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It Cosmetics Brow Power Universal Brow Pencil Duo
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It Cosmetics Brow Power Universal Brow Pencil Duo

Retail Value: $48.00

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Shipping & Handling: $4.47

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — It Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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It Cosmetics Brow Power Universal Brow Pencil Duo 4.1 5 1047 1047
It's the postage that gets me! Here I am again. I've bought three of these pencils and they just don't work for me. If I press lightly, there's almost nothing; if I press too hard, there's just a smudge. Yes, I can return them, but with shipping both ways it's a bit more than just an inconvenience. 09-13-14
Easy to use and it stays on! I have very light colored brows at the begginning of my eye brow. I have tried numerous brow pens/ pencils and even one that looked like a mascara brush to no avail. It all made my brows very artificially made up. I saw this one one as " T/S" one day and decided to try. I like the weight and size of pencil. It goes on very smoothly and easily without putting on much pressure. And to my amazement, it stayed on! This is my go to eyebrow pencil from now on. I love it! 09-13-14
Got Burned On Last Two Purchases Bought about year ago and loved it - repurchased few months ago and pencil only lasted couple of weeks - not sure what happened to it - but decided to give it another try when three pencils offered at special price - the first lasted about a week - second one lasted about two days - am now on the third one but pretty sure they are going back. Quality of these has really deteriorated. 09-11-14
Only 1" X 3/16" of new product in tube=Expensive! Truly like the product when you receive a fresh tube as older? pencil leads are dry or brittle & break off. My concern & problem is the Very Small Amount of product you receive in the silver tube casing. Sad that I go thru product so quickly due to usage or lead breakage, (even though I barely have enough lead extended out to draw on my brows), I fully extended a new pencil lead to shockingly discover the 1" length x 3/16" width in pencil lead!!! I find this product VERY expensive at approx. $44.00+ for 2 product tubes with shipping/handling & tax on everything, (S&H included). For only 2" length (2 pencils) x 3/16" width of product, I find that to be Unreasonable & Unacceptable!!! Yes, I like the product when it is fresh & doesn't break off, but even then the price is out of line & very EXPENSIVE!!! Possibly IT Cosmetics could offer refill lead(s) to make the product more cost effective? Possibly the tube case/packaging must be expensive. Otherwise it's back to Mally, Laura Geller, Bobby Brown, Joan Rivers or Mary Kay products which I feel are a better value for the amount of product you receive. Honestly, I was Shocked & Disappointed in IT Cosmetics!!! I thought other QVC shoppers should know about the very small amount of product received so they can make wise purchases. 09-11-14
rain & sweat proof! what more do I need to say...I live in Florida & was able to keep my brows in tact through the long hot summer! 09-09-14
Not for reheads/people with light/sparse brows I would have returned this product, but I reconsidered due to the return charges. After numerous trials, I found that the pencil did not adhere to sparse areas and the coloring of the pencil (regardless of how softly I applied the pencil), looked artificial. Products like Smashbox brow pencils (though no longer sold at QVC) worked better for me. 09-07-14
Mom loves it!! I got the supersized set of this Brow Power pencil when it was offered to give to my mother who was having problems with her brows thinning out to nothing. Well, she just called me to say how wonderful it was, how easy to use and mainly that is did what she needed done, so she now has eyebrows again! It's a hit with my 90 year old mother! Thanks you, IT Cosmetics for making Mom happy!! 09-05-14
The most amazing brow pencil These are the very best brow pencils ever! They match my color and even my friends. She's a blonde I'm an ever changing brunette/red head. They stay on in the sauna and at the beach! Truly amazing. Try them you'll like them! 08-30-14
very little product! I loved this product and the ease of using. Only complaint is there is so little product. Used up one pencil in about a months time. Very expensive for such little product. Won't buy again!! 08-22-14
New Favorite Brow Tint I love It cosmetics but had never tried the brow pencil because I used the brow pencil from BM. "If it ain't broke, don't fix it" and all that. The pencil is no longer being carried so I had to try another and WOW, I found a new favorite at the same time. Goes on easier than any pencils I have tried in the past. The color is just right and I have blond, very light brows. I love it and I think you will too. 08-08-14
Very disappointed My hair is medium to dark brown and the universal color was good once I figured out how much pressure to apply. However, I only had 2 or 3 uses from the product. The tip broke easily and then simply fell out. I made the mistake of not using it right away as I was planning a trip and by the time I did use it, it was too late to return to QVC. I will try Jamie's powder gel pencil for brows. I hope that works better. This was a waste of money. 08-07-14
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