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IT Cosmetics Brow Power Universal Brow Pencil Duo

If Sold Separately: $48.00

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Shipping & Handling: $3.00

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — IT Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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Rated 4.1 out of 5 by 1199 reviewers.
Rated 2 out of 5 by Not like the slim model Since IT discontinued the slim brow pencil I thought I would try the new version. I really dislike this pencil. Not only is the lead shape strange, but the pencil does not apply as smoothly as the slim model. I will be returning this purchase. Too much money for so little. 02-06-16
Rated 5 out of 5 by i'm in Love This is my Third time to buy this product, it's GREAT!!!!! 02-04-16
Rated 1 out of 5 by just ok I purchased this as a gift, when she went to use it she liked it, within 10 days it was empty, very disappointing, I don't like how it was handeled 02-02-16
Rated 4 out of 5 by Great Product Seems to be working better than any other brow products I've tried. I like the ability to have lighter or darker brows depending on the occasion. Only negative so far is that I don't think it last very long. Twice now I've had the tip gets stuck in the cap and I have to throw away. 01-27-16
Rated 5 out of 5 by Love this brow pencil! I have always been so scared of penciling in my brows...I have plenty but they just need a little help to frame my face better. Every other pencil that I've tried makes me look like a painted lady with incredibly obvious brows. Always too dark, too harsh, etc. This universal color is spot on and the brush makes it easy to blend it in and soften up any mistakes I make. I love the results and am so grateful for this product! 01-26-16
Rated 5 out of 5 by Universal Brow Pencil Excellent This is the best pencil I've had for my brows. I am surprised it only had a 75% recommendation rate. And I am super picky about my eyebrows and their look. They have to be the perfect balance between sculpted and natural at the same time and this pencil helps achieve that effect. I like that it doesn't make the brows look drawn on like old movie stars!! And I am a fan of all of the IT cosmetics. I just ordered these pencils on auto-ship so I won't go without it! 01-24-16
Rated 3 out of 5 by Malfunctions As with many reviews this product breaks after a few uses. Then you have to be very careful that the pencil doesn't fall out each time, or you will lose it. You would think after all these complaints they would fix the problem. I am leery of getting this again, which is too bad because the product itself is a nice brow pencil. 01-23-16
Rated 5 out of 5 by Best Recent Makeup Purchase I had never tried the pencil before but watched the demo and was sold. I use it daily to even out sparse areas in my eyebrows and it is great. It looks so natural! I even gifted one to my MIL and it transformed her brows! 01-23-16
Rated 4 out of 5 by Oops Love what the product does, but the pencil keeps falling out of the pen.. 01-21-16
Rated 5 out of 5 by I Finally Have Eyebrows! I have very thin, spread out eyebrows. I've tried 5 or 6 different brow products - gel, powder, pencil, you name it. This product is incredible. It is easy to use, doesn't budge, and actually looks natural. I will never switch to another product. 01-17-16
Rated 5 out of 5 by Love this I have very thin sparse eyebrows and I just love this product. It makes my eyebrows pop and look very natural. I met my daughter on vacation and she loved this so much that I order her this for Christmas. 01-16-16
Rated 3 out of 5 by Very brittle I received this in a TSV kit a few months ago.As soon as I opened the package the pencil broke and most of it fell all over my bathroom counter.Because I loved all the other products,I did not want to return it,but I was very upset to lose so much product.I had a small nub left and fortunately have been able to get a lot of use out of it which is why I gave it three stars.The product does work as expected but I should have gotten many more uses out of it.This time I am trying the 5-in-1 that It Cosmetics offers. 01-16-16
  • 2016-02-09 T08:25:42.861-06:00
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