IT Cosmetics Brow Power Universal Brow Pencil Duo

2016 Customer Choice Beauty Awards Nominee
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If Sold Separately: $48.00

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What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly.

Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil.

From IT Cosmetics(R).

IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better.


  • Two 0.0056-oz Brow Power Universal Eyebrow Pencils with built-in brushes and brow-lift guides
  • Imported

About the Brand

About IT Cosmetics

Former TV news anchor Jamie Kern Lima noticed a need for makeup that looks natural on camera, yet still conceals—even under harsh HD lighting. Her solution? IT Cosmetics. The experts at IT Cosmetics work with plastic surgeons to infuse innovative, high-performance color cosmetics with cutting-edge antiaging technology. They create problem-solution products that stand the test of time. From an under-eye concealer to a universal brow pencil to a micro-finishing powder that hides pores and more, IT Cosmetics offers the skin-loving products you need to achieve a flawless look.

Information provided by IT Cosmetics.

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Reviews & Community QA

Rated 4.1 out of 5 by 1243 reviewers.
Rated 5 out of 5 by Best Brow This makes my blonde non existent brows pop and frame my face 08-13-16
Rated 5 out of 5 by I'm in LOVE!! I tried this Universal Brow with some hesitation since I had not found an eyebrow pencil that went with my lighter skin tone and dark black brows without making them stand out too much. This pencil goes on smooth, as much or as little as you want, and for it to be universal and go with grey and red colored brows, was the ABSOLUTE and PERFECT shade that I have been looking for all my life. It WILL NOT smudge and lasts all day. Women with light complexion and medium to dark black brows, this is for you as well!! Please take my word for it as I have tried several brow pencils that were a complete waste of money. 08-11-16
Rated 4 out of 5 by They changed the product The pencil is half the size in circumference from my previous purchased pencil. But, otherwise the same. The color is perfect for me, and looks natural so I will continue to use this product, though it is now a lesser value. Also, it does not hold up for as long as they claim it will. 08-09-16
Rated 2 out of 5 by not as good as YBBB much more difficult to use than the previous Your Brows But Better-also mine got stuck in cover and then broke -bring back YBBB 08-04-16
Rated 4 out of 5 by Great I've tried many eyebrow pencils. This one is the best. There is one drawback, lead will break off, if not careful. 08-03-16
Rated 5 out of 5 by Best pencil ever It really does match any hair color. I'm a redhead that dyes brunette and my dark Burnett friend uses the same pencil. Stays pit and stays sharp love it 07-07-16
Rated 5 out of 5 by Amazing! If I can use this, anyone can! Thank you, Jamie! I cannot believe how simply this pencil fills in my brows. I wish I would have found this sooner. If this came with a video, I didn't even need to watch it. Super product that stays put all day. 07-07-16
Rated 5 out of 5 by Bye Bye Lancome I have been through Cancer and am Estrogen depleted because of follow up surgeries / medications. So, my eyebrows are all but nil, at best. I have been using the above stated brand shown in the Title Line in "Blonde", but (and although it was the correct color match) it always went on too harsh for my taste no matter how gently I applied it. As far as IT Cosmetics goes, I could not believe that one pencil shade could compliment so many colors / tints, but decided to take on the challenge. I LOVE these pencils. I am Ash Blonde-to-Mousy Brown (now) with highlights. If I ever so gently apply this pencil to my all but non-existent brows, it shapes them evenly and goes perfectly with the darkest shade of my hair. They also look natural, too. What more could I ask for? This product has provided youth, definition and color balance to my face that stinky, ugly Cancer aged. 07-06-16
  • 2016-08-16 T09:27:47.150-05:00
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