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IT Cosmetics Brow Power Universal Brow Pencil Duo
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IT Cosmetics Brow Power Universal Brow Pencil Duo

Retail Value: $48.00

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Shipping & Handling: $4.47

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — IT Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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It Cosmetics Brow Power Universal Brow Pencil Duo 4.1 5 1056 1056
AWESOME BUY The brow product is the greatest purchase I've ever made. It makes my brow look very natural. It promotes brow growth too. I'm very pleased with the It Brow Power Universal pencil. I will not go without it. 10-14-14
Lovely Quite nice. For some reason, looks best on me if I finish with bare minerals powder eye brow liner. Wish IT would make a powder eye brow finisher, if that makes sense. Not sure I prefer this luminous foundation over original. Love the IT line over all other products. 10-14-14
Poorly Made This is the second time I have purchased this product and unfortunately the last. Each time the pencil falls out very little product for the price. Too bad the product itself works well. Need to re design 10-12-14
Beware! The product works just as they say, but that's also why it was terrible for me. The WORST thing about this is what actually makes it a universal brow pencil. They tell you to press harder and harder to get to the shade that works for you. For me, that needs to be medium to dark brown, so like they said, I pressed hard to get my color right. Then, sometime after the 1st week, I realized I was LOSING my eyebrows from all the pressing so hard!!! Also, during that period of using it, the pencil falls out of the holder all the time. This product should be banned from the market, or come with a disclaimer or warning about using it for shades darker than blond! If you're already dealing with sparse brows, this is certainly risky. 10-02-14
Best Brow Pencil Ever! I am 62 yrs old and have very sparse eyebrows. I have been in search of the perfect eyebrow pencil for many years. As I was skeptical about trying It Cosmetics Brow Power Pencil, I finally took the plunge and and I am the happiest person ever! My eyebrows look amazing and natural! The one thing I would like to mention is that after each use wind the pencil back down to keep it from drying up. Totally amazing - thank you, thank you!!!! 10-02-14
Nice Product, Not Enough of IT !! I received this eyebrow pencil in a kit with other IT products and looked forward to using it. It was hard to get used to it. Finally, when I did get used to applying it after about 5 or 6 was empty! If it were to last longer, I would buy it in the future. I would have returned the product had I not tried to finish my old eyebrow pencil first and therefore past the 30 day return in the mean time. I cannot, however, justify the price per use of this IT product. 09-21-14
disappointed with product I was so looking forward to this product, I may have received old product. It is very difficult to even have color show, I have to rub it in very hard so I am thinking it is old product. I also bought the eye gel pencils which are wonderful. Back to the eye brow pencils these are an overpriced waste of money! 09-19-14
Doesn't Work The delivery system is terrible; the product drops out of the tube every time-what a waste! 09-17-14
A must have I use this everyday. Goes on easy. Lasts all day. Have over tweezed brows. This is the one thing I must put on no matter what! Love it! 09-16-14
It's the postage that gets me! Here I am again. I've bought three of these pencils and they just don't work for me. If I press lightly, there's almost nothing; if I press too hard, there's just a smudge. Yes, I can return them, but with shipping both ways it's a bit more than just an inconvenience. 09-13-14
Easy to use and it stays on! I have very light colored brows at the begginning of my eye brow. I have tried numerous brow pens/ pencils and even one that looked like a mascara brush to no avail. It all made my brows very artificially made up. I saw this one one as " T/S" one day and decided to try. I like the weight and size of pencil. It goes on very smoothly and easily without putting on much pressure. And to my amazement, it stayed on! This is my go to eyebrow pencil from now on. I love it! 09-13-14
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