It Cosmetics Bye Bye Under Eye Concealer with Collagen & Brush
Full Coverage Indeed
Ladies if you want full coverage this is for you. However, I find it incrediably hard to apply to the eye area. It is so thick and heavy it is difficult to smooth onto the skin, even with the brush. I will not order this again; but I am so totally hooked on the Celebration Foundation!
Best Concealer I've Tried!
This is the best concealer, I have ever tried! I can use it as foundation, when I want to. It's easy to apply, u can spread it so it is thin or u can make it thicker for a heavier coverage. I used to use "M#C" concealer, I was buying the concealer once a month. With the "IT" concealer, the tube has lasted several months!
In to the 3rd week the retractable brush came apart and I am very disappointed this happened. I had to send back a compact once before as the workmanship wasn't up to expectations on it either. I love the brushes this company puts out. Maybe this one was the only one that had an issue.
Like the coverage
Like this product, but the reason for 3 stars is the fact that it has parabens. Jamie, please, can you remove them.
Great For All Hyper pigments
I adore IT it's not only is supper effective in application, the brushes are the best and the coverage is true.It goes on smoothly and a little goes along way. I also have sensitive skin and most makeups tend to cause irritations or redness . I have not had any problems in using IT cosmetics . I use a combo of med/deep and it works so well in the TX heat. I also love that the creators uses real size models during her on air presentations of all skin types and tones -which is so important for us to see the makeup applied on skin tones similar to ours. I am an IT girl that's for sure :)
So good! It's hard to find a concealer that works well, looks good & is good for your skin! It also goes along way- good value. I like the dewy finish it leaves (not dry & cakey). I have a lot of adult acne, so I use it more for that rather than under eyes. But it's great anywhere on my face. This & the IT CC cream are two of my favorites. I sometimes finish problem areas with Bare Minerals bisque.
It covers but doesn't stay
I think this is great concealer the instant you put it on but it has no staying power. I put this under my chin to conceal some sun damage and it looks fabulous when I put it on but I hugged a friend and saw it all over his jacket. I was mortified. It bleeds onto my workout shirt collars if I sweat hours after putting it on and it makes an absolute mess. Forget about wearing a white collared shirt. I've ruined one too many and been embarrassed one too many times from the makeup ring on my clothes. I guess I'll leave myself exposed until I find something that stays. I agree with other reviewers that it is too thick for my eye area. Difficult to blend in and very heavy looking. I wanted to love this but its just not worth it.
i really wanted to like this product. i found it too thick and too hard to manipulate. i guess if you have a very difficult area to cover this would do the trick but i didn't like it at all.
Exactly As Described
This product is amazing! It done everything promised, which was a real surprise to me. Usually concealers just don't measure up to to all the hype, but this one was fantastic. Best concealer I have ever used!
It definitely covers the under eye area but a bit to thick of a formula therefore feeling heavy around eye area. If they make a lighter feel formula definitely will buy again.
This concealer covers my under eye circles and redness on my cheeks very well. However, the "dewy" finish does not work well for me. It makes my skin look and feel greasy, even with a dusting of powder. So I need to return to my other brand which covers with a matte finish. The brush is awesome, and I will continue to use that.
Too THICK !!!!!
Not at all what I expected. Stood out to much no matter how much I used.