It Cosmetics Brow Power Universal Brow & Brow Power Lift Duo

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"This is a powerhouse combo for your brows! Brow Power is truly unlike any eyebrow pencil that exists. We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend to restore your brows to their full potential! The Brow Power Lift gives a lifted, illuminated look to the features you use it on. The overwhelming response from beauty editors and awards have been such a blessing, but hearing from real women about how this pencil improves their lives is what it's all about."

—Jamie Kern Lima, It Cosmetics creator

What is it: Developed with plastic surgeons, Brow Power pencil is a universal, transforming, long-wear eyebrow pencil designed to adhere to skin and look like real, natural brow hair. It's infused with cutting-edge brow-enhancing technology. The oval-shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural, polished look. The pencil matches all hair colors and covers gray. Brow Power Lift pencil is an illuminating pencil of light that is the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants better brows. Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of natural, healthy, resilient brows that won't budge or smudge.

Why is it different: Developed with leading plastic surgeons, the technology infuses a blend of brow hair and skin-conditioning ingredients, including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, and E, grapeseed, collagen, and panthenol. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free.

How do I apply: With Brow Power pencil, apply lighter, softer strokes to match lighter colored hair. Press harder for darker hair. Lightly brush through brows with the spooley brush. A full brow-lift instruction diagram is included with each pencil.

Apply Brow Power Lift pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. Lightly blend and pat in the illuminator with fingers along the entire area 1/4" above and below the length of your brow. The illuminator is natural-looking, soft, and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

From IT Cosmetics(R).


  • 0.098-oz Brow Power Lift Illuminating Pencil
  • 0.0056-oz Brow Power Universal Brow Pencil
  • Sharpener
  • Brow-lift instruction diagram
  • Made in Korea

Delivery Date Estimate

Reviews & Community QA

A218088 - It Cosmetics Brow Power Universal Brow & Brow Power Lift Duo 4 5 74 74
THE BEST EVER I love the Universal Brow & Brow Power Lift Duo. I have sparse and gray eyebrows. I tried cheap and very expensive brow pencils and highlighters over the counter they made my brows harsh looking making me look older than 61. When I used the Universal Brow Pencil it amazingly covered all the gray brows and covered the sparse brows just so naturally. I used light strokes then used the brush. Love them and when I used the Power Lift Duo it brighten my eyes and gave my brows such a natural lift. LOVE THEM! Actually I think they make me look younger. They are worth buying no matter what negative comments they have. They are worth it. You must try yourself you can always send them back. I will be purchasing them again as soon as mine start getting low. I don't want to ever run out of them. 01-11-13
Flat out the Perfect Eye Brow Pencil and Lift Set! I love this eyebrow pencil it gives the perfect color. I have light blonde hair and you can control how much color goes with the pressure of your hand it is absolutely perfect. I also got the brow lift with it and I really like it also it gives a lift where you need it and it is a very nice color. 01-03-13
Cheap packaging I bought the Duo brow perfector and gave it a 5 star review. I am now buying this one because it is supposed to condition. However, I found that the lids crack easily and break on all products, making the brow gel dry out quickly. When this happens, they do not work well at all. Also, when you sharpen the pencils, they sharpen to a point which immediately breaks off when you try to use it. The products themselves work well. I am giving this 3 stars instead of 5 only because of the cheap packaging. For the price of the IT products, I would expect better packaging. 01-02-13
Products are great..lids crack to easy !! I really like the brow pencil, I was an avid user of MP's, and this one I like even better..It does stay on until I wash it off sometimes that will be the next day. Seeing that my brows are so sparse and gone on the ends now. The Power Lift duo side hi-lighter is another good idea and product. I use the matte side most of all...I do have a major complaint if you are reading these reviews Jamie....all of your lids crack and break and that makes the products dry out. That's only reason I took 2 stars off is the packaging problems...They are no good to anyone with broken lids..Please take a look into getting better made lids !!! 12-30-12
Finally!!! Great Product!!!!!! I just LOVE! This product! I won't leave home without it! Once it dries about 30 seconds it stays on even after I shower I only have to touch up. I am in love and am ordering more. I want one for my GO BAG, My cosmetic bag, my vanity drawer and my overnight bag. I JUST LOVE IT. the brush at the end adds a natural appearence. 12-07-12
Incredible Product!! I just received the Brow Power Universal Brow and Brow Power Lift Duo....took it out of the wrapper and applied the most incredible products I have ever used. I am totally sold!! I had been using Mally and thought they were good...but let me tell you, these products are absolutely the best I have ever used. Super easy....super flattering. I can't believe the ease of application and the overall look is amazing. I can't stop admiring my brows LOL :) I will tell you, I will be trying out all of the other It Cosmetics from now on. Good Bye Mally......................... 12-05-12
wonderful product I was intrigued by the "universal" brow pencil. I bought two sets, one for a gift for my mother. Both my mother and I LOVE these products! The pencil is truly a universal color which I was skeptical about to begin with. But it helps to give your eyes a proper frame and looks natural. The Brow Power Lift is also a wonderful product and very easy to use. 10-30-12
Great product!! I love this! I use it everyday and it is VERY VERY important to me for this product to look natural and it does not disappoint!! I would purchase this again! 10-28-12
Love, Love Just reordered. Have gray hair and this pencil is the only one I can control so as not to have eyebrows that stick out like sore thumbs. The brow lift duo is magic. Make eyes so much more brighter and more alive. 10-24-12
Love this set I used the pencil by itself in the past and when the brow power lift came out I purchased it. I have no regrets. Best brow lift pencil in the market.right now. The set is worth the price if you have the patients to shape them in order to get a great eye brow definition. Love the product. 10-22-12
Wow! I love, love, love this product! I have eyebrows again! I made the mistake of over-tweezing my eyebrows decades ago, and I've been using the typical eyebrow powders. They were okay, but your eyebrow would disappear if you accidentally wiped your brow. This product lasts and lasts, almost until you take it off. I like the fact that the more you apply, the darker your brows will appear, and the highlight pencil is great, it gives you an uplifted look by highlighting. I put this in my wish list, but decided it was time to complete my makeup ritual with something that will give me fantastic results, and it did not disappoint. Love, love, love It Cosmetics Brow Power! 10-20-12
Good Value The color on the eye pencil is nice, and the high-lighter pencil makes it a nice complimentary set. 10-20-12