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IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

If Sold Separately: $48.00

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Shipping & Handling: $3.00

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On-Air Presentation
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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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Rated 3.3 out of 5 by 1650 reviewers.
Rated 5 out of 5 by My new favorite mascara! Since hitting 50-something, my eyelashes have started to disappear, so I decided to try this product. I love the volume that it gives you and that the ingredients worked for me with my endless allergies. I will continue to re-order! Thank you for this product! 02-04-16
Rated 1 out of 5 by Not Sure I don't now if I got a tube that was dried out, but didn't seem like enough product on brush. I was really hoping this would work. Afraid to buy again. 01-24-16
Rated 1 out of 5 by So Sad This mascara was not even close to what I expected. Didn't volumize or extend like on the presentation. Going back to Mally........ her mascara delivers! 01-18-16
Rated 1 out of 5 by Not Jamie's best I love all my other IT products but this just doesn't work well for me. It's thick and clumpy once on your eyes, and that's with just one coat! By the end of the day I'm beyond ready to take it off because it's so thick, clumpy, and irrating to my lashes. 01-16-16
Rated 1 out of 5 by DISAPPOINTED I have used several IT products & have loved them all. I purchased a TSV gift set that included the hello lashes mascara. I liked how it made my lashes look, but it sure is not waterproof. I got emotional over a gift I was given and had mascara running down my face. I will continue to use IT Cosmetics products, like the waterproof tightline, but I won't purchase the hello lashes again--waterproof mascara is the way to go-you never know when your eyes may water. 01-16-16
Rated 1 out of 5 by Worst Mascara Ever Do not waste your money, worst mascara I have ever used, and I have used many. 01-16-16
Rated 2 out of 5 by Eh I expected more from this product. The brush is pretty neat and seems to be effective -- but the actual mascara is nothing to write home about. 01-14-16
Rated 1 out of 5 by Oh no!! I had been watching this mascara for a long time, when I saw the 3 for price, I decided to order for myself and stocking stuffers for my daughters. I am giving their feelings about this product as well as my own opinion. The wand is wonderful, I love the ball on the end for pushing up my lashes. When I have just newly applied it, it certainly does make all of my eyelashes show up beautifully. Where my dislike starts, as well as my daughters, is how easily this mascara runs and smudges once it's on. I asked my daughter the other day if she were feeling well, because she had dark circles under her eyes, she told me she was fine, it's just the new mascara. She was getting her hair cut and while shampooing her some water splashed her eye and the mascara ran immediately. So.....yes I want to love it , but I just can't keep it on my lashes long enough! 01-14-16
Rated 1 out of 5 by Awful Watching this being applied to a model on the show I really wanted to try this. Its really the worse Mascara I have ever used, and I have tried a lot of them. Its wet, gooey goopy, makes a mess on the lashes. For the price its a real disappointment. 01-03-16
Rated 1 out of 5 Mascara runs My first time writing QVC review. I use all IT products and have been satisfied with its results until I ordered the mascara. The wand and texture is nice., but on my first time wearing it and to a public function, I was shocked when I checked my face before entering building. My eyes were black underneath! It was really bad..terrible! Needless to say, I could not go in like this. I am always forgiving the first time, maybe I did something wrong. I tried again, even using a light setting powder to keep everything in place and without adding anything to bottom lashes. Still, the same black eyes. CHECK YOUR EYES BEFORE GOING IN GIRLS! I hate to say this product was not a good one and hope IT improves its quality. UNTIL THEN, I WILL HAVE TO USE my previous product from a different company. 01-02-16
Rated 1 out of 5 by Theee worst mascara ever! I have ordered many other IT products and have been pleased. This mascara came in a TSV and I was excited to try it. OMG! It is the worst! It is so wet and gooey. The mascara gets all over the wand and then gets on your hands making a total mess. Not to mention the mess it makes out of your lashes. This was a huge disappointment. I have better results with drug store mascara. IT needs to change their formula. 12-19-15
Rated 1 out of 5 by Very Displeased I bought this mascara as part of a set (not individually), and was excited because I had tried other IT Cosmetic products and have been pleased in the past. Unfortunately, the mascara comes out WAAAAAAAAAAYYYYYY too much on the wand, with no way to take much of it off. The first time I tried to use it, I had SO MUCH mascara on, that I had to remove the makeup work that I had done and redo it with a different mascara (one that wasn't as "goop-y". I'm quite displeased because this set was quite expensive, and I don't like that I cannot use all the products in the set. There is no redemption for this mascara. 12-09-15
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