It Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream
Wow! I'm sold....
Thank you, Jamie--this CC cream is exactly as you describe it on-air. It definitely provides full coverage (no concealer needed) yet doesn't feel like you've put on a mask!! I'm very fair and this CC cream covered not only my age spots (I'm 63), but also took care of the darkish circles under my eyes. Best of all, my husband complimented me on looking exceptionally nice the first day I wore it. Genius product that I can wear everyday to protect my skin (SPF 50) AND look great at the same time.
I've been a product girl for as long as I can remember. This is the best complexion product I have used. Feels great and I get compliments on my skin all the time now. Today the compliment was - looks like you just had a facial! All the protection I want and so easy to put into my daily routine. Thank you!
Does not cover well!
Rarely do I disagree with highly rated reviews. Unfortunately, as much as I love most "It" cosmetics, this CC cream does not cover well. As an applicator, the brush is not effective and doesn't smooth out the cream. It did help to use a different brush by a competitor but the coverage was not sufficient. When a shadow of what you're trying to cover up still appears, something isn't right. Perhaps the majority of the reviews were written by younger women. Hopefully, "It" will continue to improve on their CC cream formula. If so, I would be willing to give it another try.
Best Foundation Ever
Best overall coverage and it feels so light your face doesn't feel greasy or weighted down with makeup. If you haven't tried this you owe it to yourself to be pampered with this lovely foundation.
It has coverage and hydration, best CC cream out there! I bought the medium and it a beautiful flattering color with a bit of yellow, without any of that orange color that you sometimes get with medium colors. I normally wear fairly light in Bare Minerals, but with this one I wear a medium and it is perfect. LUV! LUV! LUV! Thank you!
This is absolutely my favorite make-up ever. I'm one of the make-up junkies and love many products, but the CC cream is genius. I have steered away from cream foundations for fear of that makeup, greasy, fakey look. This amazes me. It's glides on and I love that it's my concealer, spf and foundation in one. I'm in my later 50's and this product makes me looks fresh and natural. I don't have to worry about sun screen and living in AZ sunscreen is a must. I put it on my neck and chest area as well. It's not heavy, it's not gooey, it's incredible....Don't hesitate, just buy.
I have tried so many foundations! They always melted off with sweat, or slowly wore off as the day went on. The IT foundation doesn't do this, it is terrific! I love it so much, I have already bought another so that I don't have to ever go without it. It is really great coverage without the look of a lot of makeup. I just turned 50 and my skin doesn't look it! I would recommend this to anyone. I bought it in medium and the color is perfect and doesn't look like caked on makeup and it doesn't turn orange at all. I am very impressed with IT cosmetics.
Love This Product
Coverage is full but doesn't feel heavy. Love the way it looks and feels on my skin. The 50 SPF is such an added bonus as I get hyperpigmentation very easily in the summer but hate the greasiness of wearing sunscreen on my face. This is a product very well worth the money. Hint - goes on best with brush not sponges or fingers.
I love this foundation. I use to always use Merle Norman total finish which is heavy on my face and a little greasy feeling. This conceals just as well and feels like I have nothing on my face. Will never use anything else!!
In order for this too cover freckles you have to use so much product. Makes you look terrible. And it gets on everything