It Cosmetics Bye Bye Redness Anti-Aging Concealing Cream w/ Brush
No Big Deal
I have redness in the t zone. This is like regular heavy makeup.nothing special. Smashbox green primer works better for me. The small brush is nice. I returned the product.
Similar to Estee Lauder
This is like Estee Lauder Double Wear Foundation in a jar with a brush, only you're not able to pick the color. It's April, so I'm not my tan summer self, and it's a bit too tan. I like it but I won't reorder it.
My new Favorite Concealer
I have been using my foundation for over 10 years. But this is my new favorite foundation. I know it' s considered a concealer, but the coverage is amazing. A small amount goes a long way. And, of course I love all of Jaime's brushes, I think I have them all. Lol. The brush that comes with this is great, but it needs to be covered. So Jaime, please consider a retractable brush.
I am 60 yrs old and I have tried many products that are concealers. This is the FIRST product that does just what it says. The coverage is perfect and easy to apply. I am totally in love with this product. I intend to purchase this again and other products from IT cosmetics.
Fastest Makeup Job Ever!
The IT team does it again! They were right ... this covers evenly and quickly - I add a little blush and mascara and I'm off to wherever I have to go.
Excellent coverage. Feels great on the skin. I think I just found my "go-to" makeup tool!
I have hyper-pigmentation and acne scars that I like to cover, but I don't want to have to resort to heavy coverage to conceal everything. It is amazing that such a small amount of this product can cover my imperfections. The brush is a must for application. I use a very light dusting of the Celebration Illumination Foundation over this and I'm good to go out the door. Thank you It!
Niche target market
This product is best suited for those with SERIOUS facial redness. I thought I had some redness and uneven skin tone from aging and based on the TV demonstration I believed this product would cover those imperfections. It does, but in a mask-like way. While this cream does conceal redness, it is VERY heavy. I can't imagine applying it and then applying a foundation as the salesladies said is possible. The amount needed for one application is so infinitesimal, it's difficult to get that small amount on the brush. The brush is a great application tool and the color of the cream does somehow magically blend into my skin tone: light, hazel eyes, brunette hair. I would only suggest this product to those who do want serious coverage and don't mind the feel of heavy makeup.
I don't know how it's done, but this product knocks it out of the park! The fact it covers my redness AND matches my skin tone perfectly is amazing, considering it only comes in 1 shade. I have been impressed with every IT product I have tried, and would recommend this to anyone.
I have purchased several IT cosmetic products in the past but this one by far surpassed my expectations. I was so impressed with how little of the product you need to use for full face coverage. It left my skin looking airbrushed!
Receiving the tray and the brush was a great bonus. Love all the brushes by this brand!
Jar was half full !!!
I only gave this a 4 star because the jar was literately half full, are you kidding me for the price we pay for this tiny jar it should be full, before I bought this I read all the reviews and some were complaining about the same thing. I will not be ordering again unless this is corrected !!! Besides my complaint I really did love this so please fix the problem !!! Thank you.
Did Not Work For Me
I have some redness on my cheeks and when I saw this product I thought, gee this might work for me. Well, it did not. It seemed to dry out my skin also. I will not order again.
wanted to love it
After watching the previews for this product a few times I decided to give it a try. Unfortunately the color was way too dark for my skin tone. I use do use the IT cosmetics line always purchasing the fair when offered. Definitely provided coverage but the coverage was too noticably dark on my skin. Would buy again if it ever comes in a lighter shade.