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It Cosmetics Brow Power Universal Brow Pencil Duo
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It Cosmetics Brow Power Universal Brow Pencil Duo

Retail Value: $48.00

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Shipping & Handling: $4.47

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"Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows – or if you're like me and your brows have just disappeared over the years – you know how important it is to find a product that looks like real brow hair and doesn't come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics.

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Made in Korea

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A212333 — It Cosmetics Brow Power Universal Brow Pencil Duo

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A212333_ingredients.html A212333 IT Cosmetics: Brow Power Eyebrow Pencil Ingredients:
Ingredients: Hydrogenated Coco-Glycerides , Cerifera (Candelilla) Wax , Copernicia Cerifera (Carnauba)
Wax, Beeswax , Microcrystalline Wax, Ceresin , Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin,
Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, pantothenic acid, Camellia
Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia, Ascorbic Acid, Tocopheryl Acetate,
BHT , Retinyl Acetate. May Contain: Iron Oxides (77492, 77499, 77491).
Information provided by It Cosmetics.

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It Cosmetics Brow Power Universal Brow Pencil Duo 4.1 5 1029 1029
Ok but the skinny pencil is better I bought this to try it out and the pencil is cumbersome and not even sharpened when you receive it. Great coverage not easy to use like the skinny pencil. I will be switching back once these are used up. 07-21-14
Diaappointed I was so excited to try this product and love watching Jamie with all the beautiful products but tried this product about 5 times and it disappeared into the top although I always retract it so it does not get squashed in the cap but could not see where it went - I am on the second one and will certainly try that one and ask for a replacement on the first one - love the color of the pencil and the concept but if it does not last longer than 5 applications I will have to find a different product. Thank you, 07-14-14
Disappointed I really liked this product but after 3-4 times of using, the color stick came out and I couldn't get it back in. While trying to put it back in the pen, it broke into a couple of pieces. Waste of money!!! 07-13-14
Great Pencil / Brush Defect I love this pencil and the brush attached to it. Well, the brush only stays attached for a few uses....then falls off. This happens to ALL of my pencils I have used - and I've bought about 3 sets through the years. Please do something about the stability of the brush, otherwise it is a "5 star." 07-13-14
Luv This Product! Stays on all day, I'm brunette and it matches my hair color. I will never use a different pencil! 07-12-14
Super disappointed Wow really disappointed. I didn't like how the product went on but the worst part was they both broke off and then no more product came up after the first two uses. 07-10-14
PERFECT Brow Pencil Thank-You, Jamie for working so hard to make this product. Simply the BEST. 07-05-14
Had to return I previously used the 5 in 1 gel pencil and thought that I would try this instead. It did not apply as well as the other and did not look as good. I returned it and ordered the 5 in 1 gel pencil which I love. 07-04-14
Wanted to love this item This was a disappointing purchase. The application did not look at all natural, but rather very artifical and drawn on. 06-30-14
mine broke I received this brow pencil in the today's special value kit. I used the pencil three times. I went to use it the fourth day and the product was gone. I have no idea what happened to it! I contacted customer service and they are sending me a new one. I did love the product when I used it! I did read other reviews and I am worried this could happen again. Keeping my fingers crossed my new works better! 06-28-14
Extremely Disappointed This product is poorly made. I used it for less than one week, maybe four times. The crayon came out of the pencil and that was it. I could not put it back in. A total waste of money. I hate when I waste my money like this. I would not buy from this company again. 06-28-14
Great Brow Pencil Love the way this glides on and stays on until I take it off. I have a partial brow over each eye. The outer portion is gone and this fills that area in perfectly. The brush on the other end blends beautifully so your brows look like they are all you! 06-26-14
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