Rated 4.3 out of 5 by 505
Rated 4 out of 5 by Pembroke Like but Not Easy to Apply
I am staying with this product because of safe ingredients used and all the attributes it is promoted to have. Really eliminates many other products and steps and like it for this reason. Like others, I also think the coloring could use some improvement. My biggest issue is that it is a bit sticky and not easy to apply over the face, while the brush helps some, would like to see the product much easier to spread over the face.
Rated 5 out of 5 by jazjo Never Used Anything like It!
I looked in every department store and nothing compares to this it cc cream!
Rated 5 out of 5 by Chzzengrl Amazing
I have only used mineral products for years, which I love. I got a sample of this product and fell in love. I have sensitive skin and breakout easy. This product gave my skin a natural glow and cover. I think I found a new foundation. Thank You IT cosmetics.
Rated 4 out of 5 by totallyanitgirl love
I love this foundation!!!! It doesn't feel like you are wearing any make-up and it provides skin care!!! I have very dark spots on my face ...it doesn't cover them completely but I am such an IT girl!!! I love the IT Cosmetics products!!! I
Rated 5 out of 5 by ninahome Thank you for the IT Cosmetics
This is the very best product I ever used on my face. I discarded everything that not IT. Thank you !!
Rated 5 out of 5 by Llorraine A MUST HAVE
I tried this foundation a few months ago and was amazed at what it has done for my skin. I have sun damage and my skin is overall very dry. I also have those fine lines visible pores. This foundation has improved the overall texture of my skin in addition to giving me excellent coverage. The moisture and softness of my skin is amazing now and I owe it all to this product. Even people around me have noticed a difference. I am 49 years old but people think I am only about 32 - 35. Now if you could only come out with a super size of this wonderful product.
I urge anyone to try this product. What do you have to lose???
Rated 1 out of 5 by sicem I really wanted this to work, but it didn't.
I like Jamie and wanted to get away from the "swirl, tap and buff" because it's so messy. But that foundation covers my redness without much effort. This stuff just didn't do it. Either I got too much or too little. Sending back. (same for the eye creme)
Rated 5 out of 5 by DD from ATL Fantastic coverage without being too heavy
Both my daughter and I use this product and love it. We have very different skin and yet this covers all it needs to and provides and SPF to boot. Keep making this great product.
Rated 5 out of 5 by Sherry in Vegas Very nice
The cream goes on smooth, feels good, has good enough coverage. I like to use this under the It Powder foundation for more complete coverage. My only recommendation to It Cosmetics is the packaging. When the tube empties out, I feel like there is product still left in tube that I cannot access therefore is wasteful.
Rated 1 out of 5 by Trini Views Nice Quality, Poor Color Options for Brown Skin
I really like the feel of this product. I can make it work by blending it with other foundations, but on its own it has an odd gray cast that does not work on brown skin very well. It doesn't lean yellow or pink, it truly looks gray and ashy no matter how much you blend it out. It shouldn't be difficult to test on women of color. I've read and watched many reviews. This doesn't' work for many brown skinned women.
Rated 5 out of 5 by lsagirl149 Love this product
I love this product. The coverage is excellent and leaves your skin looking and feeling dewy and soft. The colors are beautiful. It does come off rather easily but for the payoff it is worth it. Just keep your hands off of your face.
Rated 5 out of 5 by porsus Good coverage
I have a large white scar from skin cancer and this covers quite well. Smooth and seems to be good for my skin, a bonus.