IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics(R).

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 3.3 out of 5 by 1673 reviewers.
Rated 1 out of 5 by Not as advertised Love a lot of the It products, but this mascara does absolutely nothing for my lashes. It's clumpy and smudges. After an hour of wearing it I have two dark circles underneath my eyes. Will not recommend or buy again. 08-19-16
Rated 5 out of 5 by Really Like I really like Hello Lashes by IT Cosmetics. I am on my fourth tube now. This formula goes on smoothly and wears without flaking. It also is easy to remove with soap and water. My lashes are well defined and plumped with no irritation to my eyes and no annoying fibers. They also don't thin (fall out) as badly as they used to with drugstore mascaras. 08-17-16
Rated 5 out of 5 by Great product Absolutely lives up to its name! The little ball/brush on the end of the wand is magic. Fabulous product. 08-09-16
Rated 5 out of 5 by 5-in-1 Love this mascara, goes on easily, you can apply several coats to make a dynamic look, lashes stay separated. Thank you. 08-08-16
Rated 1 out of 5 by So disapointed I was so excited after seeing this demonstrated on QVC, couldn't wait to receive it. I am highly disapointed with this product. If smears and leaves dark smudges under my eyes. Plus it flakes off. Wish it would have been waterproof. 08-03-16
Rated 5 out of 5 by Love this mascara! I've tried MANY mascara sand this one ranks number 1. It's the only one I purchase and use. The wand is fabulous and separates and allows me to get every lash! 07-30-16
Rated 5 out of 5 by Great Mascara I purchased the 5-in-1 Volumizing Mascara Duo and I am very happy with it. It really stays put and no dust/flakes falling off on my face from it. It only comes in black but I wish IT Cosmetics would make it in a color called Black/Brown. The color is dark but not so black/black. I like the tip of the brush for the corners of my lashes and it works great. I highly recommend this mascara to all ladies. 07-10-16
Rated 2 out of 5 by Clumps abound! I was hopeful after watching the models on QVC wearing this mascara. I have found this product is no different than what I buy at the drug store. It clumps and then drys in chunks on my lashes. Overpriced for a run of the mill product. I would not buy this again. 06-19-16
  • 2016-08-28 T09:37:56.578-05:00
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