-10-15
Rated 5 out of 5 by Favorite Mascara Love the applicator and the formula. I always order the duo so I am never without it. 06-06-15
Rated 5 out of 5 by Long long awaiting I was up late one night and decided to turn on the tv and watch QVC. They were selling this eyelash mascara. It looked great and I figured that since I was almost out of my current brand I would try something new. So I ordered it of course with other stuff and got it very fast before my current one was out. It was very easy to apply and did the trick with making my eyelashes twice the length. I am 61 years old and in time your lashes fall out. I feel great when I use it daily. Good investment if you want those long lashes once again. 06-05-15
  • 2015-08-03T14:25:23.053-05:00
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