Rated 4.3 out of 5 by 145
Rated 4 out of 5 by Mavs Girl Color too dark! More shades please!
I really like this product a lot but was disappointed with the color choices. I'm normally a light in most foundations but this light is a whole shade too dark. The fair is way too light! It would probably work if I mixed the two shades together, but that's too much of a hassle. I would definitely try again if more colors were introduced. I love the SPF, the coverage and feel of this product.
Rated 2 out of 5 by KnightEyes Disappointed
I was disappointed I really wanted to like this product. It looked so good on the models it covered everything, but not with me. The coverage wasnt as good as demonstrated, had to use more just to try to do half of my face.It didnt last long. Maybe I will try the celebration foundation I hope I have better luck with the other products.
Rated 3 out of 5 by luvformakeup Like It, Don't Love It
I excepted a little more out of this product to be honest. Although it gives nice coverage, it's not in my opinion a cc cream. I ordered this in hopes of concealing freckles and some red blotches I tend to get at the end of nose and on my cheeks. It seems like I am going over these spots heavily in order to get the coverage I desire. Also they really need to come out with more colors choices. I've always been in the medium range with makeup and their medium is way too dark, and the light is too light. I ended up going to Ulta and buying the light and I am having to mix the two to get a color close to my skin tone.
Rated 5 out of 5 by NannyRee Love!
I love this foundation! It's the perfect color, the perfect everything! I have severe dermatitis and this covers the redness that is on my face because of it. I use just 1 pump, and pat it all over my face then blend it in. It's perfection! I want to try the powder foundation too, but a little iffy about that...powder settles in lines and wrinkles. Wish the gave samples like lancome does. Maybe in the future? :) Also, I have very sensitive skin and this doesn't bother it in any way! I can't say one bad thing about this. Seriously....GREAT PRODUCT!
Rated 2 out of 5 by AngelShopper Not For Me
I usually love IT cosmetics, but this particular item was a miss for me. Coverage was light and I was looking for a fuller coverage foundation. The brush quality was amazing though and I almost didn't return just so I could keep the brush! Still a fan of the brand and will continue to buy my favorites.
Rated 4 out of 5 by MEREDITH6987 Just One Little Problem
I would have given this 5 stars but there is just one little problem. It's too dark. With IT I always get medium and it's always been great. This seems to be a whole shade darker. I have to do some serious blending at my jawline so that I won't look like I'm wearing a mask.
Rated 5 out of 5 by Deanna K What I've been looking for
I have severe rosecea and have struggled to find something that would cover the redness without irritating my extremely sensitive skin. I am so glad I found this product.
All my friend and family comment on how great my face looks, and of course I tell them about the best foundation around.
Rated 4 out of 5 by KellyS love this product!
Ive never used any IT products before. When I saw this on tv I decided to try it and Im so glad I did. Its so easy and I have the medium which is perfect. Since Ive used this, Ive received 2 compliments about how great my skin/make up looks. Never heard that before when Im just out and about! Ive already recommended this to friends!
Rated 3 out of 5 by SRV4evr It Cosmetics Foundation 50 SPF
I like the 50 SPF and the color match was very good. However, at nearly $40, I expected more from this foundation than was delivered. Coverage was good, but not nearly as good as was stated during the presentation. It performed as well as a good quality drug store brand. Also, the packaging needs to be reconsidered. I still have about a quarter of a tube left, but it won't deliver through the pump. I had to cut the end of the tube to get to the last of the product. I generally like It Cosmetics, but I think they are overpriced and the performance claims are somewhat overstated. And I still don't understand the connection between plastic surgeons to a color Cosmetics line. Unless their contribution is made clear, It is not an inducement to purchase.
Rated 5 out of 5 by Kit1 CC+ Color Correcting Full Coverage Cream
I just recieved this yesterday first time using and buying. I got fair it's perfect, light just like they said and covers beautifully.Im 52 and only use cover girls cover stick.then powder. Not anymore.I'm loving this It cosmetics.I'm so happy to have found something so light and covers.Thank you throwing out all my other stuff. I look so natural. Very happy.
Jill in Big O'FL.
Rated 5 out of 5 by indianagrl427 Positively the Best
I 1st got this as a sample in my ipsy bag. I fell in love with it ! The color matches mine perfectly and I have a hard time with that. It's also light weight and doesn't have a greasy feel to it like some CC and BB creams do. I love everything about this CC cream. IT is my new foundation cover -up etc!
Rated 1 out of 5 by sparklydoc YUCK! Water & Snail Secretion Main Ingredients!
Disgusting ! The ingredients that this is most full of are WATER & SNAIL SECRETION EXTRACT! They must have laid it on very thick during the demo! Didn't work like that for me! I will absolutely be reading ingredients before buying IT cosmetics from now on, if I can get over the snail secretion extract!