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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo
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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

If Sold Separately: $48.00

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics.

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo 3.3 5 1499 1499
LOVE this mascara! Fantastic formula & brush seeks out every little lash! My favorite! :) 08-16-14
Waterproof PLEASE A great mascara but needs to be waterproof. Looks great when it is applied but if you laugh, cry or sweat you end up with mascara in place it is not meant to be, so cannot recommend. I use the It waterproof eye gel liner which stay in place but it is no good if my mascara runs. 08-16-14
Works for young and not so young =) When I choose to buy this I was a bit skeptical because I didn't like the Bye Bye UnderEye concealer at all. However - this mascara is the BOMB!!! I thought it'd be a great option to give my 13 year old daughter one and me one - we both love it! No flaking, big lashes, long lashes, no clumping, soft to the touch, and even washes clean away without extra eye remover lotion. Only complaint we both have, and the reason I gave it 4 starts, is the ball at the end of the brush. Is there any way this could be made with a brush, just like the one it comes with, just cut the ball at the end off? Then it would be absolutely perfect. The ball does cause some clumping and it gets in the way of a smooth application. Also, neither of us see any difference if we use it as directed (although this may be due to our naturally curly hair and eyelashes). 08-12-14
Great mascara! Love it! It stays on and doesn't flake off and get in your eyes. The brush works just as shown on TV!!! 08-09-14
Love Love I love the brush .... It is the best!! I won't use anything else since I have found this and the primer. A must try 08-07-14
Not Easy To Apply I'm sorry but I can only give this at most a 1. Within applying I have raccoon eyes within 5 minutes or less. 08-06-14
NOT FOR ME sorry to say I had to return this item ,it did not do as promised, my eyes felt heavy and smeared so I returned this , Thanks for letting me try this item , again Thanks QVC 08-04-14
Not Smudge Proof as advertised This is an update to a previous review I submitted earlier today...QVC originally did not refund the shipping charges on my returned order, but Customer Service contacted me and apologized for the oversight and refunded the shipping as well. They have once again gained my respect for doing the right thing as they have always done in the past. Thanks QVC! I give one star to the product, only because it does smudge, and 5 starts to Customer Service. 07-31-14
My Favorite Mascara!!! Please, please, please Jamie make my favorite mascara in WATERPROOF! I get so many compliments everywhere I go. When you make it in waterproof, I would appreciate a remover. I love the paraben free formula! Thank you for all the thoughtfulness and care you put in your products! I no longer buy any other brand and I've shopped all the high end retailers. I would recommend the It Cosmetics IT's All About You 5 pc Customer Favorites QVC, I could not pull this up to add below by any part of the name or item number in the catalog pull down menu. 07-29-14
Love it! This goes on so smoothly and stays all day without flaking. The ball brush on the end of the applicator is great! I will recommend this to my family and friends and plan to purchase again. 07-28-14
Not Waterproof The biggest problem I had with the mascara was that it wasn't waterproof. The first day I wore it, I actually loved the curl it gave my lashes - I thought it was a bit clumpy - but I got that worked out ... but then I had a laughing spell at work and I had tears from laughing so hard and wouldn't you know it - raccoon! That was a deal breaker for me. I'll stick to my department store brand. Returned the mascara. 07-26-14
Do Not like It clumps Sorry but this mascara isn't for me. It clumps terribly. It will be going back. 07-26-14
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