Rated 3.3 out of 5 by 1604
Rated 5 out of 5 by Lynn F Best Mascara Ever!
Once I tried this mascara, I gave up using a mascara I had been loyal to for years. I wear contact lenses, and this mascara didn't irritate my eyes. My lashes are fuller, and at the end of the day I don't have "raccoon" eyes. Every time I venture out and try a new cosmetic from It, I am satisfied. Fantastic brand! Thank you!
Rated 4 out of 5 by IMMAGIRL The Ball gets in the way...
This is a good mascara. I'm a mascara junkie and I can tell this is a good formula. However, I hate the brush. The ball at the end is way too big. I find that it gets in the way of application. I actually cut the darn thing off and application was so much easier.
Rated 1 out of 5 by snflwr Disappointed
I bought 3 tubes and was so excited to get what I thought would be a fabulous mascara only to be disappointed. I gave my granddaughter a tube and we had the same experience, dry, flakey, hard to remove! Awful mascara. Returning.
Rated 3 out of 5 by TinaMR Just Mascara
It didn't work any better or any worse than most mascaras I've used
Rated 4 out of 5 by Dee1986 Makes lashes look great!
I have a love hate relationship with this mascara! I really like how this mascara makes my eye lashes look when I can put it on properly, and it will stay on all day. My right eye always comes out perfect, but the ball on the end makes it awkward to do my left eye, and my left eye always clumps. After a week or two it dries out a little and it is even harder to apply and will clump on both eyes. When the Mascara clumps it is impossible for me to get them separated, trying to use the brush only makes it worse. If it was easier to get my eyelashes separated after use I would give it 5 stars.
Rated 5 out of 5 by please I Have Eyelashes!
I am surprised at some of the bad reviews. This is one of the only mascaras that work for me.
Rated 2 out of 5 by jen416 not very user friendly
If I concentrated reeeeealllly hard I was able to apply this mascara in a way that did not give me clumpy lashes similar to what was seen in the presentation, but putting mascara on like a normal person I looked like tammy Faye baker. I prefer more user friendly mascara. I will be returning.
Rated 2 out of 5 by bubalub IT Mascara Isn't For Me
I use all IT cosmetics and this was the first item I am returning. The brush is great and provides definition but ...
IT was not smudge proof and with the hot weather it ran under my eyes. My hope is that improves so that all my make up is IT !
Rated 1 out of 5 by SoFLKate Very disappointed
Over last few years, having become a huge fan of It Cosmetics and use almost exclusively. So it was time to try this mascara. It seemed dried out and hardly any mascara on the brush. Eventually I even put a little water in the tube, hoping maybe some product just needed to loosen up, but no success. I ended up throwing the tube away. I did like wand/brush. I don't know if this lack of product was a quality control issue that particular time, or it's an ongoing problem, but not willing to take a chance again.
Rated 1 out of 5 by gbaker68 IT Cosmetics mascara
Way too expensive for the quality. Very thick and clumpy, not waterproof or smudge proof.
Rated 5 out of 5 by macgrafx Favorite Mascara
Love the applicator and the formula. I always order the duo so I am never without it.
Rated 5 out of 5 by cougarita Long long awaiting
I was up late one night and decided to turn on the tv and watch QVC. They were selling this eyelash mascara. It looked great and I figured that since I was almost out of my current brand I would try something new. So I ordered it of course with other stuff and got it very fast before my current one was out. It was very easy to apply and did the trick with making my eyelashes twice the length. I am 61 years old and in time your lashes fall out. I feel great when I use it daily. Good investment if you want those long lashes once again.