IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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"This mascara is truly among the first of its kind. It not only increases the volume of your lashes, but its cutting-edge ingredients and component work together to take the place of 5 products, all in one! We stopped at nothing when developing this product, from the lash-loving the brush designed with a lash ball detailer to reach every inner and outer corner the grip. I have received many requests to develop a mascara that's easy to hold on to and comfortable to apply, even for those with dexterity issues. If you can relate, the ultra-sleek, easy-to-handle grip is just for you! Solving problems and making women's lives easier and more beautiful — that's what It Cosmetics is all about!"

—Jamie Kern Lima, It Cosmetics creator

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What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning!

Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

From IT Cosmetics(R).

  • Includes two 0.33-fl oz Hello Lashes 5-in-1 Treatment Mascaras in Black

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A218670 — IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Duo

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A218670_ingredients.html IT Cosmetics: Hello Lashes Mascara Ingredients:
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE,
Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin,
Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis
(Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa
Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green
Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract,
Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain:
Iron Oxides (CI 77499)

Information provided by It Cosmetics.

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Rated 3.3 out of 5 by 1663 reviewers.
Rated 5 out of 5 by Terrific mascara After chemo 5 years ago, I had no eyelashes. This is the first mascara I've tried that has nourished my '6 eyelashes' and has helped me look as if I finally have some lashes. Thanks! 05-18-16
Rated 5 out of 5 by Love my mascara!!! The best mascara u can buy, tried others doesn't compare. Other brands that have fibers in them are clumpy and have to put on 2-3 coats. 1 coat of IT Cosmetics works every time. More coats of course make them longer and fuller. Best value for two even better. Use a lot of their products with no side effects, as they claim it is hypoallergenic 05-17-16
Rated 2 out of 5 by Goes On Beautifully, But Becomes A Smeary Mess Lashes look great to start, thanks to the ball-tip wand that allows complete coverage. But if there is any water in the vicinity--sneeze, laugh, sweat--it smears something awful. This formula is just not for me. 05-03-16
Rated 3 out of 5 by Really Awkward Applicator. Well I really like this mascara. One of the very best I've used. It stays on and doesn't flake or cause "raccoon eyes". All that said, the delivery system stinks. Worse mascara brush ever. Very difficult to apply due to the little ball at the end. Even after much practice I have still managed to poke myself in the eye more than once. It would have been nice to have two separate mascara wands-one straight for the upper lashes and one "ball" type for lower lash application. If it wasn't for the wand I would have given a much higher rating. 04-30-16
Rated 5 out of 5 by Best Mascara Ever! This mascara is by far the best ever. You have to learn how to apply or it will certainly clump but once you get the hang of it...oh my...lashes for days!!!! 04-17-16
Rated 5 out of 5 by Perfection This is the best mascara I have ever used and I am 60 years old! I tried the new mascara from it cosmetics but it is nothing like this one. I hope it is always available. 04-16-16
Rated 1 out of 5 by No lashes I did not get the lashes as promised. I used the product as recommended and it ended up on my upper lid. I even used a primer and it still ended up melting on my upper lids. 04-06-16
Rated 4 out of 5 by Volume without flaking or irritation I tried a mascara sampler from QVC last year. There were 8 brands in the set and this was my favorite. I'm 66 so my lashes have thinned somewhat and this added the volume and length that I was looking for. The brush is quite different and requires some practice. The ball on the tip works great to get coat and separate from base to tip. I have allergies and most mascara bothers my eyes but not this one, no matter how long I'm wearing it. It looks great, goes on without flaking (2 coats) and removes easily without tugging and excessive rubbing of the eye area. 04-02-16
Rated 1 out of 5 by Just Ok I can get the same results with any other drugstore brand. Nothing special. I prefer tarte mascara. His does not add volume or length, just dries out clumpy lashes. The ball actually gets in the way when trying to use the regular brush. Not a fan. 04-02-16
Rated 5 out of 5 by Best Mascara! I'm 68 years old so my eyelashes have thinned out. I've tried every mascara out there and this is by far the best...ever! I've read some not so flattering reviews but I didn't experience any problems like clumping as with other products yet it made my lashes look longer and thicker. I'm ordering more! 03-25-16
Rated 5 out of 5 by Favorite Mascara This mascara is the best! It makes your lashes look really long and it can be applied very quickly without flaking or clumping. Putting on mascara was the least favorite part of my makeup routine but this product has changed my thoughts about this. It's wonderful and I hope they continue to make this product. 03-24-16
Rated 2 out of 5 by 5-in -1 volumizing mascara duo I don't think it that great! I've used other of her products and I love but not this. 02-23-16
  • 2016-05-23 T06:40:19.475-05:00
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