Rated 3.3 out of 5 by 1676
Rated 5 out of 5 by am1950 Best Mascara Ever!
I have very sensitive skin and always need to use hypoallergenic products. At age 65 I finally found mascara that defines, lasts, and does not irritate. Thank you, Jamie!
Rated 5 out of 5 by MimiMadonna This is IT
I recently started using IT Cosmetics. I love their products. The mascara is the greatest. It goes on smoothly, no clumping, no flaking, no need to use the lash curler, and it stays on all day without running, even in hot humid weather. It washes off easily without leaving a residue. I just can't say enough good things about IT.
Rated 5 out of 5 by KH66 Amazing Mascara
I first received this as a gift from a friend 2 years ago and have been hooked ever since! I don't think I'll ever use another mascara. My lashes have gotten thinner as I age and this thickens and seems to lift them up from the base so that they appear longer. I don't remove my mascara each night and the 2nd day looks almost as good as the first and doesn't clump together. I would recommend this product to anyone.
Rated 1 out of 5 by Nenn Not as advertised
Love a lot of the It products, but this mascara does absolutely nothing for my lashes. It's clumpy and smudges. After an hour of wearing it I have two dark circles underneath my eyes. Will not recommend or buy again.
Rated 5 out of 5 by Elarar Really Like
I really like Hello Lashes by IT Cosmetics. I am on my fourth tube now. This formula goes on smoothly and wears without flaking. It also is easy to remove with soap and water. My lashes are well defined and plumped with no irritation to my eyes and no annoying fibers. They also don't thin (fall out) as badly as they used to with drugstore mascaras.
Rated 5 out of 5 by ccsouth Great product
Absolutely lives up to its name! The little ball/brush on the end of the wand is magic. Fabulous product.
Rated 5 out of 5 by Brilliant 5-in-1
Love this mascara, goes on easily, you can apply several coats to make a dynamic look, lashes stay separated. Thank you.
Rated 1 out of 5 by sksims So disapointed
I was so excited after seeing this demonstrated on QVC, couldn't wait to receive it. I am highly disapointed with this product. If smears and leaves dark smudges under my eyes. Plus it flakes off. Wish it would have been waterproof.